時自今日，電子商務的趨勢，從傳統的線上消費線下享受服務的模式，逐漸擴大為以整體服務系統為範圍考量，O2O(Online to Offline，網路到實體)虛實整合電子商務模式孕育而生，使用者為中心考量的趨勢也讓使用者經驗(User Experience，UX)的評估越來越重要。另外，電子商務市場日新月異，O2O電子商務系統的生命週期更為縮短，然而，傳統的使用者評估方法需針對個別服務，經過設計UX評估法、找尋受測者進行UI testing、實行訪談/問卷、結果分析等冗長步驟，不足以因應快速評估並修正服務內容的需求。因此本研究發展的重點，即是開發可縮短O2O電子商務評估程序的使用者經驗快速評估法。。
本研究先以文獻探討建立O2O電子商務的UX構面與其構面下的各因子，並經由問卷調查一般使用者心中對各因子的重要程度排序，選出重要的因子做為開發快速評估法的依據。快速評估法分為質化檢核表與量化標竿測試兩項，分別對其進行驗證實驗。質化檢核表經由使用者經驗問卷的相關性調查，發現若干題項頗具相關性，並分別與以討論。量化標竿測試在進行逐步回歸分析後發現，使用步驟與設置步驟對使用者經驗的影響最大，設置時間亦對其中對應的構面有相關性。

Recently, the trend of E-commercial pattern has broaden from the traditional paying online and acquire products offline into more the overall commercial system. O2O (Online to Offline) e-commercial successfully derive marketing applications to more multivariate aspect. In the mean while, the user-centre design receiving increasing attention , the evaluation of User Experience (UX) become more and more importance. However, the traditional process of user evaluation method is usually focused on individual systems. General user evaluation method need to process through the UX evaluation method design, looking for subjects to apply user interface (UI) testing, conduct interviews or questionnaires, all the way to result analysis to attain the conclusions. Lengthy process had inadequate to response the needs of quick fixing system. Therefore, the major object of this study is to develop a rapid evaluation method that may reduce the time and resource spending on the O2O evaluation. Through literature review, the UX construct of O2O systems has established. By questionnaire investigation, this study tries to understand which UX elements are more important in user’s opinion, and then chose it as the foundation of rapid evaluation method development. Rapid evaluation method includes two different method, qualitative checklist and quantitative benchmark test. The verification experiment had conducted on both. Checklist result was conducted correlation analysis with post-test questionnaire score, some elements show strong correlation with the corresponding post-test questionnaire elements. Discussion had made on each of elements. Benchmark test result was conducted by stepwise regression analysis, the analysis discover that operate procedure and setting procedure have the most significant effect to the UX.

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