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  • Search Result: 4results Search Strategy: "Graduate Institute of Management".edept (Phrase) and ekeyword.raw="Brand management" and ekeyword.raw="Brand management"


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    1

    Old Skills and New Value: AI-Powered Smart Hair Salons Innovate the Self-Confidence Economy
    • Graduate Institute of Management /111/ Master
    • Author: Chun-Pi Shiang Advisor: Tzu-Chuan Chou
    • Today, various factors, including rapid environmental changes, disrupted lifestyles, and work-relat…
    • Clicks: 318Downloads: 0
    • Full text public date 2026/08/15 (Intranet public)
    • Full text public date 2026/08/15 (Internet public)
    • Full text public date 2026/08/15 (National library)

    2

    The technique of product identity for brands–Taking ceramic industry in Taiwan as examples
    • Department of Design /96/ Master
    • Author: Cheng-jui Yu Advisor: Wen-chih Chang
    • Product identity is the norm that industries set up to create a consistent image among diverse prod…
    • Clicks: 223Downloads: 15

    3

    Using Brand-power to strengthen cohesiveness of franchisees as a strategy - A case study of 3A company
    • Department of Business Administration /101/ Master
    • Author: Shih-Chi Lee Advisor: Shun-Chiao Chang
    • Taiwanese entrepreneurs had once created an economic miracle through manufacturing industry, the tr…
    • Clicks: 213Downloads: 0
    • Full text public date 2018/07/07 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4

    Do brands squander your favours?
    • Department of Business Administration /110/ Master
    • Author: Hsuan-Jung Huang Advisor: Meng-Yan Lin
    • Brand building is time-consuming and labor-intensive, but it is very likely to be destroyed in a bl…
    • Clicks: 246Downloads: 0
    • Full text public date 2025/01/27 (Intranet public)
    • Full text public date 2025/01/27 (Internet public)
    • Full text public date 2025/01/27 (National library)
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