筆記型電腦發展至今超過二十年，隨著科技演進，筆記型電腦在效能與功能各方面都一直不斷提升；然市面上所見的筆記型電腦似乎差異不大，除了隨中央處理器速度提升而加快程式執行速度的差別，以及針對不同尺吋的液晶面板而設計大小、重量不同的外觀之外，並沒有出現突破性的設計變更足以讓使用者更容易上手使用。而台灣各代工廠為了能取得國際品牌大客戶的訂單，更是把研發重心放在降低成本上，以滿足競爭激烈的筆記型電腦市場需求；雖然，部分廠商有針對客戶需求而設計外觀差異化的高單價筆記型電腦，然一般筆記型電腦仍多屬大同小異。
本研究探討是否有方法可以找出某些消費族群對於筆記型電腦的潛在需求，並足以作為實際筆記型電腦的設計考量；設計著重在不增加過多成本的情況下提升一般筆記型電腦的設計，使之滿足消費者需求。本研究以觀察及訪談為研究方法，探討如何利用觀察法去找出受試者是否有一樣的動作習慣和需求；另外進一步以訪談法去找出受訪者主觀上的認知需求並加以分析研究是否能用於筆記型電腦的設計上。

The notebook development up to now had been over 20 years. Evolving along with science and technology, the notebook all has been continuously promoting in the effect and the function. However the notebook seems have no great difference in the market; in addition to promote with the CPU speed and speed program performance speed of difference, and aim at a different meter the LCD front-panel of the inch and design the outside of the different appearance of the size, weight, there have no too much design alteration which appears breakthrough to be good enough to let an user to more easily start an usage. And due to Taiwan OEM companies want to get big order from international brand company, every OEM company focused on reducing the cost to fulfill serious price competition on NB market. Although some OEM companies create high outlook variation for high price market; however most NBs have no significant difference.
Therefore, this research is try to find the way to discover the NB design’s potential demand from a consumer group, and use these demands for really NB design concepts. The point for design concept is to focus on fulfilling their demand without additional cost. The methods of this research are involving observation and interview, viewing whether test-receivers have the same movements or not, interviewing them for their subjective cognitions, and then analyze whether these demands are useful for designing a real NB.

中文文獻
1.高敬文（民85）質化研究方法論 台北: 師大書苑
2.徐國宗（民88）質性研究概論 台北: 巨流圖書公司
3.黃俊英（民85）行銷研究 －管理與技術－，台北：華泰書局出版
4.劉仲冬（民85）質性研究 台北: 巨流圖書公司
5.黃意舒（民87）兒童行為觀察法與應用 台北：心理出版社有限公司
6.林惠雅（民79）兒童行為觀察法 台北：心理出版社有限公司
7.王昭正，朱瑞淵（民88）參與觀察法 台北：弘智文化事業有限公司
8.吳芝儀、李奉儒譯，Michael Quinn Patton（民84）質的評鑑與研究 台北：桂冠圖書公司

英文文獻
1.Ulrich T. Karl, Eppinger D. Steven, 2000, Product Design and Development. McGraw-Hill/Irwin, 2 edition.
2.Wright, H, F. (1960). Observational child study. In P. H. Mussen (Ed.), Hand book of research methods in child development. New York : Wiley
3.Zikmund, William G.（1994）, Business Research Methods, 4th Ed., Fort Worth: Dryden Press.

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1.IDC國際數據資訊網站 http://www.idc.com.tw/about/about.htm
2.台灣證券交易所公開資訊觀測站網站 http://newmops.tse.com.tw/