有效的運用企業資源以達成企業營運目標，一直都是企業管理及經營者所努力的方向。在相對缺乏資源的中小企業內，資源管理或運用便成為企業是否能持續成長或獲利的關鍵。如何管理及運用資源在新產品的開發上，以期能配合相對缺乏資源的企業做考量，且開發出來的產品也能盡量朝向客戶的期望便是本研究最原始的發想及動機。
透過驗證，發現運用共同創造(Co-creation)的方法可以在經營環境中了解參與者或客戶所期望的商品或服務，於新產品或市場規劃時利用此法免除不必要的風險或多走冤枉路。其後運用資源拼湊(Resource Bricolage)法則，針對企業內的資源做有效的運用後而能確切達成客戶所期望的新產品產出。此兩種方法先後運用於新產品的前期然後是產品的開法，可以將公司的資源及效率提升到最大。
本研究利用吳思華先生的策略九說模型，來比較及分析上述方法對於新產品開發來說是否真的可行。利用九說中的三構面及策略分析模型，比對個案公司在施行上述開發方法的完整性及適切性。研究成果發現此策略於新產品開發上的資源利用確有其優勢及可實施的優點，未來更可進一步應用於其他企業以取得關鍵經營的優勢。

Effective use of corporate resources to achieve business objectives, has always been the business managers and owners work towards. Generally, small and medium enterprises (SMEs) can be lack of resources, therefore, resource management or manipulation has become the key to whether a company can continue to grow or profit. How to manage and use resources on the new product development of which stakeholders do consider the reality of lack resources meanwhile to meet and develop products as much as possible towards customers' expectations is the most primitive to think up and motivation of this study.
Co-creation is proved that the method applied to understanding of the participants or customers’ needs in business environment especially on new product or market development. Co-creation also has been applied to hit targets without further unnecessary risk or approach. Follow by the resource bricolage can exact to reach the customer’s needs and expectation in a very efficient way in terms of resource arrangement and use in the enterprise. Co-creation comes method first then resource bricolage which can drive the company's resources manipulation in an efficiency way to the maximum.
In this research, the model of Dr. Wu Sihua’s “The nature of the strategy” has been taken to compare and analyze whether co-creation and resource bricolage are feasible for the development of new products. We took three dimensions of strategy analysis model to verify if a company can use this way to implement and integrate resource as the development methods. It showed and proved this research can use on the development of new products meanwhile does have its advantages as well. With this research, it can be applied to other enterprises in order to obtain the key advantage of operating in the future.

中文部分
1. 王怡棻（譯）(2011)，共同創造到底有多厲害。台北市:商周出版社。（Venkat Ramaswamy & Francis Gouillart，2010）。
2. 吳思華（2000），策略九說：策略思考的本質（三版）。台北市：臉譜出版。
3. 袁建中，陳坤成(2008)，科技管理－以科技服務透視技術移轉與智慧財產權。台北市:華泰文化。　
4. 陳意文(2009)，創新產品的資源拼湊與價值實現之研究：採新資源基礎觀點之定性與定量分析，博士學位論文，台北市：國立政治大學科技管理研究所。
5. 蔡璞(2007)，技術資源規劃-技術地圖理論與實務。台北市:鼎茂圖書出版

英文部分
1. Antonelli, C.，& Quere, M. (2003). The economics of governance: transactions,resources and knowledge. Paper presented at the Druid Conference, Copenhagen. Baker, T. (2007). Resources in play: Bricolage in the toy store(y). Journal of Business Venturing, 22, 694-711.
2. Baker, T., A. Miner, and D. Eesley "Improvising firms: Bricolage, retrospective interpretation and improvisational competenciesin the founding process." Research Policy, 32: 255-276 (2003) .
3. Baker, T., Miner, A. S., & Eesley, D. T. (2003). Improvising firms: Bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32, 255-276.
4. Baker,Ted and Nelson,R.E. Creating Something from Nothing:Resource Construction through Entrepreneurial Bricolage. Administrative Science Quarterly,50(2005):329-366(2005).
5. Berry, J. W., & Irvine, S. H. (1986). Bricolage: Savages do it daily. In R.J. Sternberg & R.K. Wagner (Eds.), Practical intelligence: Nature and origins of competence in the everyday world (pp. 271–306). New York: Cambridge University Press.
6. Coppola, N. W., & Elliot, N. (2005). Big science or bricolage: An alternative model for research in technical communication. IEEE Transactions on Professional Communication, 48(3), 261-268.
7. Collis, D. (1994). How valuable are organizational capabilities? Strategic Management Journal, 15, 143-152.
8. Cunha, M. P., (2005). Bricolage in organizations’ FUENL Working Paper Series, No 474, Universidad Nova de Lisboa, Faculdada de Economia. (Available at SSRN: http://ssrn.com/abstract=882784)
9. Duboule, D., & Wilkins, A. S. (1998). The evolution of bricolage. Trends in Genetics, 14, 54–59.
10. Ferneley, E., & Bell, F. (2006). Using bricolage to integrate business and information technology innovation in SMEs. Technovation, 26, 232–241.
11. Garud, R., & Karnoe, P. (2003). Bricolage versus breakthrough: Distributed and embedded agency in technology entrepreneurship. Research Policy, 32(2), 277-300
12. Louridas, P. (1999). Design as bricolage: Anthropology meets design thinking. Design Studies, 20(6), 517-535.

網站部分
1. 台灣綜合研究院-中小企業網站，2012/1/20， http://www.tri.org.tw/ceo/index.html
2. 吳思華個人網站-2012/2/3，http://tim.nccu.edu.tw/sehwawu/life.htm
3. 維基百科-電磁鎖介紹，2011/12/14 http://zh.wikipedia.org/wiki/%E9%9B%BB%E7%A3%81%E9%8E%96
4. 蔡璞-研發管理園地網2012/3/27 http://blog.sina.com.tw/tsaipwu/