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    The Gap of Consumer Expectation and the Actual Consciousness and Word of Mouth Transmission Research—A Case Study of Germany PUMA
    • Graduate Institute of Management /93/ Master
    • Author: Lee-jen Wang Advisor: Meng-yen Lin
    • Common people will often pass the introductions of relatives and friends before the consumer behavi…
    • Clicks: 437Downloads: 0
    • Full text public date This full text is not authorized to be published. (Intranet public)
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