在網路與科技日新月異的現在，企業不再只是閉門造車地單向輸出產品，越來越多企業透過共創活動來獲取顧客訊息、資源等有利條件，進而協助企業發產出符合市場之產品或服務。而企業與企業或其相關利益人之間亦透過知識、技術、市場話語權等資源共享，共同創造具市場性的產品。 有鑑於上述，本研究旨在探討個案企業於產品或服務的過程中，如何透過共創活動導入外部資源，使其產品或服務更具競爭力。
本研究以個案研究法，篩選出七個個案企業對其進行深度訪談，並輔助本研究工具，探討其於產品發展前期、中期、後期三個階段所導入之共創活動樣貌，包含：共創動機、共創形式、參與者、參與平台、參與工具五個維度。在進行深度訪談以後，再以樣版式分析法對於質化訪談結果進行討論，分析個案中每一個共創活動進行的形式及過程中使用的工具，並將其整理與歸類。
綜合分析結果發現，個案企業在不同的開發階段，會依其各階段不同的需求，選擇不同的參與者、共創形式或是參與工具，並且透過特定方式或管道獲取企業所需資源。舉例而言，高度技術發展的機器人產品個案，在發展期間皆希望導入技術合作，進行共同開發或優化；而數位應用程式產品則皆透過建立共同的平台，促進顧客與顧客之間的互動交流行為，進而增加顧客的黏著度。最後基於本研究結果，對於企業在新產品開發的共創活動執行上提出四點建議，並進一步透過整理訪談內容，提出衍生共同創造活動框架，提供未來相關企業導入共創活動於產品開發時進行參考。

With the rapid development of the Internet and technology, nowadays, companies are no longer just exporting products one-way in closed doors. More and more companies are using co-creation activities to obtain favorable conditions such as customer information and external resources, thereby helping companies to produce products or services which meet the market. And enterprises create marketable products between other enterprises, via the sharing of resources such as knowledge, technology, and market discourse right.
As view of the above, this study aims to explore how companies can introduce external resources through co-creation activities to make their products or services more competitive. This study used a case study method to conduct in-depth interviews with companies and assist this research tool to explore the co-creation activities introduced in the early, middle and late stages of product development. The content includes: co-creation motive, co-creation form, engagement actor, engagement platform, engagement tools.
The results of the comprehensive analysis found that in different stages of co-creation development, individual companies would choose different engagement actor, forms, or engagement tools according to their different needs at each stage, and obtain the resources needed by the company through specific methods or channels. For example, the case of highly technologically developed robot products hopes to introduce technological cooperation during the development period for joint development or optimization; while digital application products all promote interaction between customers and customers through the establishment of a common platform, and then increase customer adhesion. Finally, based on the results of this research, four suggestions are put forward for companies on the implementation of co-creation activities for new product development, and further through collating the content of the interviews, a framework for derivative co-creation activities is proposed to provide future related companies to introduce co-creation activities during product development. reference.

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