本文管理個案：創富夢工場—教育培訓業的個案，屬於一個很特別的個案，在2008 年以前，不僅僅是在台灣，包括整個亞太地區，都尚沒有這樣的產業個案。本個案論文的主角為作者也是這個產業當初的締造者之一。
本個案論文探討兩岸教育培訓業的發展歷程，另一方面期待透過實際案例可以導引讀者或有志於類似產業的人士經營這個產業，並突破困境或瓶頸。
創富夢工場的前身—創富公司，早在 1996 年已經西進內地，連同轉型後的創富教育機構加起來至今已經超過 25 年，為何直到 2008 年才有所突破？這一路走來，創富夢工場及其周邊機構，一次又一次打造該產業的創新模式，後來也都被其他教育培訓業所複製，成為這個產業的標準作業流程。
本文藉由創富夢工場的實際發展案例，帶領學習者可以橫跨 25 年歷史，從最初創富公司時代為何無法做出成績？2008 年如何轉型創立新的藍海？而當公司站穩利基如何擴展版圖？當碰到眾家競爭以及營運瓶頸如何第二次轉型？包括後續如何走向國際化？如何建立如今被列為眾家培訓機構模仿的作業流程？甚至最終改變了華人地區的學習風氣，這中間每一道關卡，都可以提供企業經營管理者做思考及決策練習。
本論文包含個案內容、教師手冊及板書參部分，期望提供將來有志於從事教育培訓行業，知識經濟相關產業的從業人員及教學使用，能夠因此培養危機管理以及轉型決策思維，透過個案得到啟發，學習如何重新整合資源，另類思考，再創新局。

The management case presented in this article is about Dream Factory, an educational training industry. This is a very special case, as before 2008, not only in Taiwan, but throughout the Asia-Pacific region, there was no such industry case. The protagonist of this case study is the author, who was one of the creators of this industry at the beginning.
This case study explores the development of the education and training industry on both sides of the Taiwan Strait, while also hoping that through practical examples, readers or those interested in similar industries can be guided in managing and breaking through difficulties or bottlenecks.
Dream Factory's predecessor, Creation Company, had already entered mainland China as early as 1996. Together with the transformed Creation Education Institution, they have been in operation for more than 25 years. However, why did they not make a breakthrough until 2008? Throughout this journey, Dream Factory and its surrounding institutions have repeatedly created innovative models for the industry, which have been replicated by other education and training industries and have become the standard operating procedures for the industry.
Through the practical development case of Dream Factory, this article leads learners to cross 25 years of history, from why Creation Company was unable to achieve results in the beginning, how they transformed and established a new blue ocean in 2008, how they expanded their territory when the company was stable, how they transformed again when faced with competition and operational bottlenecks, including how they went international and established the operating procedures that are now imitated by many training institutions. They ultimately changed the learning culture in the Chinese-speaking region. Each of these checkpoints can provide business management with thinking and decision-making exercises.
This article includes case content, teacher manuals, and board book references, with the aim of providing future practitioners and teaching materials for those interested in the education and training industry and related knowledge economy industries. It is hoped that through this, crisis management and transformation decision-making thinking can be cultivated, and inspiration can be gained on how to integrate resources, think outside the box, and create new opportunities.

一、網路部分
TTQS電子專刊（2016）。如何做好教育訓練與發展工作。取自：https://ttqs.wda.gov.tw/EDocs/2016010/知識講堂1.html
天下雜誌群數位平台（2013）。創業論壇-新創業精神。取自：https://topic.cw.com.tw/2013_innovative/article-list.aspx
哈佛商業評論（2013）。影響力-情境規劃案例。取自：https://www.hbrtaiwan.com/article/12352/living-in-the-futures
前瞻產業研究院—經濟學人（2022）。中國教育培訓行業發展現狀及市場規模分析。取自：https://www.qianzhan.com/analyst/detail/220/211230-33081360.html
產業信息網—智研觀點（2021）。中國教育培訓行業發展環境（PEST）分析。取自：https://www.chyxx.com/industry/202111/986703.html
創富教育顧問有限公司（2017）。創富夢工場-對創富夢工場的基本認識。取自：https://www.worldmaster.com.tw
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大嶋祥譽。麥肯錫思考模型活用法（李友君譯）。大是文化（原著出版年：2021年）
Peter G Northouse。領導才能：理論與實務（吳昆壽譯）。華騰文化。（原著出版年：2014年）
姚威、韓旭、儲昭衛（2014）。TRIZ的創新理論與實戰精要。崧燁文化。
陳芬（2014）。社會經濟統計學中國。華中科技大學出版社。
鈴木博毅。創業家超圖解：從卡內基到比爾蓋茲，從迪士尼、賈伯斯到馬斯克，一眼看懂地表最強企業家的致勝思維！（張嘉芬譯）。野人出版社。（原著出版年：2022年）
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Prof. Dr. Oliver Gassmann, Dr. Karolin Frankenberger, Michaela Csik。航向成功企業的55種商業模式：是什麼？為什麼？誰在用？何時用？如何用？（劉慧玉譯）。橡實文化（原著出版年：2017年）
彼得‧杜拉克。創新與創業精神（蕭富峰、李田樹譯）。臉譜出版社 （原著出版年：2002）
三、英文文獻
Denis Lawton（2006）. Social Class Language and Education. Routledge & K. Paul,
Garfield, C. （1986）, Peak Performers: The New Heroes of American Business. New York: Avon Books.
Hamilton, Roger James（2012）, Fast Forward your Business - 8 Paths to HyperGrowth. Kindle Edition. Entrepreneurs Institute 1st Edition
Hamilton, Roger James（2014）, The Millionaire Master Plan: Your Personalized Path to Financial Success. Business Plus; Edition Unstated
Joseph Alois（1980）The Theory of Economic Development. Routledge; New edition
Joseph Alois （2008）, Capitalism, Socialism, and Democracy. Harper Perennial Modern Classics
Joseph Alois（2013）, Entrepreneurship, Style and Vision Backhaus. Springer
Miles, R. E., and Snow, G. C.（1987）, Organizational Strategy, Structure, and Process. N.Y.: McGraw-Hill.
Alexander, Pigneur Alan, Clark Tim, Osterwalder Yves,Smith（2017）Business Model Set. John Wiley & Sons Inc