M公司的創辦人兼CEO B先生是一位美國創業家，他在20多歲時便發明了應用在數以百萬電子書上的電子墨水技術，也獲得美國最年輕入選發明家名人堂的殊榮。在出售他的第一家公司E–Ink後，B先生於2009年創立了M公司。M是一間以人為本的新創公司，專注於新興市場經濟體，其目標是透過科技和以消費者為中心的創新技術，以改善全球30億人口的數位落差問題，提高他們的數位參與度。
M公司使用了其獨有的創新技術與硬體設備，並大量佈署於印尼的合作商家，以提供當地居民至據點下載影音觀看的服務。並於2020與印尼的V媒體集團簽署戰略合作夥伴聯盟，以資源共創模式結合了V集團廣大的資源和M公司獨有的技術，加速印尼大眾市場的數位化，建立了一個專為新興市場的消費者客製化的數位內容服務平台。正當M公司在2020年提出拓展市場到馬來西亞、非洲等開發中國家的目標，卻於2021年遇到COVID-19全球疫情影響及2022年的通膨危機，全球景氣急轉直下，原本計畫於2022年完成的C輪資金籌募計畫也遇到了瓶頸。B先生要如何度過此危機，持續朝建立一個可以改變世界的社會企業的目標前進？
本論文採哈佛教學個案方式撰寫，分為個案本文與教學指引兩部分。藉由產業外部環境PESTEL分析當下的環境優劣勢與有利的市場機會，進一步透過社會企業獨有的商業模式畫布分析其核心價值和營運策略；再以行銷STP理論確立其市場定位，並透過企業轉型重建自身獲利模式以度過資金缺口難關，維持公司營運。透過個案分析與理論分析的結合，讓學員可以對個案和理論都有更深入的了解，啟發學員思考並激發其創新創業的潛能，以迎接未來商業環境的挑戰。

Mr. B, the founder and CEO of M Company, is an American entrepreneur. He invented the E-ink technology used in millions of e-books when he was in his 20s. Mr. B founded M Company in 2009 after selling his first company, E-Ink. M is a people-centered start-up company focusing on emerging market economies. Its goal is to bridge the digital divide for the world's 3 billion people and increase their digital participation through technology and consumer-centric innovation.
M Company has leveraged its unique innovative technology and hardware devices to deploy many cooperative merchants in Indonesia. These merchants provide residents with the service of downloading and watching digital media content. In 2020, M Company formed a strategic partnership alliance with V Group, an OTT service in Indonesia, combining V Group vast resources with M Company's unique technology in a resource co-creation relationship. This alliance accelerated the digitization of the Indonesian mass market and established a customized digital content service platform dedicated to consumers in emerging markets.
While M Company proposed the goal of expanding into developing countries like Malaysia and Africa in 2020, it faced the impact of the COVID-19 global pandemic in 2021 and the inflation crisis in 2022. These events caused a sharp downturn in the global economy. The C-Round fundraising plan also encountered a bottleneck. How will Mr. B overcome this crisis and continue towards the goal of building a social enterprise that can change the world?
This thesis is written in the form of Harvard teaching cases, and is divided into two parts: case texts and teaching guidelines. Using PESTEL, the external environment of the industry, to analyze the advantages and disadvantages of the current environment and favorable market opportunities, and further analyze its core values and operating strategies through the business model canvas of social enterprises. The marketing STP theory is applied to establish M Company's market positioning, and enterprise transformation is utilized to rebuild its profit model, overcoming funding gaps and sustaining the company's operations. Through the combination of case analysis and theoretical analysis, students can have a deeper understanding of both case and theory, and inspire students to think and stimulate their potential for innovation and entrepreneurship to meet the challenges of the future business environment.

一、 中文文獻
1. 張譯尹、劉逸平著 （2022）《創新創業的12堂》，新陸書局。
2. Alexander Osterwalder、Yves Pigneur 著，尤傳莉譯（2010），《獲利世代：自己動手，畫出你的商業模式》，早安財經。
3. 劉常勇著 （2002）《創業管理的12堂課》，天下文化。
4. 蕭富峰、李田樹譯（2020）《創新與創業精神：管理大師彼得．杜拉克談創新實務與策略/彼得．杜拉克（Peter F. Drucker）》，臉譜出版：家庭傳媒城邦分公司發行。
5. 劉文龍（2001）《創業管理教育課程設計之探索性研究》，國立中山大學企業管理學系研究所碩士論文。
6. 黃佳鈴（2013）《創業成功要素與創業精神個案研究》，國立政治大學商學院經營管理碩士學程碩士論文。
二、 英文文獻
1. Alvarez, S. A., & Barney, J. B.（2007）《Discovery and creation: Alternative theories of entrepreneurial action. Strategic Entrepreneurship Journal》
2. Christensen, C. M.（1997）《The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail》
3. Drucker, P. F.（1985）《Innovation and entrepreneurship: Practice and principles. NY: Harper and Row》
4. Johnson, E. J.（2012）《Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - By Alexander Osterwalder and Yves Pigneur. Journal of Product Innovation Management》
5. Paul Graham（2004）《Hackers & Painters: Big Ideas from the Computer Age》
6. Steve Jobs by Walter Isaacson（2011）《Steve Jobs》
7. Ranjan, K., & Read, S.（2016）《Value co-creation: concept and measurement. Journal of the Academy of Marketing Science》
三、 網站資料
1. Stanford Business（https://www.gsb.stanford.edu/programs/mba/life-community/alumni/voices/barrett-comiskey ）
2. Wikipedia.org（https://en.wikipedia.org/wiki/Barrett_Comiskey ）
3. IDX Channel（https://www.idxchannel.com/market-news/migo-indonesia-dan-iptv-bergabung-untuk-hadirkan-hiburan-premium-dengan-harga-terjangkau ）
4. The International Telecommunication Union Website（https://www.itu.int/ ）
5. Visionect.com（https://www.visionect.com/blog/interview-with-barrett-comiskey/）
6. United Nation Website（https://news.un.org/）
7. Dalet Corp. Website（https://www.dalet.com/news/dalet-enables-migos-growth/）
8. Tech In Asia（https://www.techinasia.com/mnc-group-leads-20m-indonesian-content-distributor）
9. Benzinga.com（https://www.benzinga.com/pressreleases/22/05/n27469990/migo-announces-acquiring-over-1-million-customers-network-now-covers-more-than-20-million-indonesi ）
10. kr-asia.com（https://kr-asia.com/video-app-migo-raises-capital-from-youtube-co-founder-gojek-commissioners）