This case study aimed to analyze how iPrice, an infomediary company, grew faster compared to their peers’ growth in Southeast Asia after their internationalisation, which happened at the beginning of their establishment in 2014. As a guiding framework, Strategic Entrepreneurial Internationalisation (SEI) framework was used. In this investigation, the exploratory longitudinal qualitative study was conducted by observation through working in the company and interviews with the co-founder and key decision-makers in iPrice Group in Kuala Lumpur, Malaysia. Not only the findings entrench the propositions made in the SEI framework, reveal the importance of continuous learning and business model experimentation, as well as their positive relationship to the creation of new competitive advantage, but the findings also show that language, absorptive capability, and agility, are the important microfoundations that supports continuous learning and business model experimentation.

This case study aimed to analyze how iPrice, an infomediary company, grew faster compared to their peers’ growth in Southeast Asia after their internationalisation, which happened at the beginning of their establishment in 2014. As a guiding framework, Strategic Entrepreneurial Internationalisation (SEI) framework was used. In this investigation, the exploratory longitudinal qualitative study was conducted by observation through working in the company and interviews with the co-founder and key decision-makers in iPrice Group in Kuala Lumpur, Malaysia. Not only the findings entrench the propositions made in the SEI framework, reveal the importance of continuous learning and business model experimentation, as well as their positive relationship to the creation of new competitive advantage, but the findings also show that language, absorptive capability, and agility, are the important microfoundations that supports continuous learning and business model experimentation.

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Conference Papers and Journal Articles
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Electronic Articles
Anandan, R., Sipahimalani, R., Bharadwaj, A., Jhangiani, J., Kim, D., & Ramesh, S. (2016). e-conomy SEA: Unlocking the $200B Digital Opportunity. Retrieved from http://apac.thinkwithgoogle.com/intl/en/research-studies/e-conomy-sea-unlocking-200b-digital-opportunity.html
Anandan, R., Sipahimalani, R., Saini, S., Bharadwaj, A., Beattie, R., Kim, D., & Aryasomayajula, S. (2017). e-Conomy SEA Spotlight 2017: Unprecedented growth for Southeast Asia’s $50B internet economy. Retrieved from http://apac.thinkwithgoogle.com/research-studies/e-conomy-sea-spotlight-2017-unprecedented-growth-southeast-asia-50-billion-internet-economy.html
Balea, J. (2017, 27 September). Lazada slams Sea’s claim that Shopee is the top regional ecommerce player. Retrieved from https://www.techinasia.com/lazada-vs-sea-whos-top-ecommerce-player-in-southeast-asia
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Bragg, T. (2018, 17 April). 3 ways to differentiate your e-commerce business from the crowd. Retrieved from http://techwireasia.com/2018/04/3-ways-to-differentiate-your-e-commerce-business-from-the-crowd/
Cadell, C., & Aravindan, A. (2018, 19 March). Alibaba doubles Lazada investment to $4 billion in aggressive Southeast Asian expansion. Retrieved from https://www.reuters.com/article/us-alibaba-lazada-funding/alibaba-doubles-lazada-investment-to-4-billion-in-aggressive-southeast-asian-expansion-idUSKBN1GV09W
Chew, J. (2017a, 16 May). The iPrice Innovators’ Grant 2017. Retrieved from https://iprice.my/trends/insights/tech-and-travel/
Chew, J. (2017b, 1 August). Tech and Travel. Retrieved from https://iprice.my/trends/insights/tech-and-travel/
Cunningham, S. (2015, 15 April). Priceza, PricePrice, PricePanda - Who's Winning And Losing SE Asia's Price Comparison Races? Retrieved from https://www.forbes.com/sites/susancunningham/2015/04/15/priceza-priceprice-pricepanda-whos-winning-and-losing-se-asias-price-comparison-races/#2e84357a49d3
David Chmelař takes the helm at iPrice. (2015, 10 December). Retrieved from https://www.digitalnewsasia.com/david-chmelar-takes-helm-iprice
Ellis, J. (2018, 7 May). Ecommerce aggregator iPrice scores fresh funding in Line-led round. Retrieved from https://www.techinasia.com/iprice-line-funding
Google. (2015). Benefits of AMP. Retrieved from https://www.ampproject.org/about/benefits/
Guest, G., MacQueen, K., & Namey, E. (2012). Applied Thematic Analysis Retrieved from http://methods.sagepub.com/book/applied-thematic-analysis doi:10.4135/9781483384436
Huang, R. (2012). 'Perfect time' for price comparison sites in Asia. Retrieved from https://www.zdnet.com/article/perfect-time-for-price-comparison-sites-in-asia/
iPrice. (2015, 12 November). A Snapshot of the Asian Couponing Market. Retrieved from https://iprice.my/trends/insights/a-snapshot-of-the-asian-couponing-market/
Kikinote. 【比價 便宜】網友票選10大比價 網站推薦！. Retrieved from https://kikinote.net/66701
Lee, L. (2015a, 30 November). Exclusive: Marketplace aggregator iprice aims for APAC markets. Retrieved from https://www.dealstreetasia.com/stories/exclusive-marketplace-aggregator-iprice-aims-for-apac-markets-21416/
Lee, L. (2015b, 21 October). Malaysia: AVG-backed marketplace aggregator iprice signs up 100 merchants in 7 Asian markets. Retrieved from https://www.dealstreetasia.com/stories/malaysia-avg-backed-marketplace-aggregator-iprice-signs-up-100-merchants-in-7-asian-markets-16473/
Lee, L. (2015c, 15 December). Malaysia: iprice raises $1.2m seed funding, led by AVG. Retrieved from https://www.dealstreetasia.com/stories/malaysia-iprice-raises-1-2m-seed-funding-led-by-avg-23528/
Lee, T. (2016, 20 December). Ecommerce site iPrice grew a scorching 6x, raises $4m from investors. Retrieved from https://www.techinasia.com/iprice-series-a
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Theses
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Pereira, M. C. (2015). Uppsala Model versus Born Global Theory: The Case of Bind's Internationalization. (Master's Thesis), Universidade Católica Portuguesa, Lisbon.
Seppänen, A. (2012). The Internationalization of a C2C E-commerce Platform Provider, Case: Trendsales ApS. (Master's Thesis), Aalto University.
Shah, N. A. (2005). Formulating an e-commerce strategy for success. Loughborough University. Retrieved from https://dspace.lboro.ac.uk/2134/7721
Siri, S., & Renneby, V. (2014). Internationalizing E-Commerce Companies - A New Paradigm? (Bachelor's Thesis), University of Gothenburg.
Svensson, K. (2017). The Internationalisation of Swedish eINVs. (Master's Thesis), Uppsala University.