電子商務曾歷經網路經濟泡沫化的淬煉，存活下來的優質企業之成功經驗，近年來不斷地在企業間複製，而電子商務之企業模式（business model）讓台灣許多中小企業得以與全球大廠一起競爭。但是，許多新進入電子商務的企業並未去分析自己與成功典範的差異，僅靠一套電子商務的軟硬體，就準備開站作生意。就策略學的角度而言，他們應該先行瞭解自己的策略目標為何，再藉由策略規劃的動作來實現其策略目標。
過去，談論如何改善電子商務的企業模式比較偏重於健全企業內部的作業流程，可是一件電子商務交易的成功，必須整合商流、金流、資訊流以及物流，涉及許多外部廠商的合作。但是，鮮少有文獻以外部合作對象的角度切入來探討電子商務的實行。
本研究以外部夥伴（external partners）的觀點為基礎，探討企業進行電子商務的策略規劃時，夥伴關係（partnerships）如何影響一家企業的電子商務策略規劃。本研究提出的研究模型，包含夥伴信任、夥伴承諾、電子商務策略規劃的契合、電子商務策略規劃能力的改善、以及電子商務的策略成效等五大構面，乃是經由文獻探討所得之基礎理論，以邏輯推理的方式加以推導而來。資料分析方式採取結構方程模型（structural equation modeling, SEM）以驗證研究模型的適合度與研究假說的支持力度。
研究結果發現，電子商務策略規劃的契合是一種內部契合（內部契合乃符合策略規劃所要求的內部一致性），電子商務策略規劃的契合是成功推動電子商務策略規劃的重要起點。良好的電子商務策略規劃的契合不止能改善電子商務策略規劃的能力，同時也能實踐電子商務的策略成效。
研究結果同時也發現，夥伴關係是一種外部影響力，它會影響電子商務的策略規劃，也會影響到策略成效的輸出。引用夥伴關係觀點乃符合策略規劃所要求的外部有效性。研究資料分析顯示，夥伴信任是夥伴關係發展的重要起點，但是只靠夥伴信任並不足以產生策略成效，夥伴信任必須透過夥伴承諾才能真正產生企業所需的策略成效。
最後，根據研究結果，本研究對於正在準備或正在實施電子商務策略規劃者、以及從事電子商務相關研究的學者，提出若干建議。期望本研究能有助於企業達成其電子商務的策略規劃目標。

Electronic commerce (EC) has gone through the ordeal of cyber-economy bubble, the successful experience of surviving firms have been constantly duplicated among firms in recent years, and the business model of EC lets a lot of small and medium-sized enterprises in Taiwan compete together with global enterprises. However, a lot of firms were first-time to adopt the EC who has not analyzed the differences between oneself and paragon; such firms may have high risk who wants to make business deal only lean simple software and hardware. Base on the strategy, firms should understand what strategic goal they want, and then realize the strategic goal by strategic planning.
In the past, the improvement of EC business model prefer to operational procedures inside firms. A successful transaction of EC involves the cooperation among a lot of outside firms, such transaction need to integrate the business flow, money flow, information flow and logistics. But seldom studies discussed the implementation of EC via the viewpoint of external cooperators.
This study adopts the viewpoint of external partners to probe into an issue about how partnership influences a firm’s electronic commerce strategic planning (ECSP). The research model involves five constructs: partner trust, partner commitment, alignment of ECSP, improvement in ECSP capabilities, and strategic benefits of EC. We create the theory basis after literature reviews, and then infer the research model and hypothesis base on above theory basis. The data analysis uses the structural equation modeling (SEM) to verify the research model and hypotheses.
We find the alignment of ECSP is an internal alignment (internal alignment fits the internal consistency for strategic planning). Alignment of ECSP is a critical starting point for the success of ECSP. Good alignment of ECSP influences not only the improvement in ECSP capabilities, but also the fulfillment of EC strategic benefits.
Meanwhile, we also find the partnership is an external influence. Partnership influences not only the strategic planning of EC, but also the fulfillment of EC strategic benefits. The viewpoint of partnership fits the external validity for strategic planning. Base on the data analysis, partner trust is a critical starting point for the partnership development, and partner trust must pass through partner commitment to influence the fulfillment of EC strategic benefits
Finally, according to the research result, this study proposes certain suggestions for practitioners initiating or currently implementing ECSP, and for researchers who are interested in EC. We hope this research would help firms can achieve their strategic goal via effectively EC strategic planning.

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