Basic Search / Detailed Display

Author: 蕭育錤
Yu-Chi Hsiao
Thesis Title: 威傑公司於工控領域面臨衝擊後在物聯網的下一步
WJ-Corp. next step in the Internet of Things after shock in Industrial control
Advisor: 欒斌
Pin Luarn
Committee: 陳正綱
Cheng-Kang Chen
葉穎蓉
Yeh, Ying-Jung
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2023
Graduation Academic Year: 111
Language: 中文
Pages: 47
Keywords (in Chinese): 供應商遴選策略聯盟物聯網工業控制商模推廣
Keywords (in other languages): supplier selection, strategic alliance, Internet of Things, industrial control, business model promotion
Reference times: Clicks: 265Downloads: 0
Share:
School Collection Retrieve National Library Collection Retrieve Error Report

2019年的10月在中華人民共和國爆發的嚴重特殊傳染性肺炎(COVID-19),並且在2020年迅速的擴散到全球,全球的金融開始受到影響。面臨疫情的衝擊下,各產業都面臨到營運的困難,不得不縮減人力來應變或是找尋新的獲利機會,故事中主角威傑公司在偶然機緣下遇到客戶提出的需求而獲得了轉型機會,而威傑公司如何在此次轉型機會中找出新的商業模型,並且周詳的考慮符合客戶可以接受的合理定價金額,並且尋找可以信賴的合作夥伴與供應商,讓此次開發新系統的過程確保APP的穩定與品質,透過這次的轉型機會讓威傑公司在此次疫情中不只能安然的度過危機,並且找尋出新的商務機會。本案例討論到企業在面臨衝擊時的應變,供應商遴選的決策考慮,透過策略聯盟來降低成本,並以服務價值來擬定定價策略,以及企業轉型的決策與監控APP的客戶群市場。


The severe special infectious pneumonia (COVID-19) broke out in the People's Republic of China in October 2019, and it spread rapidly to the world in 2020, and global finance began to be affected. Facing the impact of the epidemic, all industries are facing operational difficulties, and have to reduce manpower to respond or find new profit opportunities. In the story, the protagonist WJ Company met the needs of customers by chance and achieved transformation Opportunities, and how does WJ Company find out a new business model in this transformation opportunity, and carefully consider the reasonable pricing amount that is acceptable to customers, and find reliable partners and suppliers to develop the new system this time The process ensures the stability and quality of APP. Through this transformation opportunity, WJ Company can not only survive the crisis in this epidemic, but also find new business opportunities. This case discusses how the enterprise responds to shocks, the decision-making considerations for supplier selection, the reduction of costs through strategic alliances, and the formulation of pricing strategies based on service value, as well as the decision-making of enterprise transformation and monitoring of the APP customer base market.

摘要 I ABSTRACT II 致謝 IV 第壹章 個案本文 1 第一節 威傑公司背景介紹 2 第二節 工業控制的沿革與產業概況描述 8 第三節 新竹科學園區的發展歷程 9 第四節 威傑公司的興衰 10 1.做工的人,伺機而動,抓住機會 10 2.風暴來襲,威傑公司如何因應與自處 11 3.物聯網的APP監測系統的合作夥伴 11 4.物聯網開發過程的活動 12 5.選擇值得信賴的好夥伴一起打天下 13 6.經營團隊,錙銖必較 15 7.監控app的新商業模式,市場買單嗎? 18 第五節 總結 18 第貳章 教學指引 19 第一節 個案總覽 19 第二節 教學目標與適用課程 20 第三節 學員課前準備 21 第四節 學員問題探討 22 第五節 教學指引1-供應商遴選的決策考慮 22 第六節 教學指引2-透過策略聯盟來降低成本並以服務價值來擬定定價策略 26 第七節 教學指引3-監控APP新商模的推廣與問題克服 31 第八節 教學建議 34 第九節 板書規劃 34

第一節 中文文獻
1.物聯網形勢下的5G通信技術應用
高式龍/徐曉靜 ,2020
2. 全球化時代的供應鏈管理技巧:剷除風險、突破經營困境,打造最強永續競爭力!
石川和幸, 2021
3. 供應鏈設計與管理
何應欽 ,2013
4.基於顧客選擇行為的產品線定價策略與優化研究
齊微 ,2021
第二節 英文文獻
1.Confessions of the Pricing Man: How Price Affects Everything
Hermann Simon,2015

無法下載圖示 Full text public date 2028/06/28 (Intranet public)
Full text public date 2028/06/28 (Internet public)
Full text public date 2033/06/28 (National library)
QR CODE