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  • Search Result: 3results Search Strategy: "Graduate Institute of Management".edept (Phrase) and ekeyword.raw="Brand Attitude" and ekeyword.raw="Purchase Intention"


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    1

    Investigating the effects of anthropomorphism on virtual influencer attitude, brand attitude and purchase intentions
    • Department of Information Management /110/ Master
    • Author: Shu-Ting Yeh Advisor: Yu-Qian Zhu
    • In recent years, social media developed consistently. More and more influencers create unique conte…
    • Clicks: 270Downloads: 0
    • Full text public date 2025/08/19 (Internet public)
    • Full text public date 2025/08/19 (National library)

    2

    The Impact of Co-branding Attitude on Brand Equity and Purchase Intention -A Study of 7-11 Co-branding Stores
    • Department of Business Administration /108/ Master
    • Author: Hsiao-Chu Chen Advisor: Pin Luarn
    • In recent years, several convenience stores have been transformed into different styles of innovati…
    • Clicks: 376Downloads: 0
    • Full text public date 2025/06/16 (Intranet public)
    • Full text public date 2025/06/16 (Internet public)
    • Full text public date 2025/06/16 (National library)

    3

    A Study of Presale Service, Product and Price Perceptions Impact on Enterprise Customers’Purchase Intention
    • Graduate Institute of Management /98/ Master
    • Author: Jui-Chen Sun Advisor: Wen-dwo Yang
    • The computer and associated information products in the enterprise play a very important role in th…
    • Clicks: 456Downloads: 1
    • Full text public date 2015/05/31 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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