隨著資訊科技與智慧產品的不斷演進，智慧型穿戴式裝置已經成為現代人生活中的一部分。高科技及電子產品業者每年推陳出新各式各樣的智慧型穿戴式裝置，隨著生活品質提升及運動風氣的盛行，市面上越來越多結合運動數據及特殊功能的智慧穿戴裝置，本研究探討產品為智慧鞋，並採用計畫行為理論了解一般社會大眾對智慧鞋之態度與購買意圖。本研究以線上問卷進行調查，試圖了解受訪者對智慧鞋的看法，透過計劃行為理論分析，利用「生理訊號」、「附加價值」、「社群意識」當作外生變數設計出問卷，研究這三項變數與態度、主觀規範及知覺行為控制的關係。

研究結果顯示，生理訊號能顯著正向影響知覺行為控制。附加價值與態度有顯著正向關係。社群意識顯著正向影響主觀規範及知覺行為控制。最後，行為意圖與態度、主觀規範及知覺行為控制有顯著的正向關係。

With the evolution of information technology and smart products, smart wearable devices have become a part of modern life. Every year, high-tech and electronic products manufacturers introduce a variety of smart wearable devices. With the improvement of quality of life and the prevalence of sports, more and more smart wearable devices combining sports data and special functions have been launched into market. We used the Theory of Planned Behavior to understand the public's attitude towards and purchase intentions. This study was conducted by online questionnaire, trying to understand the respondents' perceptions of smart shoes. Through the analysis, we used three variables, which are physiological signals, added value, and sense of community, to set up questionnaires, and then explored the relationship between TPB model.

The results show that physiological signals will significantly influence perceived behavioral control. There is a significantly positive relationship between added value and attitude. Sense of community will positively affects subjective norms and perceived behavioral control. In the end, behavior intention is significantly positively associated with attitude, subjective norm, and perceived behavioral control.

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