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研究生: 汪重安
Chung-An Wang
論文名稱: 窮則變,變則通-失敗越快,成功越近
Improvise, Adapt, Overcome - The Lean Entrepreneur
指導教授: 紀佳芬
Chia-Fen Chi
口試委員: 紀佳芬
Chia-Fen Chi
林希偉
Shi-Woei Lin
張琬喻
Woan-Yuh Jang
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 33
中文關鍵詞: 商業生態系統精實創業創業家精神
外文關鍵詞: business ecosystem, lean startup, entrepreneurship
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  • 第一次世界大戰德國陸軍元帥,赫爾穆特.馮毛奇說「戰場上很難按照計劃進行。」因此,海軍陸戰隊員必須學習如何在高度混亂的環境中做出快速決策。他們被訓練如同創新型自由思想家一般,能夠在緊急且充滿不確定性情況下,做出合理的決策。

    在瞬息萬變的市場中,管理決策通常變得更加頻繁與複雜,並且造成的結果更加嚴重。管理人員必須能夠快速做出明智的決策,以確保業務平穩與持續的發展。

    在企業發展的初期,他們通常必須處理不足的資源並做出戰略決策。選擇的難題。一個典型的艱難決定是是否要在中美貿易戰和新型冠狀病毒的影響下收購蘇州光學膜片廠。實際上,這家光學膜片廠的規模比個案公司更為巨大。

    創始人決定收購,但財務長認為太冒險。最終這項收購被證明是明智且有利可圖的。
    本論文希望透過商業生態系統、精實創業以及創業家精神,來分析個案公司創辦人的心態。這是運氣還是智慧?通過此案例研究,本論文探討小公司如何實現有效的成長。

    關鍵字:商業生態系統、精實創業、創業家精神


    In fast changing markets, management decisions generally become more frequent, more complicated, and have more serious consequence. Managers must be capable of making sensible decisions quickly in order to keep the business running smoothly and moving forward.

    In the early stages of business development, they often have to deal with insufficient resources and make strategic decisions. A typical tough decision was about whether to acquire Suzhou optical film factory under the impact of the US-China trade war and new coronavirus. This optical film factory is actually bigger in scale than the current company.

    The founder decided to acquire but the chief financial officer thought it was too risky. Eventually, the acquisition turned out to be a wise and profitable one.

    The thesis aimed to analyze the mindset of the founder president base on business ecosystem, lean startup and entrepreneurship. Was it luck or wisdom? Through this case study, the current thesis explore how small companies can grow perfectly.

    Keywords: business ecosystem, lean startup, entrepreneurship.

    摘要 I ABSTRACT II 誌謝 III 目錄 IV 表索引目錄 VI 圖索引目錄 VII 壹、 個案本文 1 一、 個案背景 1 二、 錢非萬能,沒錢萬萬不能 4 三、 山不轉路轉,另闢蹊徑 5 四、 危機轉機,一線之間 6 五、 光學膜片產業概況 7 六、 堅守專業,據理力爭 10 七、 堅定信念,勇於嘗試 11 八、 歪打正著,富兒子窮爸爸 12 九、 直轉急下,雪上加霜 13 十、 喜出望外,左右為難 14 貳、 個案討論 16 一、 個案總覽 16 二、 教學目的與適用課程 17 三、 學生課前問題思考 19 四、 個案背景 19 五、 個案分析 20 課程目標一:商業生態系統之探討 21 課程目標二:精實創業之探討 24 課程目標三:創業家精神之探討 26 六、 課程結論 30 參、 參考文獻 31 一、 中文參考文獻 31 二、 英文參考文獻 32

    一、中文參考文獻
    1. 張玉利、李乾文,2006。公司創業導向與組織績效:基於探索能力與開發能力的中介效應研究。創業管理研究2006年12月第一卷第一期,p.133-153。
    2. 經濟部中小企業處、資誠聯合會計師事務所、財團法人台灣經濟研究院,2019。2019台灣新創生態圈大調查,取自:
    https://www.pwc.tw/zh/publications/topic-report/2019-taiwan-startup-ecosystem-survey.html
    3. 經濟部中小企業處,2017。創業免驚政府相挺,取自:
    https://www.moeasmea.gov.tw/article-tw-2302-152
    4. 曾俊洲,2019。全球TFT-LCD面板零組件業產值變化趨勢,台灣經濟研究院網站,取自:
    https://www.tier.org.tw/achievements/pec3010.aspx?GUID=7d799b06-023e-4172-abaf-5e84de046f1c
    5. Steve Blank,吳佩玲譯,2013。精實創業改變全世界,Harvard Business Review 2013/5/1,取自:
    https://www.hbrtaiwan.com/article_content_AR0002324.html

    二、英文參考文獻
    1. Becherer, R.C. and Maurer, J.G., 1997. The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-Led Firms: ET&P. Entrepreneurship Theory and Practice, 22(1): 47-58.
    2. Covin, J.G. and Slevin, D.P., 1989. Strategic Management of Small Firms in Hostile and Benign Environments. Strategic Management Journal, 10(1), 75-87.
    3. Cooper, R.G., 1979. The Dimensions of Industrial New Product Success and Failure. Journal of Marketing, 43(3): 93-103.
    4. Cantillon, R., 1734. Essai sur la nature du commerce en general (Essay on the Nature of General Commerce). Henry Higgs, Trans (Eds.). London: Macmillan.
    5. CB Insights, 2019. The Top 20 Reasons Startups Fail, the Nov 6 2019 Issue, retrieved from
    https://www.cbinsights.com/research/startup-failure-reasons-top/
    6. Dess, G.G., Lumpkin, T.G. and Covin, G.J., 1997. Entrepreneurial Strategy Making and Firm Performance: Tests of Contingency and configurational Models. Strategic Management Journal, 18(9): 677.
    7. Druck, P., 1985. Entrepreneurship and Innovation: Practice and Principles. Harper Business, New York.
    8. Display Daily, DSCC’s Latest Display Capacity Forecast Shows China’s Share Surging Even Higher, LCD Capacity Declines for the First Time and OLED Capacity Growing Rapidly. 2020 Issue, retrieved from
    https://www.displaydaily.com/article/press-releases/dscc-s-latest-display-capacity-forecast-shows-china-s-share-surging-even-higher-lcd-capacity-declines-for-the-first-time-and-oled-capacity-growing-rapidly
    9. Ireland, R.D., Hitt, M.A., Camp, S.M. and Sexton, D.L., 2001. Integrating Entrepreneurship Actions and Strategic Management Actions to Create Firm Wealth. Academy of Management Executive.
    10. Integrative Innovation, Dual Innovation Ecosystem Strategy: Broker vs. Orchestrator. August 3, 2018 Issue, retrieved from
    https://integrative-innovation.net/?p=2067
    11. Lumpkin, G.T. and Dess , G.G., 1996. Clarifying The Entrepreneurial Orientation Construct and Linking It to Performance. Academy of Management Review, 21(1): 135-172.
    12. Miller D, and Friesen P.H., 1982.Innovation in Conservative and Entrepreneurial Firms: Two Models of Strategic Momentum, Strategic Management Journal, 3(1): 1-25
    13. Miller, D., 1983. The Correlates of Entrepreneurship in Three Types of Firms. Institute for Operations Research and The Management Sciences, 29(7): 770-791.
    14. Morris, M.H. and Jones, F.F., 1999. Entrepreneurship in Established Organizations: The Case of The Public Sector: Entrepreneurial Theory and Practice, 24(1): 71-91.
    15. Maidique, M.A. and Patch ,P., 1982. Corporate Strategy and Technological Policy, in Readings in the Management of Innovation, 273-285.
    16. McCarthy, B. and Leavy, B., 1998. The Entrepreneur, Risk-Perception and Change Over Time: A Typology Approach. Irish Business and Administrative Research, 19/20: 126-140.
    17. MIT Sloan Management Review, How Business Ecosystems Rise (and Often Fall). Nov 6 2019 Issue, retrieved from
    https://sloanreview.mit.edu/article/how-business-ecosystems-rise-and-often-fall/
    18. MIT Sloan Management Review, Building the Right Ecosystem for Innovation. May 15, 2018 Issue, retrieved from
    https://sloanreview.mit.edu/article/building-the-right-ecosystem-for-innovation/
    19. Penrose, E. T., 1959. The Theory of the Growth of the Firm, New York, Wiley.
    20. Stevenson et al, 1989. New Business Ventures and the Entrepreneur, Second Edition Homewood, IL: Richard D. Irwin.

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