隨著生活品質提升，運動人口不斷的增加，智慧穿戴裝置不斷推陳出新，智慧穿戴式裝置已經成為部份現代熱愛運動的人不可或缺的穿戴配件。如何讓智慧穿戴式裝置能有效地發揮它的功用，已成為健身產業重要的研究議題，本研究探討消費者對智慧穿戴裝置與健身教練協作之服務的行為意圖。本研究以網絡問卷發放，使用結構方程式測試假說。經研究調查行為意圖受到知覺行為控制顯著影響，且社群意識顯著影響主觀規範、知覺行為控制。因此建議健身業者導入智慧穿戴裝置創新服務模式時，要謹慎評估服務能為消費者所帶來的社群意識，並考慮消費者感受到的執行困難度，藉此提高顧客的行為意圖。

As the quality of life better off, the population of sports continuously increases. Smart wearable devices continue to be innovated, and they have become an essential wearable accessory for some sports enthusiasts nowadays. Expanding functions of smart wearable devices effectively is an important research topic in fitness industry. This study explores the behavioral intentions of consumers in the service of smart wearable devices and fitness coaches.This study was adopted in the form of an online questionnaire. Hypotheses were measured by structural equation modeling. The result shows that behavioral intentions are significantly influenced by perceptual behavioral control, and community awareness significantly affects subjective norms and perceptual behavioral control. Therefore, it is recommended that when the fitness industry introduces innovative service concerning smart wearable devices, community awareness brought by the service to consumers should be sincerely evaluated and take the difficulty of implement experienced by consumers into account. Thereby raise customer's behavior intention.

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