本研究旨在根據當前形勢和發展趨勢，提出臺灣有線電視產業競爭戰略的建議。通過文獻綜述和定性方法，從影響行業競爭的因素出發，對有線電視行業的市場環境，行業結構和市場競爭進行了分析和評價。來探討臺灣有線電視企業家所面臨的市場競爭態勢 - 替代產品（OTT）。因此，本研究總結了有線電視的商業運作策略，並提出了一些可行的建議。這項研究的結果表明，如果有線電視企業家想要從競爭中取勝，應該根據自己的特點和優勢發展自己的專業化，創造市場分工，個別發揮優勢，提供新服務，開拓新市場。
有線電視產業面臨影音OTT(Video Over The Top)服務衝擊，包含有線電視廣告下滑以及訂閱用戶的剪線行為。站在頻道業者的角度，一方面威脅以有線電視廣告為主要收入的獲利模式，另一方面有機會將影音內容拓展至全球市場，因此擬定影音OTT經營方向成為頻道業者在影音媒體產業中的轉機。本研究透過文獻回顧分析台灣業者現階段之相關策略。

This study aims to propose a strategy for the competition of Taiwan's cable TV industry based on the current situation and development trends. Through the literature review and qualitative methods, from the factors affecting the industry competition, the market environment, industry structure and market competition of the cable TV industry were analyzed and evaluated. To explore the market competition situation faced by Taiwanese cable TV entrepreneurs - alternative products (OTT). Therefore, this study summarizes the commercial operation strategy of cable TV and puts forward some feasible suggestions. The results of this study show that if cable TV entrepreneurs want to win from the competition, they should develop their own specialization according to their own characteristics and advantages, create market division of labor, give play to individual advantages, provide new services, and open up new markets.
With proliferation of video OTT, cable TV industry is confronting substantial impact, including continuously recession in cable TV advertisement, which accounts for channel operators’ major income. As a result, appropriate business strategies in video OTT market shed light to critical opportunity for channel operators in Taiwan.

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