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研究生: 吳華冑
William - Chang Adarne
論文名稱: Global Corporate Management: A Review from Genghis Khan's Mongol Empire to 21st Century Enterprises
Global Corporate Management: A Review from Genghis Khan's Mongol Empire to 21st Century Enterprises
指導教授: 盧希鵬
Hsi-Peng Lu
口試委員: 紀佳芬
Chia-Fen Chi
欒斌
Pin Luarn
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2011
畢業學年度: 99
語文別: 英文
論文頁數: 41
中文關鍵詞: leadershiporganizational culturestrategycorporate lifecycle
外文關鍵詞: leadership, organizational culture, strategy, corporate lifecycle
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Under the fierce global competition and fast changing environment, business leaders must have own unique business concept that could sustain the growth of firm from a small medium enterprise in becoming a multinational corporation by outperforming competitors and managing the increasing uncertainties of globalization. Similar to ancient emperors shaping powerful empires, effective leadership, efficient strategies and appropriate culture are the key essentials to succeed. This research investigates whether the survival and growth of famous 21st–century multi-national corporations can be traced back into history of the success of Genghis Khan and the Mongol Empire. Using two global business corporations and one historical military empire, an analysis of the manner in which the firm's management responded to the threats of change and turbulence by developing leadership, strategies and culture. It illustrates the main actions a company must do in different stages of corporate lifecycle during the transition of growing into a truly global business empire.


Under the fierce global competition and fast changing environment, business leaders must have own unique business concept that could sustain the growth of firm from a small medium enterprise in becoming a multinational corporation by outperforming competitors and managing the increasing uncertainties of globalization. Similar to ancient emperors shaping powerful empires, effective leadership, efficient strategies and appropriate culture are the key essentials to succeed. This research investigates whether the survival and growth of famous 21st–century multi-national corporations can be traced back into history of the success of Genghis Khan and the Mongol Empire. Using two global business corporations and one historical military empire, an analysis of the manner in which the firm's management responded to the threats of change and turbulence by developing leadership, strategies and culture. It illustrates the main actions a company must do in different stages of corporate lifecycle during the transition of growing into a truly global business empire.

ABSTRACT i ACKNOWLEDGMENT ii LIST OF FIGURES iii CHAPTER 1: INTRODUCTION 2 CHAPTER 2: LITERATURE REVIEW 4 The New Business World 4 Key Factors of Survival and Growth 5 CHAPTER 3: METHODOLOGY and CASE OVERVIEW 7 Genghis Khan Mongol Empire's History 7 Terry Gou Foxconn's History 9 Lee Kun-Hee Samsung's History 10 Data Collection and Analysis 11 CHAPTER 4: RESULTS and ANALYSIS 13 Leadership 13 1. Radiate Charisma 14 2. Adapt to Changes 15 3. Embrace Challenges and Determined 16 4. Assign According to Abilities 17 5. Learning 24/7 19 6. Provide Training and Guidance for Successors 20 Strategy 22 1. Flexibility and Agileness 22 2. Speed and Mobility 23 3. Develop Core Competencies 25 4. Strategic Alliances 26 5. Merger and Acquisitions 28 Organizational Culture 29 1. High Risk Tolerance 29 2. Clear Goals and High Expectations 30 3. Convergence and Integration 30 4. Impartial Reward and Punishment System 31 Corporate Lifecycle 31 CHAPTER 5: LIMITATIONS and FUTURE RESEARCH 34 REFERENCES 35 Chinese: 35 English: 35 APPENDIX 39 Appendix 1: Leadership Summary 39 Appendix 2: Strategy Summary 40 Appendix 3: Organizational Culture Summary 41

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