1980年時期曾是台灣紡織產業的黃金發展年代，產銷量達到歷史高峰，成為台灣重要經濟支柱產業之一。但好景不常，隨著紡織新生代國家崛起、台灣勞動工資上漲、人力需求短缺、成衣廠外移等等因素，讓許多台灣紡織企業因成本壓力及大環境競爭激烈而紛紛退場。
近年來功能性紡織品的研發在全球市場獲得認同，使台灣在全球紡織生產鏈佔有重要性的策略地位，且已經從以量至勝的製造者轉化為全球領先紡織品的創新企業。時至今日，全球戶外運動風潮盛行，而運動服飾產品中，約有七成是來自台灣的機能性布料。不過，沒人能知道這鰲頭獨佔的榮景能持續多久。擁有相對競爭優勢的新興市場，也正在努力於提升紡織品及成衣產業對其相關經濟體之貢獻程度。另一方面，紡織產業本身正處於不斷變動與演進的狀態，新競爭者浮出檯面、投資環境重新調整，且產業領導企業也被迫必須針對環境動態做調整或轉型。
「世界上唯一的不變，就是變」，在廣大的市場競爭及變化下，不論是企業或是產品都會有生命週期，因此企業要如何在市場上能永續經營，「價值創新、企業轉型、跨界合作」是企業經營之路上會需要面臨的課題。
在傳統產業中，因市場趨勢的變遷、商品差異化小、競爭者價格戰，因此企業會在適者生存的條件下使得企業轉型及價值創新之路更為急迫。Change or Die (不改變，就等死)、Innovate or Die (不創新、就等死) 幾乎都成企業及領導人的口號，因此企業要如何不被市場淘汰，創造企業最高價值，將是本研究探討的問題。
本研究以A公司為研究對象，在進行相關的文獻探討後，分析調查紡織產業及智慧衣的市場趨勢並透過調查與分析該個案公司之供應鏈及商業模式，最後導出該公司之跨領域的合作研發、整合及如何激發出新市場趨勢。

In 1980s the prime period of Taiwan textile industry begun. The production and sales approached its peaks and became one of Taiwan important economic industries. However, the morning sun never lasts a day. With growing up of new generation of competitors in China and Southeast Asia, the rise of labor wages, the shortage of manpower demand, and the off-shoring of garment factories, caused many Taiwan textile companies to close their business with the cost pressures and the competition in the general environment

However, in recent years, the research and development of functional textiles have been seen in the global market, which has made Taiwan occupy an important strategic position in the global textile production chain, and has transformed from a manufacturer of quantity to a leading global textile innovation company.

Today, the global outdoor sports trend is prevalent, about 70% of sports apparel products are functional fabrics from Taiwan. However, no one knows how long this glorious monopoly can last. Emerging markets with relatively competitive advantages are also making efforts to increase the contribution of the textile and garment industry to their related economies. On the other hand, the textile industry itself is in a state of constant change and evolution, new competitors have emerged, the investment environment has been readjusted, and industry leaders have also been forced to make adjustments or transformations in response to environmental dynamics.

"The only constant thing in the world is change." Under the broad market competition and changes, both companies and products would have a life cycle. Therefore, how can companies continue to operate in the market? "Cross-border cooperation" is a subject that enterprises would be the thing need to solve in business operation.

In traditional industries, due to changes in market trends, small product differentiation, and price wars among competitors, enterprises will make the transformation of enterprises and the path of value innovation more urgent under the conditions of survival of the fittest. Change or Die, Innovate or Die, become the slogans of enterprises and leaders, so how can companies not be eliminated by the market and create the highest value of the enterprise would be the researched issues in this study.
This study takes A company as the research object. After the relevant literature discussion, it analyzes and investigates the market trends of the textile industry and smart clothing. Through the investigation and analysis of the case company's supply chain and business model, then derives the company's cross-domain R & D, integration and how to inspire new market trends.

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英文文獻
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參考網站
1.財團法人紡織業紡拓會 https://www.textiles.org.tw
2.財團法人紡織產業綜合研究所 https://www.ttri.org.tw