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Author: 李德龍
Te-long Lee
Thesis Title: 台灣半導體通路業轉型之供應鏈變動研究
The Research of the Supply Chain Transformation for Semiconductor Distributor in Taiwan
Advisor: 陳正綱
Cheng-Kang Chen
Committee: 吳宗成
Tsung-Cheng Wu
洪政煌
Cheng-Huang Hung
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2010
Graduation Academic Year: 98
Language: 中文
Pages: 60
Keywords (in Chinese): 半導體通路商供應鏈管理電子科技
Keywords (in other languages): Semiconductor distributors, Supply Chain Management, Electron Technology
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  •   以現今半導體市場的蓬勃發展中,半導體通路商已居於相當重要的角色,從以前單純代理商買進賣出賺取中間利潤的角色到現在全方位的幫助原廠在客戶端的業務拓展、技術延伸、財務融資及供貨源的控制等,而成為半導體供應鏈中重要的一環。
      然而經過市場眾多競爭者加入及提供客戶更多的競爭服務下,雖然提高了營收,但也導致通路商自身成本增加,利潤下滑而產生了財務周轉,人才流動率高,經營越來越不易的問題,也就形成近年來半導體通路商併購,大者恆大的現象越來越明顯。
      在半導體通路業漸漸成為電子科技的傳統產業時,越來越多通路企業走向以技術加值服務提供客戶能夠在半導體導入客戶產品早期作為參考設計而縮短產品研發時程,提早量產佔據市場。就在提供技術加值的同時,通路商也思考著可以從單純的貿易買賣業安全且有效的研發自有成品、半成品產品,增加業務項目範圍的轉型成製造商或方案商方式的趨勢;而在這樣的轉型契機下,供應鏈當然是不容忽略的一環,原供應鏈的管理必須也要因應轉型的變化而形成的新供應鏈管理。
      本研究以長期代理日本知名品牌半導體商的尚立公司為例,分析個案公司從目前單純電子通路商轉換成兼具電子產品系統商,公司轉型的策略思考、轉型的契機、供應鏈的變化及優劣勢分析等並提出相關建議,以期能幫助個案公司在供應鏈管理上的進步,所可產生的效率提升、成本降低而獲利增加。


    Semiconductor distributors play vital roles in these developed semiconductor in-dustrial markets recently. In the past, semiconductor distributors are only being the mid-dle men to buy things from producers; furthermore, sell them and earn a little from their customers. But now, the middle men alter their jobs to assist the factories to ex-tend their work. Semiconductor distributors, the middle men, will probably help the customers to organize their components and so on nowadays. “Semiconductor Sup-ply chain” has already expanded their scope of business, including stretching the skills, financing the bills, controlling the products et cetera.
    There are lots of brand new competitors entering into the semiconductor markets. These competitors inspire others to work harder for surviving in this tough situation. Because of working harder, the semiconductor company could earn more, but also in-crease the cost. Therefore, the profit decreases and let the company have a financial problem. Thus, some of employees don’t want to stay in this company anymore and it also brings out the tough maintaining situation. That’s the reason why there are so many mergers between semiconductor companies. The large companies would turn out to be-come bigger.
    Nowadays, semiconductor distributors are going to become traditional electron technology, which means they aren’t as popular as before. Lots of semiconductor dis-tributors decide to provide their customers more services, such as assisting the custom-ers for designing and so on. For example, assisting the customers for design-ing could shorten time for designing by their selves; besides, the customers could also let the products enter into the market earlier. For these reasons, semiconductor distribu-tors decide to alter their jobs from only business into design and combine the compo-nents. It will be a trend that semiconductor distributors change their business styles. In this new generation, supply chain management must be also adjusting to new semicon-ductor distributors styles, which means supply chain might change as well.
    The research takes Sunnic Technology & Merchandise Company for example. In this research, we’ll introduce this company from the normal semiconductor distributors alter into the new styles for adjusting this new generation. We’ll have suggestions for this company about their strength and weakness of supply chain management changes and the opportunities for changing styles. We hope this report will assist this case com-pany to improve their supply chain management and higher this effectiveness. Moreover, we hope this case company will find the way in this report for earning more and de-creasing their cost in the future.

    摘要 ABSTRACT 誌謝 圖目錄 表目錄 第一章 緒論 第一節 研究動力 第二節 研究目的 第三節 研究方法 第四節 研究流程 第二章 文獻探討 第一節 經營策略相關文獻 第二節 轉型契機之探討 第三節 供應鏈概念 第四節 文獻探討對本研究之涵意 第三章 台灣電子零件通路供應鏈分析 第一節 產業特性 第二節 供應鏈發展分析 第三節 轉型策略制定 第四章 個案公司分析 第一節 公司簡介 第二節 上下游關係 第三節 內部供應鏈變化 第四節 優劣分析結論 第五章 個案公司轉型後之供應鏈策略制定 第一節 價值鏈策略之調整 第二節 作業調整策略 第三節 系統配合策略 第六章 結論 第一節 研究結論 第二節 研究建議 參考文獻

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