隨著網路科技的發達，人們將網路做為主要的訊息搜尋工具，而充足的網站
內容訊息是網路使用者評價網站的重要因素之一。企業組織架設公司網站不只用
來傳遞公司相關資訊，也可以做為招募人才的工具，於是，當網路使用者兼具求
職者的身份時，就可以藉由使用公司網站來獲取資訊。因此，本研究以公司網站
內容與設計做為出發點，進行第一份調查，也就是探討公司網站內容所表現出來
的組織特色以及網站設計吸引因素。除此之外，本研究也進行第二份調查，以網
路使用者的觀點，探討公司網站內容訊息、網頁訊息互動以及網站使用性三者間
的關係。
在研究方法上，本研究運用內容分析法來探討公司網站內容以及網站設計吸
引因素，至於公司網站內容訊息、網頁訊息互動以及網站使用性的關係探討，則
是採用問卷調查，一共發出288 份問卷，有效問卷為250 份，有效回收率為87%。
問卷調查結果經敘述統計、信度分析、驗證性因素分析、結構方程模式進行統計
探討。
研究結果發現，企業組織會在公司網站內容裡，運用文字敘述來表達自身公
司的組織特色，至於在網站設計吸引因素中，被使用的最高比例是明顯商標表示
以及動感網頁的呈現。其次，公司網站內容訊息對於網站使用性具有顯著影響，
而網頁訊息互動對於公司網站內容訊息以及網站使用性則是具有中介效果。
最後，依據研究結果與結論，對於網站使用者、企業組織以及在未來研究上
提出參考與建議。

As Internet technology advances, Internet was the main information search tool.When internet users evaluate websites, sufficient websites information content is one of the important factors. It is not only used to deliver companies information but also used as a recruiting tool by making commerce websites. When internet users are the applicant, they can obtain information by commerce websites.
Therefore, the research conducts the first study by investigating company's
website content and design. It is that organization features are shown by website content and attract factors of the websites design.In addition, the research conducts the second study by the points of the internet users. It investigated the relationships among website content information, website information interaction and website usability.
The research utilized content analysis to explore the company’s web site content information and the attractive factors of the web site. As to the relationship of web site information, website information interaction and web site usability, it was surveyed by questionnaire approach with a sample of 288 online questionnaire and paper questionnaires. The valid return was 250, and the valid return rate was 87%. In this study, the statistical techniques included descriptive analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling approach to exam the relationships and effects among the variables.
The major findings of this study revealed that the company’s web site content information has a significant impact on web site usability and the web site information interaction play a role as mediator between website information and website usability. Second, there were company’s organizational characteristics in the company’s web site content. As the attractive factors of the web site design, the highest ratio was trademark
and dynamic web page.
According to the results, we proposed several suggestions for web site users,companies organizations, and future researches.

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