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Author: 彭宇鳴
YU-MING PENG
Thesis Title: 撼訊科技—搭上虛擬貨幣快速起伏的雲霄飛車
The case of TUL: Face the fast ups and downs of virtual currency
Advisor: 欒斌
Pin Luarn
Committee: 欒斌
Pin Luarn
陳正綱
Cheng-Kang Chen
林鴻文
Hong-Wen Lin
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2019
Graduation Academic Year: 107
Language: 中文
Pages: 48
Keywords (in Chinese): 虛擬貨幣挖礦組織敏捷性資源基礎動態競爭能力共創價值
Keywords (in other languages): Virtual currency, Mining, Organizational agility, Resource-based, Dynamic competitiveness, Co-create value
Reference times: Clicks: 395Downloads: 15
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  •   本個案著重於描述撼訊科技於2015年末乙太坊智能合約興起,2017年乙太幣大漲而致挖礦顯示卡需求及價格迅速攀升。
      惟個案公司早在2013年比特幣崛起時,經歷挖礦顯示卡需求大增,隨後因其第一個半減期屆而2014年暴跌,嚴重侵蝕個案公司的獲利。
      在面臨虛擬貨幣大起大落而致顯示卡產品生命週期短暫的情況,撼訊科技要如何透過組織敏捷性,及善用該公司擅長的異質運算及培養其他動態競爭能力,來面對此次的挑戰!


      This case focuses on the rising of the smart contract of Ethereum at the end of 2015. In 2017, cause the price of Ethereum rose rapidly, the demand for mining graphics cards and its prices rose rapidly simultaneously.
      However, the case company TUL experienced a large increase in demand for mining graphics cards as early as the rise of Bitcoin in 2013, and then plunged in 2014 due to its first half-down period, which seriously eroded the profitability of the case company.
      In the face of the ups and downs of virtual currency and the short life cycle of graphics card products, how can TUL meet this challenge by organizing agility and making good expert of the company's special heterogeneous computing and cultivating other dynamic competitiveness!

    序場 II 中文摘要 III Abstract IV 誌謝 V 目錄 VI 圖目錄 VII 表目錄 VIII 壹、個案本文 1 一、個案公司與產業概況描述 1 二、乙太幣的崛起 3 三、對乙太幣還有信仰嗎? 5 四、瞬息萬變的挖礦商機 6 五、決策的十字路口 7 六、正面迎戰,快速因應 9 七、積極應對,全力維穩 10 八、聰明割捨,異業結盟 10 九、撼訊科技的下一步 11 十、資源基礎,核心能力 13 十一、動態競爭能力,機會辨識,重塑今日,創新未來 13 十二、價值共創 15 貳、個案討論 17 一、個案總覽 17 二、教學目標與適用課程 17 三、學生課前討論問題 19 四、個案背景 19 五、個案分析 19 六、2017年虛擬貨幣的市場概況 20 七、虛擬貨幣挖礦礦機的主要組成元件 21 八、乙太坊的運作模式及挖礦奬勵制度,與比特幣的差異 22 九、挖礦收益計算方法 22 十、教學建議 28 十一、板書 31 文獻參考 34 附錄 35 附錄一、撼訊科技財務分析表 35 附錄二、撼訊科技每股盈餘與季收盤價比較圖 36 附錄三、乙太幣價格波動圖 36 附錄四、ETH推出以來的挖礦難度 37 附錄五、乙太幣冰河期的到來 37

    ・中文文獻:
    大塚雄介(正正,譯者),2018。非知不可!區塊鏈與虛擬貨幣的經濟大革新:日本最大虛擬貨幣交易所營運長帶你從五大面瞭解區塊鏈、搞懂虛擬貨幣投資,遠流出版。

    莉塔・岡瑟・麥奎斯 (Rita Gunther McGrath)(洪慧芳, 譯者),2014。瞬時競爭策略-快經濟時代的新常態 (The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business),天下雜誌。

    撼訊科技公司,取自http://www.tul.com.tw/tw/

    龔鳴,2017。寫給未來社會的新帳本─區塊鏈:人類的新型貨幣、終極信任機器與分散治理革命,大寫出版。

    ・英文文獻:
    Dierickx, Ingemar and Karel Cool (1989), “Assets Stock Accumulation and Sustainability of Competitive Advantage,” Management Science, 35 (12), 1504-1511.

    Kelly, Dawn and Terry L. Amburgey (1991), “Organizational Inertia and Momentum: A Dynamic Model of Strategic Change,” The Academy of Management Journal, 34 (3), 591-612.

    Long, Carl and Mary Vickers-Koch (1995), “Using Core Capabilities to Create Competitive Advantage,” Organizational Dynamics, 24 (1), 7-22.

    Stalk, George., Philip Evans, and Lawrence E. Shulman (1992), “Competing on Capabilities: The New Rules of Corporate Strategy,” Harvard Business Review, 70 (2), 57-69.

    Teece, David J., Gary Pisano, and Amy Shuen (1997), “Dynamic Capabilities and Strategic Management,” Strategic Management Journal, 18 (7), 509-533.

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