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研究生: 楊婷雅
TING- YA YANG
論文名稱: 影響中小企業轉換雲端ERP系統意願之探討
Discussion on the Willingness of Small and Medium Sized Enterprises to Convert Cloud ERP System
指導教授: 盧希鵬
Hsi-Peng Lu
鄒仁淳
Jen-Chuen Tzou
口試委員: 盧希鵬
Hsi-Peng Lu
鄒仁淳
Jen-Chuen Tzou
黃世禎
Sun-Jen Huang
羅天一
Tain-Yi Luor
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 51
中文關鍵詞: SaaS雲端運算雲端ERP科技接受度理性行為知覺風險
外文關鍵詞: Perceive Risk
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  • 雲端ERP帶給企業的優勢已超越傳統ERP的限制,但ERP對企業而言,不只是企業資源計畫工具而已,已成為各核心業務的結締組織,在評估轉換ERP時考量層面更為複雜。
    本研究整合了科技接受度、理性行為理論和感知風險,調查中小企業從傳統ERP轉換雲端ERP意願的因素探討。本研究探討問題有三,(1)轉換前置因素為何?(2)當轉換成本較低效益較高是否會影響其轉換的意願?(3)商業夥伴的意見是否影響其轉換意願?研究對象為已使用ERP系統的企業管理者,共回收252份問卷。本研究以結構方程式模型進行假說驗證。結果顯示雲端ERP的可用性、認知風險、主觀因素對轉換意願有顯著的正向影響,而學習成本則是負向影響。本研究結果提供雲端ERP系統商對系統功能的實質建議及企業轉換雲端ERP的評估面向。


    The advantages brought by cloud ERP to enterprises have gone beyond the limi-tations of traditional ERP. For enterprises, cloud ERP is not only an enterprise re-source planning tool, but also a connective organization of core businesses. Therefore, it is more complex to consider when evaluating and converting ERP.
    This study integrates technology acceptance, rational behavior theory, and per-ceived risk to investigate the factors of switching intention from traditional ERP to cloud ERP in small and medium-sized enterprises. This study explores three ques-tions. (1) What are the antecedents of conversion? (2) Will it affect their willingness to switch when switching costs are lower or benefits are higher? (3) Will the opinions of business partners affect their willingness to switch? The subjects of the study are business managers who have used the ERP system. A total of 252 questionnaires were collected. In this study, the structural equation model is used to verify the hypothesis. The results showed that the availability of cloud ERP, perceived risks, and subjective factors had a significant positive impact on switching intention, while the learning cost had a negative impact. The results of this study provide cloud ERP system vendors with substantial suggestions on system functions and evaluation aspects for enterpris-es to transform cloud ERP.

    目 錄 摘 要 II ABSTRACT III 誌 謝 IV 目 錄 V 圖目錄 VII 表目錄 VIII 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機及目的 3 1.3 研究流程 8 第二章 文獻探討 11 2.1 雲端運算(Cloud Computing) 11 2.1.1 雲端運算五種特徵 12 2.1.2 雲端運算三種服務模式 13 2.1.3 雲端運算四種部署方式 14 2.2 科技接受模型(Technology Acceptance Model,TAM) 15 2.3 理性行為理論(Theory of Reasoned Action,TRA) 16 2.4 感知風險(Perceived Risk) 17 2.5 成本效益觀點 20 第三章 研究設計與方法 23 3.1 研究模型 23 3.2 研究假說 24 3.3 研究設計 25 3.3.1 研究的抽樣對象 25 3.3.2 問卷設計 25 第四章 研究分析與結果 27 4.1 無回應偏差 29 4.2 信度與效度分析 29 第五章 結論 35 5.1 討論與意涵 35 5.2 研究限制與未來建議 38 參考文獻 39

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