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    1
    The Effects of Customer Behavior Change Design on Customer Loyalty based on the Perspectives of Service Design:Evidence from the Co-Cooking Space
    • Department of Design /104/ Master
    • Author: Xiao-Rui Hu   Advisor: Tung-Jung Sung
    • Recently, Service innovation has become essential for businesses to achieve competitive advantage o…
    • Clicks: 630  Downloads: 23 

    2
    A Case Study of Marketing Strategy in Western Union Taiwan for Indonesian Market

    3
    Adopting Technology Acceptance Model to Explore Consumers' Attitude toward Digital Health Promotion Platform of Insurance Companies
    • Graduate Institute of Management /109/ Master
    • Author: YI-JU TU   Advisor: Hsi-Peng Lu 、 Tain-Yi Luor
    • With the increasing development of FinTech, the trend of digital transformation in the domestic ins…
    • Clicks: 1061  Downloads: 0 
    • Full text public date 2024/07/26 (Intranet public)
    • Full text public date 2031/07/26 (Internet public)
    • Full text public date 2031/07/26 (National library)

    4
    Sustainability in Thai Hotels: Exploring Green Practices in Shaping Green Image, Satisfaction, and Loyalty

    5
    The Impacts of Brand Experience and Brand Personality on Customer Loyalty—the Moderations of Endorser Source Credibility by Internet Celebrities
    • Department of Business Administration /111/ Master
    • Author: Si-Hua Chen   Advisor: Seng-Su Tsang
    • In recent years, with the rapid development of the internet and social media, “internet celebrities…
    • Clicks: 1099  Downloads: 0 
    • Full text public date 2026/01/16 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    6
    Exploring the effects of service experience on customer satisfaction and loyalty of social enterprise through service design: A Case of Puzzlecat Life Equality Promotion Association
    • Department of Design /109/ Master
    • Author: Wan-I Chen   Advisor: Tung-Jung Sung
    • 　　Social enterprises are private organizations that include both social goals and commercial means.…
    • Clicks: 1236  Downloads: 45 

    7
    Exploring Customer Experience and Customer Loyalty Strategy in Digital-only Banking with S-O-R Theory
    • Department of Design /111/ Master
    • Author: Yu-Ling Lien   Advisor: Hsien-Hui Tang
    • The rapid development of fintech, particularly the popularity of services during the pandemic, has …
    • Clicks: 1193  Downloads: 12 

    8
    A Study of the Relationships among Motivation, Customer Satisfaction and Customer Loyalty – The Case of Running Club of Sport Brand

    9
    The impact of customer gratitude on loyalty：A Study of the Internet retail
    • Graduate Institute of Management /107/ Master
    • Author: Ning-Ting Hwang   Advisor: Hsi-Peng Lu 、 Tain-Yi Luor
    • The recent development and advancement of Internet has made it an integral part of modern life. It …
    • Clicks: 978  Downloads: 0 
    • Full text public date 2024/06/15 (Intranet public)
    • Full text public date 2029/06/15 (Internet public)
    • Full text public date 2029/06/15 (National library)
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