近年來台灣的環境相當的困難。在外部環境方面，台灣加入WTO後所面臨的國際化衝擊，使得台灣傳統產業面臨嚴峻的挑戰；內部環境方面，因為環保意識的抬升、工資水準的提高，導致了企業經營成本提高。因此受到內外環境的變動，台灣的傳統產業紛紛面臨了大小不一的經營危機。希望本研究能夠針對台灣傳統產業的轉型做一更深入的了解，並能夠在如此艱困的環境中提供給產業界一些貢獻。

本研究採個案分析法，研究的對象是一家在台灣經營20年的包裝礦泉水公司-Y公司。透過分析包裝礦泉水市場與Y公司的經營情況，本研究發現Y公司因為產業競爭的特性與水資源的逐漸匱乏引起了Y公司管理階層的注意，並從而進行轉型。因此本研究根據Y公司的轉型行為，加以文獻整理出來的架構開始進行分析，分析其轉型原因、轉型決策、轉型類型、轉型過程與轉型效益評估。

最後我們希望這個研究可以幫助企業的執行者進行正確的轉型決策，並且了解重要的轉型關鍵因素，而讓企業能夠在此動盪的環境中成功的轉型並經營下去。

In recent years, Taiwan's environment has been very difficult. In the external environment, Taiwan facing the shock of internationalization’s impact that results from the entry into the WTO of Taiwan.So Taiwan's traditional industries are facing a tough challenges. In the internal environment, as environmental awareness rising and the wage standards rising, the business’s operating costs was increased. Therefore subject to changes in internal and external environment, Taiwan's traditional industries have faced a large or small operational crisis. Hope that this research should be targeted at the transformation of traditional industries in Taiwan to do a more in-depth understanding, and can provide some contribution to the industry in such a difficult environment .
In this study, the method is case analysis. The object of study is a company-Y in Taiwan for 20 years, the company’s product is packaging mineral water. Through the analysis of the packaging of mineral water’s market and the Y company’s operation , the study found that because of the characteristics of industrial competitiveness and the lack of water ,the manager of the Y company’s attention has been aroused, and thus to carry out the transformational actions. Therefore, according to Y company’s actions of the transformation and the structure which was extracted from the literature, we analyzed the reasons for its transformation, the decision-making for its transformation, the type for its transformation and the assessment of its transformation.
Finally we hope that this study is able to help the industrial operators to do the right decision-making for transformation, and understanding all of the critical factors of successful industrial transformation and make them consistent. So that the enterprise may operate succeed in this turbulent environment.

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