自個人電腦普及以來，市場上提供數位閱讀的解決方案大量出現。因載具的售價大眾化，行動電話的使用也隨之普及化。接著行動上網的速度由2G提昇到了3G，使用者在離開室內，在移動的過程當中也能隨時取得在伺服器上的數位內容來閱讀。再接著智慧型平板電腦的出現，令使用者在閱讀載具的可視範圍加大，顯示豐富的圖型更符合使用者慣用的圖文並茂模式， 閱讀體驗獲得了顯著的改善。

科技的演進使行動上網的頻寬加大、智慧行動載具運算速度提昇、續航時間的延長、螢幕的尺吋變大，以及工業規格電子書格式的多媒體化。使得智慧行動載具用來取代傳統紙本書籍做為知識內容的載體的趨勢愈加顯著。

本研究目的在分析行動科技的進步，套用在創新模式中，帶來使用者對於數位閱讀行為的影響。進一步分析當前全球的出版業產業上的創新，在業務推廣方向的轉移狀況。希望籍由本研究，能探討出對使用者及產業有價值的進步原素，加速推動台灣文創產業提昇 。

Because personal computers are gradually becoming widespread devices, various e-book software and devices also rapidly grow in marketplace. Due to affordable prices, the ownership of mobile phones jumps. Additionally, the mobile communication system has evolved from 2G to 3G networks that provide faster download speeds. Users can access digital data from server, although they are outdoor or traveling. Moreover, tablet computers enable readers to view more published content. The colorful pictures displayed by tablets may come along with texts, which also provide a more comfortable reading mode that significantly improves users’ reading experience.
The evolution of technology increases mobile bandwidth, fastens the speeds of mobile devices, prolongs battery life, enlarges monitor, and transforms specified e-book format into multimedia. Consequently, it is a trend that smart mobile devices replace traditional paper publications to convey knowledge.
The purpose of the thesis is to analyze how the evolution of technology has been applied to modern devices that influence readers’ electronic reading experience. It further researches the revolution of global publishing industry and the transformation of marketing strategies. Analyzing the valuable factors for manufacturers to make progress, the thesis will contribute to the improvement and development of the cultural and creative industry in Taiwan

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