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研究生: 陳懋鈞
Mao-chun Chen
論文名稱: 門市店經理職能、人格特質與工作績效之關連性研究
A Study on the Relationship of Competency, Personality and Job Performance of Store Managers
指導教授: 廖文志
Wen-Chih Liao
口試委員: 陳崇文
none
蔡振昌
none
黃經智
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 91
中文關鍵詞: 店經理職能工作績效人格特質
外文關鍵詞: store managers, competency, job performance, personality
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  • 門市服務業成為國內微型企業發展的主流,而門市店經理身負經營成敗之責,唯有具備與工作內容相關的職能,才能有效達成銷售目標。因此,本研究探討店經理的職能、人格特質與工作績效的關係。研究結果顯示:(1)店經理應具備五種職能,分別為市場策略規劃與分析、服務態度與熱忱、內部控制與組織發展、銷售與促銷技巧、問題解決的能力;(2)店經理職能與工作績效有顯著正相關;(3)內控傾向與工作績效有顯著正相關;(4)外控傾向與工作績效有顯著負相關。


    The service industry of retail business has become the trend in miniature companies. Store manager are responsible for success or failure of store operation, so they should have competency related to daily work to achieve selling goals. This study discusses the relationship of competency, personality and job performance of store managers. The result indicates that, First, there are five competencies that store manager should possess, such as (1) market strategy planning and analyzing, (2) service attitude and orientation, (3) internal control and organizational development, (4) selling and promotion skills and (5) problem-solving ability. Secondly, competency of store managers and job performance has significant and positive influences. Thirdly, internal locus of control and job performance has significant and positive influences. Finally, external locus of control and job performance has significant and negative influences.

    第一章 緒論1 第一節 研究背景與動機1 第二節 研究目的2 第三節 研究流程3 第二章 文獻回顧4 第一節 店經理的定義與職責4 第二節 店經理的職能6 第三節 人格特質9 第四節 工作績效14 第五節 研究變項之相關性18 第三章 研究方法22 第一節 概念性研究架構22 第二節 前測問卷設計及分析23 第三節 研究架構32 第四節 研究假設33 第五節 正式問卷設計34 第六節 研究對象40 第七節 分析方法41 第四章 資料分析與統計結果43 第一節 樣本輪廓分析43 第二節 信度分析47 第三節 人口統計變項與研究變數關聯分析48 第四節 相關分析57 第五節 迴歸分析59 第五章 結論與建議64 第一節 研究結論64 第二節 管理意涵70 第三節 研究限制72 第四節 未來研究建議73 參考文獻74 附錄A:專家訪談名單83 附錄B:前測問卷84 附錄C:正式問卷88

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