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研究生: 許煥彬
HUAN-PIN HSU
論文名稱: 從動態能力微觀基礎架構探討企業轉型製造服務化-以光通訊公司為例
Exploring the Servitization of Firm Based on the Microfoundation of Dynamic Capabilities - Lessons Learned from a Taiwanese Optical Fiber Communication Company
指導教授: 郭庭魁
Ting-Kuei Kuo
口試委員: 郭建志
none
葉穎蓉
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 科技管理研究所
Graduate Institute of Technology Management
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 124
中文關鍵詞: 製造服務化競爭優勢動態能力
外文關鍵詞: Servitization, Competitive advantages, Dynamic capabilities
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  • 隨著科技技術的日新月異、使用者需求持續的快速變動,全球各國的企業競爭,也因為全球化的影響下越來越激烈。甚至許多過去穩定成長的大型企業,在缺乏因應對策下,逐漸失去原有的競爭優勢。然而,許多新興國家的快速崛起,讓企業必須重新思考未來的策略走向。許多台灣的企業因此深刻的了解到,面對競爭不再只能憑藉著過去幾十年累積的製造量產優勢,讓企業持續地長治久安。相對的,必須透過不斷的轉型,以及隨時隨地提昇企業組織的能力,才足以在這一波新的競爭態勢中,生存下來。
    本研究是從文獻上探索,企業在面對激烈競爭下,所採取的各種製造服務化轉型模式。企業轉型可說是組織動態能力表現的必然結果。因此,本研究透過動態能力的分析架構,將企業組織內部固有的各種動態能力,從多重構面中解析出來,並以此能力架構的本質與微觀基礎,探討企業的轉型製造服務化的相關議題與組織能力的創新做法。
    早期的動態能力觀點,認為企業在產業結構上的資產位置,是決定於組織內流程的完善,與過去發展至今的路徑所形塑而成。近期的動態能力架構,更是具體的將組織的能力本質與動態能力多重的微觀構面,完整呈現。本研究是以個案探討方式,呈現企業利用製造服務化轉型,進而提升外部的競爭優勢。同時,藉由組織的動態能力架構,探討企業在製造服務化轉型的過程中,其組織能力的種種調整與重整的做法,藉以提供未來企業在策略發展與轉型的重要參考。


    Owing to the fast changing of technological development and customer needs ,many global enterprises are facing fierce competition in the impact of globalization trend .Even large enterprises with stable growth are gradually losing their competitive advantages due to lacking of proper business strategies in response to highly competitive environment. However, because of the rapid rise of emerging countries, enterprises in developed countries have to reconsider their strategy of the future. Many managers in Taiwanese manufacturing companies deeply understand that they have to transform corporate value by innovation and creativity.

    This study aims to explore a variety of manufacturing servitization taken by enterprises in highly competitive environment. Dynamic capability can lead to business transformation. The purpose of this study is to find out inherent dynamic capabilities within enterprises through multiple perspective of the framework of dynamic capabilities. Furthermore, it would like to explore some of the issues about transformation of sevitization and ways of organizational innovation by analyzing the nature and microfoundamental of dynamic capabilities framework.

    In prior literatures, the dynamic capabilities were seen as the current position of the firm in industrial structure, determined by its process inside the firm and its path developed by its history. Recently, it was developed as a more concrete structure for presenting comprehensive nature and microfundamental capabilities within the firm. This case study presents how manufacturing enterprises enhance their competitive advantages by the transformation of manufacturing sevitization. Moreover, guided by dynamic capability framework, the study explores various creative ways of reconfiguration in the process of manufacturing sevitization. This research may offer insights for enterprises to develop future strategies in business transformation.

    摘要……………………………………………………………………………………i Abstract……………………………………………………………………………ii 誌謝…………………………………………………………………………………iii 目錄…………………………………………………………………………………iv 圖目錄……………………………………………………………………………vii 表目錄…………………………………………………………………………viii 第一章、緒論…………………………………………………………………………1 1.1研究背景與動機……………………………………………………………1 1.2研究目的……………………………………………………………………2 1.3研究架構……………………………………………………………………3 第二章、文獻回顧與探討……………………………………………………………4 2.1製造業與服務業的差異……………………………………………………4 2.1.1 製造業定義……………………………………………………………4 2.1.2 服務業定義……………………………………………………………5 2.1.3 製造業與服務業的差異………………………………………………8 2.2製造業服務化……………………………………………………………12 2.2.1製造業服務化的起源與內涵…………………………………………12 2.2.2製造業服務化的發展模式……………………………………………14 2.2.3製造業服務化的全球趨勢……………………………………………21 2.2.4製造業服務化所面臨的風險與挑戰…………………………………25 2.3 動態能力分析架構概念…………………………………………………30 2.3.1 競爭優勢與動態能力的關係…………………………………………31 2.3.2 策略模型與動態能力的關係…………………………………………31 2.3.2.1 市場力導向策略模型……………………………………………32 2.3.2.2 效率效能導向策略模型…………………………………………33 2.4 動態能力之要素與範疇…………………………………………………36 2.4.1 流程-組織與管理的流程……………………………………………37 2.4.2 位置-專屬資產的位置………………………………………………39 2.4.3 路徑-企業的發展路徑………………………………………………41 2.4.4 外部策略化與內部經濟化…………………………………………43 2.5動態能力架構的本質與微觀基礎………………………………………45 2.5.1 動態能力的本質………………………………………………………47 2.5.1.1 感知與形塑機會和威脅之能力的本質…………………………47 2.5.1.2 抓住機會之能力的本質…………………………………………48 2.5.1.3 管理威脅與重組的能力…………………………………………51 2.5.2 動態能力架構的微觀基礎……………………………………………53 2.5.2.1 細看感知能力……………………………………………………53 2.5.2.2 細看抓住機會能力………………………………………………54 2.5.2.3 細看企業重組能力………………………………………………57 第三章、研究方法…………………………………………………………………61 3.1研究方法…………………………………………………………………61 3.2研究流程…………………………………………………………………63 3.3研究範圍…………………………………………………………………64 3.4資料收集與分析…………………………………………………………63 第四章 個案研究……………………………………………………………………64 4.1台灣光通訊產業發展現況………………………………………………64 4.1.1光纖通訊發展的歷史沿革……………………………………………64 4.1.2光纖通訊系統的特點…………………………………………………65 4.1.3光纖通訊系統的應用…………………………………………………66 4.1.4光纖通訊產業結構……………………………………………………69 4.2個案描述………………………………………………………………75 4.2.1 成立初期………………………………………………………………76 4.2.2 技術導向時期…………………………………………………………78 4.2.3 快速擴張時期…………………………………………………………80 4.2.4 新挑戰時期……………………………………………………………85 4.3個案所處產業位置之活動介紹…………………………………………90 4.4個案之製造服務化活動…………………………………………………91 4.5個案之動態能力分析……………………………………………………96 4.5.1 個案之組織動態能力本質……………………………………………96 4.5.2個案之組織動態能力微觀基礎………………………………………99 第五章、研究結論與建議…………………………………………………………110 5.1研究結論…………………………………………………………………110 5.2研究限制………………………………………………………………112 5.3 未來研究方向建議………………………………………………………113 第六章、參考文獻…………………………………………………………………114 附錄一、動態能力架構全圖………………………………………………………122 附錄二、受訪者資料與訪談大綱…………………………………………………123

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