A CASE STUDY OF EMPLOYEE TRAINING AND DEVELOPMENT IN AIRLINE INDUSTRY｜國立臺灣科技大學博碩士論文系統

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研究生：	陳音輝 BEATRICE - WASKITA
論文名稱：	A CASE STUDY OF EMPLOYEE TRAINING AND DEVELOPMENT IN AIRLINE INDUSTRY A CASE STUDY OF EMPLOYEE TRAINING AND DEVELOPMENT IN AIRLINE INDUSTRY
指導教授：	劉代洋 Day-yang Liu
口試委員:	張琬喻 none 王淑滿 none
學位類別：	碩士 Master
系所名稱：	管理學院 - 管理學院MBA School of Management International (MBA)
論文出版年：	2013
畢業學年度：	102
語文別：	英文
論文頁數：	83
中文關鍵詞：	Not Available
外文關鍵詞：	employee training and development, low cost carrier airlines, human resource management, business strategy
相關次數：	點閱：279 下載：0
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There are so many foundations that form a company. The main foundations are finance, marketing, and human resource management (HRM). Only with the synergy of the foundations, a company can gain success in return. However, what is the connection between them? HRM has ability in building company behaviors and practices which form a primary part of corporate culture, it also becomes the most important thing which ensures corporate achievement. Training and development is one of HRM tools. It is being used to maintain talents. It helps HRM to improve the abilities and moreover implant new skills or values to the organization.
Service industry is an industry which requires high quality of talents. Airlines, one of service industry, which are really dependable to quality of services is forced to give the priority to training and development. How to be the different with the other competitors, giving the valuable services although with budgeted expenses, become the main goals of low cost carrier airlines.
When customers are satisfied by the given service, they will be loyal to the company, especially to an airline with low cost budget but giving full service. Moreover, the customer can give recommendation to the community. Those actions would impact company revenue and generate company performance. Employee training and development program also impact the way of company governance. Sufficient training and development of managerial staff brings another value added to the company’s harmony. The way of leadership also gives big impacts to the working environment. Company with comfortable and synergy working atmosphere will have a better company performance as the result.

CONTENTS

ABSTRACT 	  ii
ACKNOWLEDGEMENT 	  iii
CONTENTS 	  iv
TABLE CONTENTS 	vii
FIGURE CONTENTS 	viii
1	INTRODUCTION	   1
1.1	Research Background And Motivations	   1
1.1.1	The Training - Development and Business Strategy	   1
1.1.2	The Airline Industry and It’s Employee Development in Global Market   	   2
1.2	Research Objective 	   2
1.3	Research Content and Structure 	   3
1.4	Research Limitation 	   5
2	LITERATURE REVIEW	   6
2.1	Definition of Training-Development 	   6
2.1.1	Definition of Training	   6
2.1.2	Definition of Development 	   8
2.2	The Importance of Training-Development 	   9
2.2.1	Consideration before Giving Training-Development	  10
2.2.2	The Benefits of Training-Development 	  11
2.2.3	Training and Development Programs Implication with Business Issues	  15
2.3	Training-Development Design and Framework	  16
2.3.1	Designing and Training and Development System 	  16
2.3.2	The Transfer and Coverage of Training and Development System 	  20
2.3.3	Training and Development Framework 	  22
2.4	Training-Development Tools 	  23
2.4.1	Internal Training 	  23
2.4.2	External Training 	  24
2.4.3	Management Training Program 	  24
2.4.4	International Assignment 	  25
2.4.5	Job Rotation 	  25
2.4.6	Performance and Development Review 	  25
2.5	The Concept of Learning Organization 	  26
3	RESEARCH METHODOLOGY 	  28
3.1	Research Design	  28
3.1.1	Data Collection 	  28
3.1.2	Data Analysis 	  29
3.2	Interview Process 	  29
3.2.1	Interview Questions 	  30
3.2.2	Interviewed Person 	  31
3.2.3	Interview Time 	  31
4	INDUSTRY ANALYSIS AND COMPANY INTRODUCTION 	  32
4.1	Industry Analysis 	  32
4.1.1	Market Share 	  32
4.1.2	The 5-Forces 	  37
4.2	Company Introduction 	  39
4.2.1	History 	  40
4.2.2	Shareholders 	  41
4.2.3	Organization Structure 	  41
4.2.4	Core Competences 	  43
4.2.5	Networking 	  43
4.2.6	SWOT 	  45
4.2.7	Revenue Review 	  47
5	CASE STUDY ANALYSIS 	  49
5.1	Background 	  49
5.2	Existing Training and Development Programs 	  49
5.2.1	Company Values, Vision and Mission 	  50
5.2.2	Service Standardization 	  51
5.2.3	Initial Training 	  53
5.2.4	Knowledge Sharing 	  54
5.2.5	International Assignment 	  54
5.2.6	Leadership 	  55
5.3	Challenges 	  56
5.3.1	Immeasurable and Unstructured Evaluation 	  56
5.3.2	Team Work 	  56
5.3.3	Number of Employees 	  56
5.3.4	The Sense of Ownership - Employee Retention 	  57
5.3.5	Managerial Development 	  57
5.4	Achievement of Current System 	  57
5.5	Future Training and Development 	  58
6	CONCLUSION 	  61
6.1	Main Conclusion 	  61
6.2	Recommendation 	  62
REFERENCES 	  63
APPENDIX 1 	  68
APPENDIX 2 	  71
 
TABLE CONTENTS

Table 1.1. Research Content Structure 	   3
Table 2.1. Sample Links Among Business Issues, Business Solutions,
and OD- Training Implications  	  15
Table 4.1. Fleet Characteristics  	  37
Table 4.2. Fleet Acquisition and Capacity 	  38
Table 4.3. X Airlines History Timeline 	  38
Table 4.4. X Airlines Routes 	  45



FIGURE CONTENTS

Figure 1.1. Research Flowchart 	   4
Figure 2.1. Training Design and Delivery Framework 	  17
Figure 2.2. A Systematic Approach to Diversity Training 	  19
Figure 2.3. The Transfer Training Model 	  20
Figure 2.4. China Airlines Lecture Hall Class Course Description 2010  	  21
Figure 2.5. Adidas Development and Training Framework 2009 	  22
Figure 4.1. Korean GNI Growth 	  32
Figure 4.2. Korean Tourism Growth 	  33
Figure 3.3. Korean Airlines' Passenger Growth 	  33
Figure 4.4. Korean International Flight Route's Market Share 	  34
Figure 4.5. Korean Domestic Flight Route's Market Share 	  35
Figure 4.6. Korean Airlines Domestic Growth Status (Passenger) 	  36
Figure 4.7. Korean Airlines International Growth Status (Passenger)	  36
Figure 4.8. X Airlines' Shareholders 	  41
Figure 4.9. Organization Structure 	  42
Figure 4.10. X Airlines Network 	  44
Figure 4.11. Revenue (Current State & 2013 Plan) 	  48
Figure 5.1. Safety Management System 	  52
Figure 5.2. The Economics of Happiness 	  59

                                

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Official Websites:
http://adidas-group.corporate-publications.com/2010/gb/en/group-management-report-our-group/employees.html?start=1
http://www.airlineratings.com/ratings/174/tway-airlines
http://data.worldbank.org/country/korea-republic
http://kto.visitkorea.or.kr/eng/tourismStatics/keyFacts/KoreaMonthlyStatistics.kto
http://www.china-airlines.com/en/dream/ch0302.htm
http://web.mit.edu/training/trainers/guide/framework.html
http://www.faa.gov/about/initiatives/atos/air_carrier/foqa/
http://www.koreatimes.co.kr/www/news/nation/2012/01/113_102543.html

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