獨立書局的存在理由，在於理念的推廣，而不在於迎合大眾的口味。本個案描述由余國信先生所成立的洪雅書房，從早期以書店為主軸輔以每週講座的多元經營，逐漸深入並參與各種社會議題，持續探索創新的營運模式，最後決心投入文化資產保存的議題，至今發展洪雅書房成為一個為文化資產保存的前進基地。
透過創新與持續經營的思維，經過不斷的探索，洪雅書房與余國信先生，透過實體書店與講座，以及社群媒體，凝聚了志同道合的夥伴。一路從公有部門的文化資產保存，到民間私有的老屋保存，透過找到不同立場之間的共同價值，爭取的方式也從與公部門的抗爭對立，轉變成合作，再逐漸走入群眾之中。而文化資產的活化運用，刺激了當地的經濟，進一步讓當地政府與當地民眾看見經濟活化與文化保存能夠兼得的可能。而文化資產價值的認同，促使更多的公民參與，包括當地居民或是外來遊客，也使政府部門與民間組織能夠有合作的契機，翻轉大眾對老屋老物老文化的看法，並形成一個社會的共同認知，進而擴大社會影響力。
本研究以哈佛個案研究之方式進行，可用於討論獨立書局、商業模式、價值共創、左右開弓以及社會影響力等相關議題。透過個案了解獨立書局如何藉由多元經營的商業模式，以及透過價值共創的思維，發揮社會影響力，達到文化資產保存的目標。

The reason for the existence of independent bookstores lies in the promotion of ideas, not in cater to the tastes of the general public. This case study describes the Hongya bookstore, set up by Mr. Yu Kuo Hsin. From the early stage of the bookstore to the diversification of weekly lectures, it gradually deepened and participated in various social issues. It continued to explore innovative business models and finally decided to invest in preservation of cultural assets Issue, since the development of Hongya bookstore into a preservation of cultural assets forward base.
Through continuous running the business and exploring by innovation, Hongya bookstore and Mr. Yu Kuo Hsin gather like-minded partners through physical bookshops, speeches, and social media. All the way from the preservation of cultural assets in the public sector to the preservation of privately-owned old houses, by finding common values between different positions, the way of flight for preservation is also changed from against to cooperation with public sector and then gradually into the masses. The activation and utilization of cultural heritage have stimulated the development of the local economy and further enabled the local governments and local people to see the possibility of economic by cultural protection. Recognition of the value of cultural heritage Encouraging more public participation, including local residents or tourists, can also allow government departments and non-governmental organizations to cooperate with each other so that the public's perception of the old culture of the old house becomes the common understanding of the older society and further expansion social influence.
This study, conducted in a Harvard case study, can be used to discuss issues related to independent bookstores, business models, value co-creation, ambidexterity and social impact. To learn how Independent Bookstore aims to preserve cultural assets by exerting its social influence through a diversified business model and thinking through value creation.

一、中文參考文獻
1.王詠紳（2011），嘉義市北門地區歷史性建築群保存再利用之研究，南華大學建築與景觀系環境藝術碩士班論文。
2.吳惠斐（2012），書店作為一個文化/社會行動的基地：嘉義市洪雅書房/文化協會的行動與限制，國立中正大學傳播學系電訊傳播碩士班碩士論文。
3.羅惠瓊、李麗日（2015） ，獨立書店的生存策略與經營特色，國立台中教育大學校校內出版品：區域與社會發展研究。
4.林宛婷（2015），台灣獨立書店作為文化公共領域實踐場域：傳統書院精神的當代轉型，國立台灣藝術大學藝術管理與文化政策研究所碩士論文。

二、英文參考文獻
1.Osterwalder, A. (2010), Business Models Generation

三、網站部分
1.二通‧六七二咖啡/喫茶室藝文空間‧嘉義 (https://blog.pepe.tw/8600)
2.二通 672 (http://w3.chiayi.gov.tw/oldhouse/case-more.php?id=7)
3.從手榴彈到BB彈，洪雅尋找社運新可能
(http://www.taiwangoodlife.org/story/20100901/2514)
4.獨立書店－嘉義》洪雅書房 老闆魅力擋不住
(http://www.chinatimes.com/newspapers/20170201000289-260107)
5.閱讀書店之必要：在臺灣，這樣的店不能倒！從獨立書店看見在地文化(https://buzzorange.com/vidaorange/2015/08/18/read-bookstore-necessary/)
6.嘉義稅務出張所保留事件 (http://nrch.culture.tw/twpedia.aspx?id=4897)
7.連鎖書店走衰英美獨立書店再現開店潮
(http://blog.udn.com/jason080/5125004)
8.郝明義：獨立書店必須不獨立(三) https://news.readmoo.com/2014/05/02/no-independent-bookstore-should-be-independent-3/
9.嘉義市社區營造網
(http://www.cabcy.gov.tw/chiayi_web/previous_content.aspx?previous_id=28)
10.走畫30家書店 徐佳伶插畫展
(http://www.chinatimes.com/newspapers/20150703000595-260102)
11.價值共創策略思維的五步驟
(http://teamwork0035.blogspot.tw/2017/05/blog-post_31.html)
12.Balancing Innovation Via Organizational Ambidexterity
(http://www.innovationmanagement.se/2013/05/29/balancing-innovation-via-organizational-ambidexterity/)
13.社會影響理論
(http://wiki.mbalib.com/zh-tw/%E7%A4%BE%E4%BC%9A%E5%BD%B1%E5%93%8D%E7%90%86%E8%AE%BA)