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研究生: 黃靖琁
Jing-Syuan Huang
論文名稱: 打造供應鏈復原力– 以G公司換倉管理歷程為例
Resilience Capability Enhancement for Supply Chain – A Case Study
指導教授: 王孔政
Kung-Jeng Wang
口試委員: 歐陽超
Chao Ou-Yang
林希偉
Shi-Woei Lin
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 55
中文關鍵詞: 電競產品企業策略供應鏈管理倉儲管理
外文關鍵詞: Gaming products, Business strategy, Supply chain management, Warehouse management
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  • 供應鏈管理攸關企業競爭力,如何從危機事件中迅速復原,至關重要。 本
    論文以哈佛個案形式撰寫,討論之個案公 司是一家立足於臺灣,行銷全世界的電
    競產品企業,在一次偶然的機會中,由於位於荷蘭的第三方物流片面解約,造成
    個案公司在面對歐洲市場的需求上捉襟見肘,迫使個案中的經理人得做出進一步
    的決策。本研究藉由個案公司面臨換倉的情境與疫情時代下的市場需求,除對電
    子與通訊產業的因應有初步的了解外,在個案情境內還涉及了總體環境、企業策
    略、供應鏈管理、供應鏈恢復力與倉儲管理等議題。由個案故事深入淺出的了解,
    再由教學角度的逐一剖析,帶領讀者了解個案公司的經營問題,集思廣益,產生
    出更好的方案,並共同為個案公司在後疫情時代下的供應鏈管理 提出建言。


    Company G is a company based in Taiwan and marketing e-sports products all over the world. In an accidental opportunity, the third-party logistics in the Netherlands unilaterally terminated the contract, which caused G company to be stretched to meet the needs of the European market. Force Irene, the manager of Global logistics in the case, to make further decisions. In this study, based on the situation of company G facing swap positions and the market demand in the epidemic era, in addition to a preliminary understanding of the response of the electronics and communication industries, the overall environment, corporate strategy, supply chain management, Supply chain resilience and warehousing management and other issues, the first chapter is a case story to explain in simple terms, and the second chapter is an analysis of one by one from a teaching perspective, leading readers to understand the business problems of G company, use their brains together, brainstorming better solutions, and Work together to make plans for company G's supply chain management in the post-epidemic era and then move forward.

    摘要 I Abstract II 目錄 IV 表目錄 VI 圖目錄 VII 第一章 個案本文 1 壹、 緣起 1 貳、 新冠疫情下的供應鏈秩序 3 參、 電子與通訊產業概況 7 肆、 G公司簡介 10 伍、 G公司換倉歷程 13 第一階段: 存亡之秋 13 第二階段: 換倉,柳暗 14 第三階段: 換倉曙光-花明 18 第四階段: 下一步?暗潮洶湧 19 第二章 教學指引 25 壹、 個案總覽 25 貳、 教學目標與適用課程 27 參、 學生課前討論問題 28 肆、 個案分析 29 伍、 課程結論 49 陸、 教學建議 50 柒、 板書規劃 52 參考文獻 53 中文部份 53 英文部分 53

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