空間設計在這個快速發展的產業所扮演的角色，一般而言是處於整個投資流程的末端，工作重點僅止於美學風格的表現與營造，而鮮少考慮設計產出的結果，對於整個產業中能帶來的影響是什麼，尤其是當產業創新，或者在追求成長的壓力下所面臨的決策選擇時，設計公司能夠參與的，也僅僅是一家企業可能的錯誤決策或受迷思桎梏的情況下，所形成的惡性循環而已，對於設計公司及產業，都不是一個正面的現象。
本研究以一具備國際水平的設計公司，以及中國地區發展中一典型的商務酒店，透過設計力創新所能帶給企業的價值轉型的分析與探討，發展出差異化創新與成本創新能夠兼具的設計流程，為產業創造下一個成長的競爭優勢，作為商務類型的酒店未來可發展的方向與參考。

Because of the growing demand of China market, Business Hotels are now during the Warring States period. The role “space design” plays in such a fast-developing industry is usually at the end of the investment process, which only focuses on the aesthetic style, instead of considering the result of the design or the effect upon the industry. Besides, the design companies seldom understand the thought and language of the hotel management team, especially when the management team is facing the decision-making under the pressure of sales growth or industry innovation. All design companies can attend is only a vicious cycle includes a possible wrong decision or the belief of a myth. Neither for the design company or the industry, it’s not a positive phenomenon.

To keep the competitive advantage, the industry has to invest in resource to create differentiation. In the meantime, it should also have a more effective cost control. But it’s thought that there’s a conflict between differentiation and an effective cost control. Which means, to control the cost needs standardization, but standardization can’t create differentiation. In other words, to create differentiation needs higher cost and it won’t reach standardization.

This study will analyze how design innovation helps business with value transformation. It’s based on a study of a design company that has international level and a typical developing business hotel in China, which develops a design process that includes both of innovation of differentiation and cost, creates a next growing competitive advantage for the industry, and it can be a direction and reference for the business hotels in the future.

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