本文主要目的在探討影響高爾夫球場滿意度的服務品質要素，目前大部分有關滿意度問題大多採用一維品質特性，只要充份提供服務品質特性便可產生較高的滿意度，反之亦然。然而滿足消費者個別需求並不代表滿意度會大幅度的提升，因此本研究再運用Matzler and Hinterhuber品質改善指標計算所增加滿意度及減少不滿意度。
本研究得到以下之結論：
一、欲探討的42個要素中，有7項要素被歸為魅力要素，15項要素被歸為一維要素，3項要素被歸為無差異要素，17項要素歸為當然要素，因此大部分的要素都具有二維屬性。
二、品質改善指標類別分成：第一群：增加滿意度指標低，減少不滿意度指標高，第二群：增加滿意度指標非常低，減少不滿意度指標非常高，第三群：增加滿意度指標高，減少不滿意度指標非常高，第四群：增加滿意度指標普通，減少不滿意度指標高，第五群：增加滿意度指標高，減少不滿意度指標非常低。

The purpose of this study was to examine the relationship between the service quality of Golf Course and customer satisfaction. Questionnaire survey was used in this research. So far customer satisfaction was mostly seen as a one-dimensional measurement the higher the perceived product quality, the higher the satisfaction of customer and vice versa. However meeting individual customer’s product requirements to a great extent does not necessarily guarantee a high level of customer satisfaction. We also used Matzler and Hinterhuber’s quality improvement index to calculate the extent of satisfaction and dissatisfaction.
The conclusions of this research can be summarized as follows：
(1)42 items concerning Design are discussed of which 7 items are classified as attractive quality, 15 items are classified as one-dimensional quality, 3 items are indifferent quality, 17 items are classified as must-be quality and none of the items are classified as reverse quality.
(2) Quality Improvement Index can be classified 5 clusters. Cluster 1: slightly increase satisfaction and highly decrease dissatisfaction. Cluster2: weakly increase satisfaction and strongly decrease dissatisfaction. Cluster 3: highly increase satisfaction and strongly decrease dissatisfaction. Cluster 4: slightly increase satisfaction and highly decrease dissatisfaction. Cluster 5: highly increase satisfaction and weakly decrease.

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