雲端服務在最近幾年的話題性十足，但是這個領域的相關研究卻是相當有限。 本研究是以軟體供應商的角度，從雲端服務潛在市場需求、雲端服務商業模式及提高雲端服務獲利能力等三個面向進行進行雲端服務可獲利商業模式的研究與探討。

本研究發現雲端服務的潛在目標客戶應為受雇員工人數在200人以下的批發及零售業；適合潛在目標客戶的雲端服務商業模式應為採用軟體即服務 (SaaS) 商業模式的應用軟體雲端服務及資訊安全雲端服務；結合產業公會提供該產業的雲端服務、整合產業的商業流程及引進商業保險的加值服務等解決對策，應可提高雲端服務商業模式的獲利能力。

Cloud service is the most popular topic in these few years but lack of research. This research is base on the software provider's point of view to discover profitable business model on cloud services through market analysis, business model research and TOC thinking processes.

This research discovered the possible target customers in cloud services could be the company less than two hundred employees of wholesale and retail business in service domain. The suitable business model for cloud services are the application and security services adopted the SaaS business model. The solutions included cooperating with industry association to provide the cloud services, integrating business process in domains and providing additional insurance options could be improve the profits on cloud services.

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