電腦和相關資訊產品在企業中扮演著十分重要的角色，已與企業的運作習習相關，而資訊產品供應商所提供的顧問服務更可進一步協助企業如何去購買最適合的資訊設備、並且作整體規劃與產品導入。企業採購資訊產品的決策過程會考慮的因素很多，且採購行為也牽涉相當多的層面。 除了透過經銷商展示品及型錄外，企業採購決策者可藉由資訊產品供應商的業務代表和技術顧問所提供的售前服務，進一步瞭解新產品該如何正確採購、規劃、以及未來採購後應該如何導入運作，才能符合企業需求。藉由探討顧客對產品供應商所提供的售前服務品質、知覺產品品質、知覺價格等相關資訊，來瞭解顧客對產品供應商品牌態度，以及更進一步瞭解日後購買意願。
個案公司屬於資訊科技公司，本研究以個案公司既有的企業級顧客為調查對象，採隨機抽樣方式調查IT資訊部門主管或資深的資訊系統負責人，其職務有負責或參與資訊產品採購決策權者來進行問卷調查。本研究共發放100 份問卷，回收83份。本研究利用AMOS線性關係結構模式來驗証研究結果為：售前服務品質、知覺產品品質、品牌態度對購買意願皆存在顯著正向的關係。而知覺價格對品牌態度、購買意願並沒有顯著正向的關係。

The computer and associated information products in the enterprise play a very important role in the operation of enterprise. The computer and information product suppliers offer a wide range of consulting services to assist enterprises to buy the most suitable information equipments and for the overall planning and deployment. The decision-making process of enterprise procurement for information products need consider many factors, and purchase behavior also involves number of levels. In order to meet business needs, except exhibits through dealers and catalogue, the enterprise purchasing decision makers receive information from business representatives and technical consultants of product suppliers. Technical consultants provide pre-sales services to help enterprise customers learn more about new products and how to do right procurement, planning, as well as future deployment. By exploring the computer product and information suppliers’ pre-sale services, product perceptual quality and price perception, and to learn about enterprise customers’ brand attitudes and their future purchase intention.
The case company belongs to the computer and information product company. The survey objects are enterprise-class customers. By random sampling of IT departments heads and senior administrators of information systems who are responsible for or involve in information products purchasing decision. This study released 100 questionnaires, then recycling 85 copies. This study draws AMOS linear relationship between the structures of the schema to validate the results of the study are: pre-sale services quality, product perceptual quality and price perception affect brand attitude, brand attitude affects future purchase intention. Pre-sales services quality, product perceptual quality, price perception, brand attitude to purchase intention are there positive relationships.

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