2015年9月，窄頻物聯網 (NB-IoT) 技術是第三代夥伴共同合作計畫組織所定義的國際通信標準，在所有電信營運商和設備製造商齊心推動和廣泛的參與下，只花了短短9個月就克服各種技術設計的挑戰和許多艱難方案的篩選與融合，最後終於在2016年6月完成NB-IoT的核心標準，其優點和特性適用於低速率業務在蜂窩型網路連接的通信技術，也是授權頻譜的低功耗廣域覆蓋網路應用市場主要發展的技術。
本研究步驟係先利用NB-IoT晶片產業於政治、經濟、社會、科技等四項因素來分析外在環境的趨勢，再以現有供應商之間的競爭關係、潛在新進者的威脅、替代品產品的威脅、買方的議價力量、以及供應商的議價力量彼此相互影響的因素，來取得產品發展上相對有利的條件。其次，運用強弱危機綜合分析來找出企業面臨外部機會及威脅和本身內部優勢及劣勢。再將產品生命週期和波士頓矩陣等產業分析理論模型用來檢視個案公司現有以及未來的NB-IoT晶片產品規劃，並搭配研究競爭對手相關產品佈局，來找出NB-IoT晶片產業的未來趨勢與脈絡，最後綜合所有的產業分析專業工具來制定出個案公司未來三年的產品研發策略藍圖。使得企業能夠在競爭激烈的市場中找到技術趨勢及發展方向，並逐步的投入相關的研發技術和調整產品佈局，實現企業永續發展的美好未來。

In September 2015, the Narrowband Internet of Things (NB-IoT) technology is an international communication standard defined by the organization of 3rd Generation Partnership Project (3GPP) group . All of the telecom operators and telecom equipment manufacturers promoted policy and extensive participation with NB-IoT technology. It only took 9 months to overcome the challenges of various technical designs and to integrate many difficult options. Finally, the core standard of NB-IoT was completed in June 2016. Its advantages and characteristics were suitable for the communication technology of low-rate services in the cellular network. It is also a technology developed in the mainstream application market of the licensed spectrum LPWAN (Low Power Wide Area Network).
Firstly, in this research we analyzed the external environment trend of NB-IoT chip industry based on the political, economic, social, technological factors. Then, we used the factors of competitive relationship between existing suppliers, the threat of potential new entrants, the threat of alternative products, the bargaining power of the buyer, and the bargaining power of the supplier and considered the interaction relationship of these factors in order to obtain relatively favorable conditions for product development. Secondly , we used the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to find out the opportunities and threats of external side；strengths and weaknesses of internal side. Then, using the industrial analysis theoretical models such as the product life cycle and the Boston Matrix to review the case company NB-IoT chip product for current and future plans. To study the related product line of competitors and find out the future trends of the NB-IoT chip industry. Finally, all the professional tools for industry analysis are synthesized to develop product strategy in the next three years for the case company. This study enables enterprises to find technological trends and development directions in a highly competitive market, to gradually invest in related technology research and adjust product development, and to realize a bright future for the sustainable development.

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