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Author: 李立夫
Li-fu Lee
Thesis Title: 滑鼠產業的過去發展與現況以及未來之經營策略
Explore Past and Current Development of Mouse Industry for Future Business Strategies
Advisor: 欒斌
Pin Luarn
Committee: 吳宗成
Tzong-chen Wu
陳正綱
Cheng-kang Chen
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2012
Graduation Academic Year: 100
Language: 中文
Pages: 80
Keywords (in Chinese): 滑鼠滑鼠產業摩爾定律電腦周邊產品訪談
Keywords (in other languages): Mouse, Mouse Industry, Moore’s Law, Computer Peripherals, Interview
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  • 電腦周邊商品是資訊產品中重要的品項之一,其中滑鼠又屬於電 腦周邊商品中輸入裝置設備,是目前個人電腦周邊產品中最為普遍之 設備。隨著個人電腦之興盛,滑鼠產業在近三十年來蓬勃發展。然而, 相較個人電腦系統及其他周邊裝置,滑鼠產品的規格更新與科技演進 卻顯緩慢,甚至與科技界奉為鐵律之「摩爾定律」也有背道而馳之勢。 近年,市面上新穎資訊產品陸續問世,筆記型電腦、平板電腦、智慧 手機及眾多輸入裝置設備紛紛投入市場,使得個人電腦市場飽受衝 擊,進而導致需求下滑。
    本研究之目的,從滑鼠產品之定義、範疇,延伸至探討滑鼠產業 過往三十年來興盛之原因,並對當今該產業所遇之問題及威脅做研 究,設計訪談題綱,就特定問題,專訪滑鼠產業各界之精英,深入探 討滑鼠產業在未來被新興產品替代之可能性。並從營運上做策略鑽 研,針對產業上游之光學晶片等方案商,中游業界之滑鼠裝配暨製造 商,及下游電腦周邊及配件之品牌通路商,經分析後有所具體發現, 結論和建議。


    Computer peripherals are one of the important information products, and the mouse which belongs to the input device among them is the most common PC peripheral for consumers. With the rise of personal computers, the mouse industry keeps prosperous in the last three decades. Compared to the personal computer systems and relative peripheral devices, however, the specification updates and the technology development of the mouse products grow significantly slowly. Furthermore, it doesn’t seems like the mouse industry complies with the “Moore’s Law,” which is regarded as the iron law in technology area. In recent years, new 3C products such as notebooks, tablets, smart phones and input devices have been launched to the market, causing a great impact on the personal computer market and decreasing the demand.
    The purpose of this study is to understand the definition and the scope of mouse products, and further to explore the reasons why mouse industry prospers in past three decades as well as what problems and threats it encounters with at present time. Also, it designs specific topics for interviewing the elites of mouse industry so as to discuss the possibility of being replaced by emerging products in the future. In addition, after analyzing the operational strategies of the optical chips providers (upstream), the mouse manufacturers (midstream), and the computer peripherals distributors (downstream), this study will illustrate its findings, conclusion, and suggestion.

    第一章 緒論 ...................................................................................................1 第一節 研究背景 ..........................................................................................1 第二節 研究動機 ..........................................................................................2 第三節 研究目的 ..........................................................................................3 第二章 文獻探討 .............................................................................................5 第一節 滑鼠產業過去之發展 ..........................................................................5 1.1 摩爾定律........................................................................................5 1.2 滑鼠產業之形成 ..............................................................................6 1.3 歷年滑鼠產品之發展 ........................................................................7 第二節 滑鼠產業之現今狀況 .........................................................................17 2.1 多點觸控(Multi-touch) ...................................................................17 2.2 數位繪圖板(Graphics tablet、Digitizer) ...........................................19 2.3 手勢感應 (Gesture Sensing) ............................................................21 2.4 聲音辨識 (Voice Recognition) .........................................................22 2.5 眼球追蹤 (Eye-tracking)..................................................................23 2.6 人機介面 (Brain-computer Interfaces).............................................24 2.7 第六感驚人的潛力 ...........................................................................25 第三節 滑鼠的定義與範疇 ...........................................................................27 3.1 滑鼠的定義 ....................................................................................27 3.2 滑鼠的種類及連接方式 ....................................................................29 第四節 滑鼠類別解說 .................................................................................31 4.1 機械式滑鼠工作原理 ......................................................................31 4.2 光電式滑鼠工作原理 ......................................................................32 4.3 半光學式滑鼠工作原理 ...................................................................32 第五節 滑鼠之發展演進暨產業鏈 .................................................................33 5.1 滑鼠發展演進 ...............................................................................33 5.2 滑鼠產業鏈 ...................................................................................34 第六節 小結 ..............................................................................................36 第三章 研究方法.............................................................................................37 第一節 參與題綱擬定之專家簡歷 ..................................................................37 第二節 題綱擬定 ........................................................................................39 2.1 基本訪談者背景 .............................................................................39 2.2 進入訪談大綱 ................................................................................39 2.3 問題題綱圖示 .................................................................................41 第三節 受訪者簡歷: .....................................................................................41 第四節 訪談內容摘要: ..................................................................................43 4.1 滑鼠產業當前所遇見之問題 ...............................................................43 4.2 滑鼠產業所遇見之外在威脅 ...............................................................45 4.3 整合性問題及策略 ............................................................................50 4.4 滑鼠產業之未來發展及因應之道 .........................................................53 4.5 訪談內容摘錄 ..................................................................................57 第五節 小結 ................................................................................................58 第四章 研究結果與討論......................................................................................60 第一節 受訪者之地區別 .................................................................................60 第二節 受訪者之產業別 .................................................................................66 第三節 受訪者之職務別 .................................................................................69 第四節 小結 .................................................................................................71 第五章 結論與建議............................................................................................72 第一節 研究結論 ...........................................................................................72 1.1 受訪者背景分析 ................................................................................72 1.2 受訪者資料分析 ................................................................................73 第二節 研究建議 ...........................................................................................77 參考文獻...........................................................................................................79

    一、 中文部分
    1. Everett M. Rogers著(2006),唐錦超譯,創新的擴散。遠流出版事業股份有限公司。
    2. 大紀元電子報(2010年3月),未來電腦滑鼠鍵盤成歷史。
    取自: http://www.epochtw.com/10/3/19/134629.htm
    3. 林錫寬(2002),e科技雜誌,vol.41。
    4. 袁建中審校,姜禮輝整譯,Tarek Khalil著 (2005),科技管理。修訂版。台北:美商麥格羅希爾公司。
    5. 維基百科(Wikipedia, 2011)。
    取自:http://zh.wikipedia.org/wiki/%E6%BB%91%E9%BC%A0
    6. 中商博客(2011年2月),2010~2015年電腦滑鼠產業項目投資及行業競爭力發展研究報告。
    取自:http://blog.askci.com/html/2011/02/16/16052.html。
    7. 陳智信、楊智惠、黃耿祥(2011),「掌上明珠─滑鼠」。科學發展。

    二、 英文部分
    1. Gomory, R.E. and Schmidt, R.W. (1988), “Step-by-step innovation”, Across the Board, 25 (11), pp.
    52-60.
    2. Khalil, T. M. (1999). Management of Technology: Future Directions and Needs of the New Century,
    UM/NSF workshop report, University of Miami, Miami, FL.
    3. Porter, M. (1990), Competitive Advantage of Nations, N.Y.: Free Press.
    4. Schumpeter, J.(1934).The Theory of Economic Development. Cambride: Harvard University Press.
    (New York: Oxford University Press, 1961.) First published in German, 1912.
    5. Schumpeter, J.(1928), “The Instability of Capitalism,” Economic Journal, September, pp. 361-386.
    6. Wikipedia (2011).
    Accessed at http://en.wikipedia.org/wiki/Moore%27s_law
    7. Zeleny, M. (1986), “High Technology Management,” Human Systems Management, 6, pp. 109-120.

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