本研究旨在探討不同對話機器人個性對於不同使用者族群之問卷填達過程與結果的影響，包含對於選擇題回覆品質、開放題的回覆意願、參加相關調查意願、調查態度 (調查愉悅感與調查價值感) 與使用者經驗 (體驗吸引性、體驗明晰性、體驗效率性、體驗可靠性、體驗激勵性與體驗新穎性) 的影響。為此本研究執行2 (機器人個性：溫暖與冷靜) x 2 (使用者族群：青年與長者)，並透過質量化雙渠的混合研究，以驗證假設並探索原因，最後提出設計實務建議以補足相關研究的不足，並供後續研究參考。

量化結果顯示，溫暖個性的對話機器人對於長者族群使用者的參加相關調查意願、調查態度、體驗吸引性、體驗效率性、體驗激勵性與體驗新穎性具顯著正向影響，而溫暖個性的對話機器人對於青年族群使用者僅有參加相關調查意願、調查愉悅感、體驗吸引性與體驗新穎性有正向影響。
質化結果顯示，溫暖個性對話機器人可能因其自身對話機器人的形式與會話行為，帶來不同以往的問卷填答體驗與更加輕鬆、幽默和鼓勵的氛圍，並引發受測者普遍的正向評價反應。但部分青年族群受測者對於冷靜個性對話機器人也有一定偏好，符合其對於調查本該嚴肅的期待。

綜上所述，本研究建議一般情況下使用溫暖個性對話機器人為佳，但可以混用兩種個性的對話機器人，先利用溫暖個性的對話機器人來接觸新使用者，迅速拉近距離，建立關係使之產生願意參加下次調查的意願，再改投放冷靜個性對話機器人，傳遞專業感覺給使用者，創造一個豐富而循序漸進的過程，進而收穫更好的結果。

In our study, we aim to investigate the influence of chatbot's personality on user perception, act and data result from survey with questionnaires, including Response Quality, Intention to Respond, Intention to Participate other Surveys (ItP), Attitudes toward Surveys (Survey Enjoyment and Survey Value) and User Experience (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation and Novelty). To this end, we conduct a 2 (chatbot's personality: warm vs. calm) × 2 (user: the young vs. the elderly) experiment with Mixed Methods to test hypothesis and explore the reason behind it, and thus proposing suggestions for practice in applying chatbot's personality in survey with questionnaires.

Our quantitative result shows that the chatbot with warm personality has positive effect on the elderly uses’ ItP, Attitudes toward Surveys and partial User Experience (Attractiveness, Efficiency, Stimulation and Novelty) as well as on the young users’ ItP, Survey Enjoyment and partial User Experience (Attractiveness and Novelty).

Our qualitative result shows that the more different, relaxing and encouraging survey experience brought by the chatbot with warm personality would generally promise uses’ positive perception and act. However, partial young users has the preference for the chatbot with calm personality to meet their expectation which is that surveys are supposed to be serious.

In summary, we suggest that the chatbot with warm personality is better for general cases. Moreover, the combination of two personalities is more interesting. The chatbot with warm personality can be use at first to interact with new user to bring delightful experience and increase the intention to participate other surveys. Thus, the chatbot with calm personality can be use to show a sense of professionalism to encourage more deep and thoughtful answer of survey. It is an attempt to form a progressive process to elicit better survey result.

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