本研究主要是探討Blog特性對信任的影響，針對有瀏覽過Blog者進行調查，其中包含Blogger與非Blogger。透過文獻回顧與焦點訪談的結果，本研究找出幾個可能影響信任的特性，交流性、易用性、易被搜尋性、並加入信任傾向加以驗證。研究結果顯示Blog的交流性、易用性以及受訪者自身的信任傾向皆會影響其對Blog的信任，而Blog的易搜尋性則無顯著影響。

This research mainly study the influence of Blog characteristic on the trust. It focus on the people who has surfed the Blog including Blogger and non-blogger. This research finds some characteristics which may influence the trust, that are exchangeability, usability, searchable property, and it also includes trust propensity via the results of literature review and focus group. The research result shows that exchangeability, usability of the blog and interviewee's trust propensity will influence the trust of blog and searchable property of the blog won’t has significant effect.

中文部份
一、書籍
1.Dan Gillmor(2004)，「草根媒體-部落格傳奇」，臺北市，中華民國：美商歐格萊禮股份有限公司台灣分公司。
2.古永嘉(民85)，「企業研究方法」，臺北市，中華民國：華泰文化事業有限公司。
3.吳明隆(民92)，「SPSS統計應用學習實務：問卷分析與應用統計」，臺北市，中華民國：知城數位科技。
4.吳萬益，林清河(民89)，「企業研究方法」，初版，中華民國：華泰書局。
5.林克寰(民92)，「BLOG架站實務：使用Movable Type」，臺北市，中華民國：旗標出版股份有限公司。
6.邱皓政(民94)，「量化研究與統計分析：SPSS中文視窗版資料分析範列解析」，臺北市，中華民國：五南圖書出版股份有限公司。
7.段家鋒等(民81)，「論文寫作研究」，初版，中華民國：三民書局。
8.洪志成，廖梅花(民92)，「焦點團體訪談」，嘉義市，中華民國：濤石文化事業有限公司。
9.張劭勳(民89)，「研究方法」，臺中市，中華民國：滄海書局。

二、論文
1.李靜怡，民國九十三年，「手機使用者對手機上網之創新抵制來源因素探討」，國立台灣科技大學企業管理系碩士論文。
2.陳思懿，民國九十三年，「網路口碑來源可信度對訊息信任之影響」，國立台灣科技大學企業管理系碩士論文。
3.黃兆震，民國八十九年，「網路購物意願之研究─以電腦通訊產品為例」，國立台灣科技大學資訊管理所碩士論文。
4.葉恆芬，民國八十九年，「網路媒體可信度及其影響因素初探研究-以台灣地區網路使用者為例」，國立中正大學電訊傳播研究所碩士論文。
5.劉麟書，民國九十年，「人際信任整合模型之研究」，私立銘傳管理科學研究所碩士論文。
6.闕克儒，民國九十三年，「網路匿名性、企業形象與關係品質對網路口碑影響之研究-以線上遊戲為例」，國立中興大學企業管理學系碩士論文。

三、網站
1.Blogging與信任。上網日期2004年4月8日。取自http://Blog.cnBlog.org/archives/2003/04/Bloggingoeeei_i.html
2.Gslin(2005)。Fake Blog與樂多。上網日期2005年2月13日。取自http://gslin.org/2005/02/23/626/
3.Makzhou。商業應用。上網日期2005年2月13日。取自http://makzhou.Blogbus.com/logs/2005/02/1015572.html
4.Mark Wu(2004)。台灣Blogger主力族群調查報-Taiwan Blogger Survey Report。上網日期2004年12月3日。取自http://Blog.markplace.net/index.php?op=Template&BlogId=1&show=taiwanBlogsurvey
5.RoyBoy(2004)。為什麼網誌平臺在Google的檢索比傳統網站更優越?。上網日期2004年11月11日。取自http://roy.nicetypo.com/nt/roylee.nsf/contentBypermaLink/0D7AE9C02B8BDBF048256E19004D5191
6.Weaver2000(2004)。說說Blog中的Trackback（引用）功能。上網日期2004年12月8日。取自http://www.donews.net/weaver2000/archive/2004/12/08/197144.aspx
7.WebLeOn(2005)。Blog广告：原罪乎？上網日期2005年4月13日。取自http://webleon.net/2005/04/Blog.html
8.方興東(2004)。BBS、博客和公共話語權。上網日期2004年12月。取自http://www.Blogchina.com
9.吳素華(2005)。部落格(Blog)定期調查認知率將近九成。上網日期2005年5月17日。取自http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3713
10.林克寰(2003)。名家專欄︰部落與部落格。上網日期2003年9月2日。取自http://www.openfoundry.org/article.pl?sid=04/10/07/0955211&mode=thread
11.林克寰(2004)。妳不能不知道的部落格。Jedi’s Blog。上網日期2005年1月11日。取自http://jedi.org/Blog/archives/003856.html#entry
12.林克寰(2005)。信任。Jedi’s Blog。上網日期2005年3月31日。取自http://jedi.org/Blog/archives/004929.html#entry
13.洪波(2005)。本Blog的TrackBack地址。上網日期2005年1月11日。取自http://www.donews.net/keso/archive/2005/01/11/236003.aspx
14.洪波(2005)。與劉一賜喝咖啡：Blog是什麼？上網日期2005年1月14日。取自http://www.donews.net/keso/archive/2005/01/14/239530.aspx
15.徐萊儀(2005)。Yahoo！JAPAN WEB OF THE YEAR 2004－Blog當道？上網日期2005年1月4日。取自http://www.insightxplorer.com/epaper/epaper_200501_4.html
16.陳佳靖(2005)。網誌讀者認為網誌的內容遠比傳統媒介要來得「有用」。資策會FIND。上網日期2005年3月25日。取自http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3617
17.創市際®市場研究顧問公司(2005)。臺灣部落熱(Blog)觀察。上網日期2005年4月28日。取自http://www.insightxplorer.com/news/news_04_28_05.html
18.創市際市場研究機構(2004)。ARO網路測量研究報告。
19.劉一賜(2004)。【縱橫網路】企業網誌創造話題行銷。上網日期2004年11月17日。取自http://marketing.chinatimes.com/ItemDetailPage/ProfessionalColumnist/ProfessionalColumnistContentByAuthor.asp?MMContentNoID=12385
20.鄭國威(2005)。Blog, Research, and Beyond。上網日期2005年3月15日。取自http://mail.nhu.edu.tw/~society/e-j/45/45-05.htm
21.龐惠潔(2005)。財團法人台灣網路資訊中心因公出國人員報告書。上網日期2005年3月4日。取自http://www.twnic.net.tw/download/intr/m68.htm
22.羅皓菱(2004)。网络时代的麦哲伦——博客现象分析。上網日期2004年5月13日。取自http://www.culstudies.com/rendanews/displaynews.asp?id=2959

英文部份
一、書籍
1.Blood, R. (2002). The WeBlog Handbook: Practical Advice on Creating and Maintaining Your Blog. Cambridge MA: Perseus Publishing.
2.Cooper, D.R. and Emory, C.W. (1995), Bussiness Research Methods, 5th edition, Richard D. Irwin.
3.Kerlinger,F.N. (1986), “Foundations of Behavioral Research”, 3rd ed., NEW York:CBS College Publish.
4.Neter, J.,Kutner,H.M.,Wasserman W., and Nachtsheim J. c.(1996), Applied Linear Regression Models, 3rd ed., The McGraw-Hill Companies,Inc.
5.Nunnally, J. (1978), Psychometric Theory（2d ed.），New York:McGraw-Hill.
6.Zikmund, W.G. (1994), Business Research Methods, 4th ed., Texas: Dryden.

二、論文
1.Barki, H. and J. Hartwick, (1994),” Measuring User Participation, User Involvement, and User Attitude,” MIS Quarterly 18(1), Mar, pp.59-82.
2.Beccerra, M. & Gupta, A. K. (1999). “Trust within the organization: Integrating the trust literature with agency theory and transaction costs economics.” Public Administration Quarterly, 23, 2, pp.177-203
3.Blomqvist, K., (1997), “The many faces of trust,” Scandinavian Journal of Management (13:3), pp.271-286.
4.Corsby, Lawrence A., Kenneth R. Evans and Deborah Cowles (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, Vol. 54, July, pp.68-81.
5.Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, Vol. 61, No.2, April, pp.35-51.
6.Dwyer, F. R., P. H. Schurr, and S., Oh (1987), "Developing Buyer-Seller Relationships", Journal of Marketing, Vol. 51, Apr., pp.11-27.
7.Feick, L.F. and, L.L. Price, (1987), ” The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing , Vol.51, Jan.,pp.83-97.
8.Ganesan, Shankar (1994), “Determinants of Long-Term Orientation in Buyer- Seller Relationships,” Journal of Marketing, Vol. 58, No. 2, April, pp.1-19.
9.Gefen, D.,“E-commerce: the role of familiarity and trust,” Omega (28), 2000, pp.725-737.
10.Greenberg, B. S., (1966). “Media Use and Believability: Some Multiple Correlates.” Journalism Quarterly, 43, pp.665-70, 732.
11.Hair,J.F.Jr.,Anderson,R.E.,Tatham,R.L.,and Black, W.C.(1998),Multivariate Data Analysis, 5th,Englewood Cliffs,NJ:Prentice-Hall.
12.Harvard Business Review. Breakthrough ideas for 2005. 2005/2.(pp. 1-28)
13.Hawes, John M., Kenneth E. Mast and John E. Swan (1989), “Trust Earning Perceptions of Sellers and Buyers,” Journal of Personal Selling & Sales Management, Vol. 9, Spring, 1-8
14.Herring, S. C., Scheidt, L. A., Bonus, S., & Wright, E. (2004), “Bridging the gap: A genre analysis of weBlogs.” In Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS), Los Alamitos: IEEE Press.
15.Hofstede (1980), “G. Motivation, leadership and organization: Do American theories apply abroad? ”, Organizational Dynamics, 9, 1, pp.42–63.
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17.Katherine J. Stewart (1999), “Transference as a means of building trust in World Wide Web sites,” Proceeding of the 20th international conference on Information Systems, pp.459-464.
18.Katherine J. Stewart and Yali Zhang (2003), ”Effects of hypertext links on trust transfer,” Proceedings of the 5th international conference on Electronic commerce, pp.235-239.
19.Kini, A., and Choobineh, J. (1998), “Trust in electronic commerce: definition and yheoretical considerations,” IEEE.
20.Kini, A.,and L. Choobineh (1998),“Trust in electronic commerce: definition and theoretical considerations,” IEEE.
21.Kumar, Nirmalya, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp (1995), “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research, Vol. 32, August, pp.348-356.
22.Lagace, Rosemary R. and Greg G. Marshall (1994), “Buyers’ Trust of Salespeople: Dose It Go Beyond the Dyad?” in Weilbaker and Ridnour (eds.), National Conference in Sales Management, pp.44-48.
23.Lagace, Rosemary R. and Jule B. Gassenheimer (1991), “An Exploratory Study of Trust and Suspicion toward Salespeople: Scale Validation and Replication,” American Marketing Association Proceedings, Winter, pp.121-127.
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25.McKnight, D. H., Cummings, L. L., and Chervany, N. L, “Initial Trust Formation in New Organizational Relationships,” Academy of Management Review, Vol. 23, No. 3, 1998, pp.473-490.
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27.Moorman, C., Gerald Zaltman and Rohit Deshpande (1992), “Relationships between Providers and Users of Market Research: The Dynamic of Trust within and between Organizations,” Journal of Marketing Research, Vol. 24, August, pp.314-328.
28.Ravi Kumar, Jasmine Novak, Prabhakar Raghavan, and Andrew Tomkins, (2004), “Structure and Evolution of Blogspace,” Communication of the ACM, Vol. 47, No. 12 Dec. pp.35-39.
29.Shapiro, D. L, & Sheppard, B. H. & Cherakin, L. (1992), “Business On a Handshake.” Negotiation Journal, Vol. 8, No. 4, pp.365-377.
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33.Thomas J. Johnson and Barbara K. Kaye (2004) .”Wag The Blog: How Reliance On Traditional Media and The Internet Influence Credibility Perceptions of WeBlog Among Blog Users,” Journalism & Mass Communication Quarterly, Vol. 81, No. 3,pp.622-642.
34.Zaichkowsky, J. L., (1985), “Measuring the Involvement Construct,” Journal of Consumer Research 12, Dec, pp.341-352.

三、網站
1.Bill Mitchell and Bob Steele (2005). Earn Your Own Trust, Roll Your Own Ethics, Transparency and Beyond. [On-line]. Available: http://www.poynter.org/content/resource_popup_view.asp?id=34211
2.Bonnie A. Nardi，Diane J. Schiano and Michelle Gumbrecht (2004). Blogging as Social Activity, or, Would You Let 900 Million People Read Your Diary? [On-line]. Available: http://home.comcast.net/~diane.schiano/CSCW04.Blog.pdf
3.Chris Taylor (2004). 10 Things We Learned About Blogs. [On-line]. Available: http://www.time.com/time/personoftheyear/2004/poymoments.html
4.Chris Taylor (2004). Person of the year 2004,10 Thing We Learned About Blogs. [On-line]. Available: http://www.time.com/time/personoftheyear/2004/poymoments.html
5.Dan Gillmor. (2002). The Whys and Hows of WeBlogs. [On-line]. Available: http://www.siliconvalley.com/mld/siliconvalley/business/columnists/dan_gillmor/ejournal/2529085.htm
6.Dave Winer. (2003). What makes a weBlog a weBlog? [On-line]. Available: http://Blogs.law.harvard.edu/whatMakesAWeBlogAWeBlog
7.Jim Kukral (2005). BlogKits Blog Survey Offers Bloggers Attitudes About Advertising & Blogs. [On-line]. Available: http://www.Blogkits.com/cgi-bin/artman/publish/article0019.shtml
8.Jorn barger (1999) WeBlog resources FAQ. [On-line]. Available: http://www.robotwisdom.com/weBlogs/
9.Kathy E. Gill (2004). How can we measure the influence of the Blogosphere? WWW2004 - New York, NY. [On-line]. Available: http://faculty.washington.edu/kegill/pub/www2004_keg_ppt.pdf
10.Lee Rainie (2005). The state of Blogging [On-line]. Available: http://www.pewinternet.org/pdfs/PIP_Blogging_data.pdf
11.Marketing Terms. Blog. [On-line]. Available: http://www.marketingterms.com/dictionary/Blog/
12.Natalie S. Glance, Matthew Hurst and Takashi Tomokiyo (2004). BlogPulse: Automated Trend Discovery for WeBlogs [On-line]. Available: http://www.Blogpulse.com/papers/www2004glance.pdf
13.Rebecca MacKinnon (2005). Blogging, Journalism & Credibility: Battleground and Common Ground. [On-line]. Available: http://cyber.law.harvard.edu:8080/webcred/wp-content/webcredfinalpdf_01.pdf
14.Tristam Bielecki (2004). Why Blogs Perform Better than Regular Websites in Google Rankings. [On-line]. Available: http://Blogopoly.Blogspot.com/archives/2004_01_01_Blogopoly_archive.html#107355775033153776