研究生: |
鍾欣芮 Hsin-Jui Chung |
---|---|
論文名稱: |
怡捷企業──微型電子貿易公司的營運與突破困境之法 Techno-Link Enterprise: Management of an electronic components tranding microbusiness and solution to break through recession |
指導教授: |
周子銓
Tzu-Chuan Chou |
口試委員: |
李國光
KUO-KUANG LEE 陳昭蓉 CHAO-JUNG CHEN |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 中文 |
論文頁數: | 53 |
中文關鍵詞: | 商業模式 、社會資本 、社會網路理論 、服務主導邏輯 、價值共創 、組織之敏捷性 |
外文關鍵詞: | Business Model, Social Capital, Social Network Theory, Value Co-creation, Service Dominant Logic, Business Agility |
相關次數: | 點閱:523 下載:0 |
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台灣從事微型企業的就業人數有三四百萬人,這些企業的平均年營業額約為三百萬台幣,故微型企業對台灣的經濟發展有一定的重要性。
回顧西元2000年正台灣漸漸成為全球電子代工的主要國家,其中台灣印刷電路板整體海內外產值自2000至今成長近三倍,居世界第一。本個案描述在這樣的大環境下,怡捷企業(Techno-Link)從1997營運以來,鍾嗣棋先生(Steve Chung)從初期創立的艱辛、慢慢步入軌道、持續營收飆升、面臨營收驟降到後來發想解決方法幫公司度過難關。怡捷企業設計了適合微型企業的商業模式,運用自身擁有的社會資本,靈活運用自身所擁有的人脈,加上以客戶為中心的服務主導邏輯和客戶價值共同創造。透過本個案也可以了解怡捷企業之所以能在這樣的大環境下生存,是因為和其他公司做出差異化、找到利基市場,並以提供優良服務為中心思想來經營客戶關係,加上靈活運用組織敏捷性,讓公司屹立不搖20年。
本研究以哈佛個案研究之方式進行,藉由個案內容可用於討論商業模式、社會資本、社會網路理論、服務主導邏輯、價值共創、微型企業的經營模式、組織之敏捷性等議題。了解怡捷企業如何應用自身所擁有之優勢,透過服務主導邏輯、微型企業之敏捷性,持續對抗大環境,持續在眾多微型企業中嶄露頭角。
In Taiwan, over 40 million people run microbusiness and their average revenue is about 30 million. In this way, there is equivalent influence in Taiwan’s economy.
In 2000, Taiwan was gradually becoming the world's leading original Equipment Manufacturer of electronic products. Besides, the total gross production value of printed circuit boards in Taiwan has nearly tripled since 2000, ranking the first in the world. In this case study, Techno-link Enterprise founded by Steve Chung in 1997, described that how Mr. Chung established the company, operated the company, earned profit, solved problems, and survived from the severe environment. Techno-link design a business model for microbusiness, and use service dominant logic to create value with customers. Throughout the case, readers can find that Techno-link differentiated itself and found the niche target market with the service dominant logic to keep the relationship within customers. Using business agility is the key point of operating the company over 20 years.
The study is adapted the Harvard Case Study research to discuss the following issues: Business Model, Social Capital, Social Network Theory, Service Dominant Logic, Value Co-creation, micro-enterprise Business Model, and Business Agility. Knowing how Techno-link Enterprise applied these business skills to the company in order to defeat other microenterprises.
參考文獻
一、 英文參考文獻
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二、 中文參考文獻
1.陳恆鈞(2003),士氣激勵之研究:社會資本觀點」。人事月刊,第三十七卷第五期,頁20~32。
2.趙文衡(2002),台灣經濟研究月刊,第25卷第12期,頁23~27。
三、 網站部分
1.維基百科 https://zh.wikipedia.org/wiki/%E7%A4%BE%E4%BC%9A%E7%BD%91%E7%BB%9C
http://wiki.mbalib.com/zh-tw/%E7%A4%BE%E4%BC%9A%E7%BD%91%E7%BB%9C%E7%90%86%E8%AE%BA
http://wiki.mbalib.com/zh-tw/%E4%BB%B7%E5%80%BC%E5%85%B1%E5%88%9B
https://en.wikipedia.org/wiki/Co-creation
2.網絡關係、組織敏捷性與組織績效之關係研究-以台灣平板玻璃產業為例
http://oplab.im.ntu.edu.tw/csimweb/system/application/views/files/ICIM/20110017
3.關係資產與敏捷性對軟體即服務行動效能影響
http://gebrc.nccu.edu.tw/jim/2S/papers/3-1.pdf
4.MBA智庫
www.moeasmea.gov.tw/dl.asp?filename=57215255771.pdf
5.自由時報
http://news.ltn.com.tw/news/business/paper/1128847
6.聯合新聞網
https://udn.com/news/story/6871/2555241
7.APEC微型企業議題-兼論台灣微型企業之發展
http://www.globalpes.com/APEC/microenterprrises.htm
8.TPCA台灣電路板協會
http://www.tpca.org.tw/
9.經濟部中小企業處
http://www.moeasmea.gov.tw/mp.asp?mp=1
10.FHT
http://www.fht.com.tw/