隨著各種網路社群媒體、影音串流網站和線上遊戲的興起，全球各國的政府
和企業正在積極的佈建各種公有雲和私有雲，以便提供企業和個人各種雲端的服
務。而雲端系統的真實實體其實乃是在全球各地的超級電腦或資料中心，而在資
料中心中連接各種網通設備(如:伺服器、儲存器和交換器等等…)和傳遞資料的
高速傳輸線也必須加速拓展其頻寬，形成更快速、更穩定、更高可靠性和更低耗
能的資料傳輸鏈路。而傳統使用於資料中心內部的高頻銅纜因為受限於物理上的
信號衰減限制，其所能達成的傳輸距離也逐漸縮短，在面臨將來更高速、高密度
甚至於高階調變信號的需求下，高頻銅纜有可能會逐漸被主動光纜(Active
Optical Cable;AOC)所取代，光通訊系統會逐漸侵蝕銅纜的市場。
本研究步驟係先針對 AOC 發展的起源和發展的近況行介紹，接著對 AOC 的
產品架構、關鍵零組件、先進技術和產業鏈進行分析，提供讀者對 AOC 有一概
括性的認識。再來使用 BCG 矩陣對企業內部的營運策略和技術核心進行評估，同
時也使用五力分析對產業內外的競爭力進行分析，並蒐集市場的專利佈局狀況。
最後根據資料提出市場主流產品，並透過優劣分析法 S.W.O.P 對個案公司進入新
市場領域進行綜合強弱和危機分析，提出技術策略藍圖(T-Plan)對個案企業規劃
未來三年的產品研發藍圖，以開拓全新的 AOC 產品線。
本研究旨在以 H 公司為例，為傳統高速銅纜的製造商提供清晰的 AOC 產品
介紹和切入市場的建議及規劃，以期在現有高速銅纜市場逐漸萎縮的同時能集中
研發能量，為企業內部帶來新的技術和新的產品線，以便對未來客戶的需求能夠
達到無縫接軌，既能維護現有的市場份額也能伺機拓展新的市場，同時結合個案
企業內部其他部門進行更多的光通訊技術應用。

With the growth of Social Media、Video Streaming and On-line game, government and global companies are building more and more datacenters to meet the demand for cloud service. High-speed cables are playing the role of linking up to the severs、switches and routers in these datacenters. As the demand for cloud service, these high-speed cables are expected to expand its bandwidth to provide data transmission with higher speed、stable working、high reliability and low power consumption. However, conventional passive copper cable is limited by its physical signal attenuation and reach of length. Passive copper cables may be replaced by active optical cables(AOCs) because these datacenters need higher speed、higher density and more levels of signal modulation of data transmission. In other words, passive copper cables are going to give way to AOCs in high-speed cable market.
To provide a general understanding of AOCs, this study will firstly introduce the origin and status of AOCs by its structure、key components、advance technology and industry chain. Then we will analyze the core technology and operation strategy of the target company with the BCG matrix. Meanwhile, the Porter five forces analysis and patent portfolios of the AOC market will also be proposed. Finally, this study will provide a list of high potential product and three years of technical development plan base on a S.W.O.T analysis of the target company.
By taking H company as an example, this study would like to provide a technical development plan to conventional copper cable makers. So these copper cable makers could have a way to get into the AOC market efficiently and satisfy their current customers with more alternatives. As a result, conventional copper cable makers could keep their market and provide more solutions to relative application with their new core of optical communication.

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