本研究在瞭解網路親子社群參與者的資訊分享行為、社群環境知覺和資訊分享內容，以及不同背景網路親子社群參與者在資訊分享行為、社群環境知覺和資訊分享內容的差異情形。此外，亦探討社群環境知覺對資訊分享行為的影響。
本研究以媽媽寶寶、寶貝家庭親子網、奇蜜親子網之女性參與者為研究對象，透過網路問卷的方式進行資料收集，有效樣本共計296份。分析方法包括敘述統計、單因子變異數分析、皮爾森積差相關和多元迴歸。研究結果摘述如下：
（1）參與者的資訊分享行為偏少。社群環境知覺良好。親子互動為參與者最常分享的資訊。
（2）年齡是影響資訊分享行為、互惠知覺和信任知覺的重要因素。
（3）低社經地位參與者在網路親子社群中獲得許多情感和資訊性支持。
（4）參與者的互惠和信任感受越強時，資訊分享、資訊給予和資訊獲取的行為表現會越頻繁。
（5）資訊性互惠、工具性互惠和能力信任有助於提升資訊分享行為和資訊給予行為，然而，善意信任和正直信任會減低資訊給予行為的表現。除此之外，參與者的資訊獲取行為表現主要源自對他人能力之信任。
（6）年齡越輕的參與者越需要子女教養和親子互動資訊。而低社經地位家庭極需子女教養、親子互動、教育與學習和家庭經營資訊。
網路親子社群是實施親職教育之可行途徑，對於弱勢社經地位家庭尤其重要。為促進社群的資訊分享活動，社群經營者可在資訊、物質與服務上多予投入經營。

The purposes of this study are to investigate the information sharing behavior, community environment perception and information sharing content in virtural parenting communities, and exam the differences in information sharing behavior, community environment perception and information sharing content among different demographic background participants. In addition, we investigate whether community environment perception affects information sharing behavior. The study creates a final data set of 296 female participants in Mombaby Club, BabyHome and Kimy community websites via on-line questionnaire. Descriptive statistic, One-Way ANOVA, Pearson’s product-moment correlation and multiple regression are adopted in this study.
The results of the quantitative analysis are reported as follows:
(1) The frequency of information sharing behavior tends to low. The community environment perception is good. The information of parent-child interaction is shared most frequently.
(2) Age is the critical factor to affect information sharing behavior.
(3) Low socialeconomic status participants acquire a lot of emotion and information support in virtural parenting communities.
(4) Participants with higher reciprocity and trust perception behave more information sharing behavior, information giving behavior and information getting behavior.
(5) Informational reciprocity, tangible reciprocity and ability trust enhance information sharing behavior and information giving behavior, but benevolence trust and integrity trust reduce information giving behavior. Moreover, ability trust is the important factor to determine whether the participants behave information getting behavior.
(6) Younger participants care about child-rearing and parent-child interaction information. In addition, low socialeconomic status participants need information of child-rearing, parent-child interaction, education and learning and family management.
Virtural parenting community is the way to conduct parenting education. The participant of low socialeconomic status benefits greatly by this way. In order to promote information sharing activity, the conductor of community could make more effort on information, things and service.

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