現今網絡平台時代的經濟發展之下，存在於市場中的不確定性及不可預期性促使市場逐漸轉變，帶動許多新創公司的興起，使得設計師成為創業家的趨勢日益增長。基於此，本研究以質化分析深度訪談四家設計創業家的新創公司做個案描述。本研究旨在了解個案從創業中的歷程，知悉設計價值在這之中的體現與商業模式的創新，以及如何掌握市場的脈動創造新價值，同時探討設計師在新創公司中的角色與專業擴張。
根據研究結果，彙整出設計價值影響的關鍵因素、商業模式創新處以及設計師在這之中的角色轉換與專業擴張。依據本研究的分析結果發現，有鑒於網路平台的出現讓創業門檻比起過往低，影響商業模式的創新以及設計價值的發展，此外設計思考為今日許多企業的顯學，本身具備的設計思維的設計者，增加設計師成為創業家的可能性。

With advent of the Internet platform era and the rapid economic development, the uncertainty and unpredictability of the market has been gradually prompted by access of the Internet, which has led the rise of many new startups and made the design-entrepreneur a growing trend. Based on this trend, this thesis conducted the case studies on four designer-led startups. Data were collected through in-depth interviews with the four design entrepreneurs and secondary data. The objectives of this study are: First, to understand how the designer-led starups emobody the design-thinking principles and establish their business models. Second, to know how they grasp the dynamic of the market to create values. Finally, to explore the roles and domain knowledge of the design-entrepreneur with the startup’s expansion.
According to the research results, this thesis summarizes the key factors which affect the design value and the business model innovation. Both of them have great influences on the process of entrepreneurship as well as the role transformation and professional expansion of the design entrepreneur. As stated in the results of this research, it is found that the emergence of the Internet-based platforms has lowereed the threshold of entrepreneurship, facilitated the innovation of business model and development of design value. In addition, applying design thinking is the one of the crucial keys for a designer to be an entrepreneur.

(ㄧ)、英文學術論文
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(二)、中文學術論文
1. 吳岱芸（民104)。從遊戲到遊戲化: 行銷溝通遊戲化理論初探. 新聞學研究, (124), 215-251。網址：http://mcr.nccu.edu.tw/word/49527242015.pdf
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(三)、相關書籍
1. Brown, T. (2009) 。設計思考改造世界 （Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation）（第十三版）（吳莉君譯，2010）台北市：聯經出版公司。（原作2009年出版）
2. Butler, D., &Tischler, L. (2015) 。設計的力量：如何讓百年老牌煥然一新 （Design to Grow: How Coca-cola Learned to Combine Scale and Agility and How You Can Too）（吳莉君譯，2015）台北市：聯經出版公司。（原作2015年出版）
3. Gassmann, O., Frankenberger, K., Csik, M. (2014) 。航向成功企業的55種商業模式：是什麼？為什麼？誰在用？何時用？如何用？（The Business Model Navigator: 55 Models That Will Revolutionise Your Business）（劉慧玉譯，2017）台北市：橡實文化。（原作2014年出版）
4. Harkin, J. (2012) 。小眾，其實不小：中間市場陷落，小眾消費崛起。（Niche: The missing middle and why business needs to specialise to survive）（陳琇玲譯，2014）台北市：早安財經。（原作2012年出版）
5. Au, I. (2016). Design in venture capital. [O'Reilly Media version]. Retrieved from https://www.oreilly.com/ideas/design-in-venture-capital
6. Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
7. Osterwalder, A., Pigneur, Y., Smith, A., Clark, T. (2010) 。獲利世代：自己動手，畫出你的商業模式（Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers）（尤傳莉譯）。台北市：早安財經。（原作2010年出版）
8. Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., Papadakos T. (2014) 。價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心（Value Proposition Design: How to Create Products and Services Customers Want）（季晶晶譯）。台北市：天下雜誌。（原作2014年出版）
9. Newbery, P., & Farnham, K. (2015) 。體驗設計：整合品牌、經驗以及價值的架構（Experience Design: A Framework for Integrating Brand, Experience, and Value）（陳詩捷, 林庭如, 蕭文信譯）。台北市：桑格。（原作2013年出版）
10. Papanek, V. (1985) 。為真實世界設計：人類生態與社會變遷（Design For The Real World: Human Ecology And Social Change）（初版）（楊路譯，2013）台北市：五南。（原作1985年出版）
11. Ries, E. (2011) 。精實創業：用小實驗玩出大事業（The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses）（廖宜怡譯）。台北市：行人。（原作2011年出版）
12. Verganti, R., & Dell'Era, C. (2009). Design-driven innovation. Boston, MA.
13. Whiteley, N. (1997) 。為社會而設計（Design for Society）（第四版）（游萬來、楊敏英、李盈盈譯，2014）出版地點: 聯經出版公司。（原作1997年出版）
14. 日經設計編輯部（2017）。設計思考第一現場：由創意思考案例入手，讓您從發想到實踐，輕鬆駕馭最貼近顧客需求的商業新模式（初版）。新北市:中國生產力。
15. 張嬙（2010）。粉絲力量大。出版社：中國人民大學。

(四)、英文網路資料
1. Beth Comstock, SVP & Co-chair, DMI Conference. (2011). What business needs now is design. What design needs now is making it about business. Retrieved from https://www.dmi.org/page/DesignValue
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3. Brockmeier, J. (2011, August 11). Gartner adds big data, gamification, and internet of things to its hype cycle. Readwrite. Retrieved from http://readwrite.com/2011/08/11/gartner-adds-big-data-gamifica
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