研究生: |
王宣翰 Hsuan-Han Wang |
---|---|
論文名稱: |
探討影響上班族使用智慧型手機電子郵件的因素 Exploring the Factors influencing Full-Time Workers’ Smart Phone Email Usage |
指導教授: |
葉穎蓉
Ying-Jung Yeh |
口試委員: |
吳宗祐
Tsung-yu Wu 郭建志 Chien-chih Kuo |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2013 |
畢業學年度: | 101 |
語文別: | 中文 |
論文頁數: | 54 |
中文關鍵詞: | 智慧型手機 、行動式電子郵件 、感知實用性 、感知易用性 |
外文關鍵詞: | Smart phone, mobile email, perceived usefulness, perceived ease of use |
相關次數: | 點閱:334 下載:9 |
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本研究欲探討哪些因素會影響上班族使用智慧型手機電子郵件的使用,主要的研究步驟有兩項:(一) 採用半結構式訪談法,了解一般上班族使用智慧型手機,以及智慧型手機的行動電子郵件(Mobile email)功能的使用習慣以及使用的感受;(二) 依訪談結果內容設計量化問卷,進行問卷調查及分析,了解這些使用習慣及感受等因素與行動電子郵件(Mobile email) 使用頻率的關聯性。
本研究之研究樣本為有使用智慧型手機的全職上班族,共計有效問卷349份,主要研究結果發現:螢幕色彩清晰度與感知實用性、感知易用性正相關;若同事主管客戶期望能立即回信,則使用者對於一天回覆次數正相關;若使用者基於禮貌而偏好用電腦回覆正式信件,則會較少使用智慧型手機電子郵件處理事情。
本研究期望助於管理者了解員工對於智慧型手機使用習慣與感受,會對其使用手機電子郵件的頻率有何影響,進一步訂出適合公司文化及職務需求的智慧型手機通訊政策,並提升工作溝通的品質。
This study exploring the factors which influencing the full-time worker’s smart
phone email usage, there are two steps of this research : 1. Exploring the full time
worker’s feeling and ways of using the smart phone mobile email by semi-structured
interview. 2. Design a questionnaire and collect the samples, and analyze the data to
find out the relationships between the feeling of mobile email usage and the frequency
of the mobile email usage.
The sample of this study focus on the full-time workers who use smart phone ,
collected 349 valid samples , there are some key findings as following :the clearness
of the smart phone’s screen is positive to both of the perceived usefulness and
perceived ease of use ; if the boss and clients expected users for quick response of the
email , then it will increase the frequency of mobile email reply in a day ; if the users
prefer replying the email by desktop due to some etiquette reason , then it will
decrease the frequency of the mobile email usage .
For managerial implication , this research helps manager to find out the way to
build a policy of smart phone email usage and improve the efficiency of the teamwork
communication .
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