Basic Search / Detailed Display

Author: 張瑩崟
Ying-yin Chang
Thesis Title: 快樂科技於智慧型手機的電池設計應用實證
The Empirical Study of Happiness Technology for Battery Design of Smart Phone
Advisor: 盧希鵬
Hsi-Peng Lu
Tain-Yi Luor
Committee: 欒斌
Luarn Pin
Degree: 碩士
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2012
Graduation Academic Year: 100
Language: 中文
Pages: 77
Keywords (in Chinese): 快樂科技快樂四感智慧型手機人與電池的互動電池設計忠誠度
Keywords (in other languages): Happiness Technology, Four Senses of Happiness, Smart Phone, Human Battery Interaction, Battery Design, Loyalty
Reference times: Clicks: 280Downloads: 50
School Collection Retrieve National Library Collection Retrieve Error Report
  • 摘要
    懷念蘋果 前執行長賈伯斯帶給現代科技的二十一世紀設計新思維,行動裝置企業的發展與推出的速度,尤其能夠掌握使用者的人性科技,更能緊密連結著科技企業的興衰。過去曾執牛耳的行動裝置大廠的諾基亞的名言「科技始終來自於人性」猶言在耳,但一旦人性設計目標偏頗,這樣的世界第一的大廠也可能會被淹沒在科技時代的歷史洪流中。

    Steve Jobs, the legend of Apple, enlightened the modern technology with the breakthrough design concepts, and impressed the world with the rocket speed in the mobile industry development. He demonstrated the world how the vicissitudes of technology industry was closely driven by how well the consumer’s human nature being taken care. ‘Technology comes from human nature’, the famous saying from Nokia, remains fresh to the public, while the used-to-be king of mobile industry may turn to be history any time soon, when they diverted too far from the human nature focused design.
    In this article, we investigate the users’ perception toward the battery design in smart phone. Based on the concepts of ‘Four Senses of Happiness’ promoted by Prof. His-Peng Lu, we conduct a survey and investigate the user’s perception towards the battery designs of the world top 3 smart phone brands, Samsung, Apple and HTC.
    This research demonstrates the successful application of ‘Four Senses of Happiness’ into the smart phone battery design; the linkage between the happiness and the design factors is revealed. We discovered the happiness technology design concept could shift the users’ loyalty dramatically; in addition, the battery replaceable/embedded options, as well as the mobile phone types, also illustrated the different levels of impacts on the customer happiness and loyalty levels.
    In the application, with the view into the end users’ happiness experience, this research suggests that the human-battery based operation system design and backup batteries development should make up the gaps between the smart phone power consumptions demand and the available battery capacity. We hope the batteries could be utilized to the maximum in their limited life span, hence the Four Senses of Happiness of the end users could be secured and boosted, followed by their loyalty.

    目錄 摘要 II ABSTRACT III 誌謝 IV 圖目錄 VII 表目錄 VIII 第一章、 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究對象與範圍 3 1.4 研究流程與問題 4 第二章、 文獻探討與模型架構 6 2.1 科技接受模式(TECHNOLOGY ACCEPTANCE MODEL) 6 2.2 快樂四感, 快樂與忠誠度 6 2.3 智慧型手機的市場趨勢觀察 12 2.4 人與電池的互動關係 (HUMAN BATTERY INTERACTION) 18 2.5 快樂科技的設計 19 第三章、 研究方法 25 3.1 研究流程 25 3.2 研究樣本 26 3.3 問卷設計 27 3.4 問卷收集 28 3.5 敘述統計結果 29 3.6 問卷之信度與效度 35 第四章、 研究分析與結果 38 4.1 敘述分析 38 4.2 相關係數 38 4.3 實證假設檢定 41 4.4 單因子變異數分析 44 第五章、 研究結論與未來發展 48 5.1 研究發現與結論 48 5.2 研究貢獻與未來研究方向 49 5.3 研究限制 51 第六章、 參考文獻 52 附錄一 56 附錄二 58 中文問卷 58 英文問卷 63 日文問卷 68

    1. 吳俊賢. 盧希鵬 (2011). 快樂科技的設計與行銷-以智慧型手機iPhone與Android為例. 碩士, 台灣科技大學資訊管理研究所
    2. 洪蘭 譯.(2009, 16 Dec).真實的快樂(二版)-Authentic Happiness原作者:Martin E. P. Seligma, 遠流
    3. 盧希鵬. (2010). 從管理學看快樂. 經理人, 65, 24-25.
    4. 盧希鵬. (2011a, 18 May). 快樂管院周記/快樂經濟學,經濟日報.
    5. 盧希鵬. (2011b, 5 Jan.). 滿意度與忠誠度:談「不得不策略」. 經理人.
    6. 盧希鵬. (2012, 28 Mar.). 大排長龍更快樂:談快樂經濟學的50課, 天下雜誌
    1. Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived Usefulness, Ease of Use, and Usage of Information. MIS Quarterly, 16(2), 227.
    2. A. Rahmati, L. Zhong, Human–battery interaction on mobile phones, in: Proc. Int. Pervasive and Mobile Computing 5 (2009) 465–47
    3. A. Rahmati, A.C. Qian, L. Zhong, Understanding human–battery interaction on mobile phones, in: Proc. Int. Conf. Human Computer Interaction with Mobile Devices & Services, MobileHCI, 2007.
    4. Arrhenius, G. (2005). Superiority in Value. In T. Ronnow-Rasmussen & M. Zimmerman (Eds.), Recent Work on Intrinsic Value (Vol. 17, pp. 291-304): Springer Netherlands.
    5. Camfield, L., Choudhury, K., & Devine, J. (2009). Well-being, Happiness and Why Relationships Matter: Evidence from Bangladesh. Journal of Happiness Studies, 10(1), 71-91. doi: 10.1007/s10902-007-9062-5
    6. Chang, Y. F., Chen, C. S., & Zhou, H. (2009). Smart phone for mobile commerce. Computer Standards & Interfaces, 31(4), 740-747. doi: 10.1016/j.csi.2008.09.016
    7. Charlie Miller, Jake Honoroff, & Mason, J. (2007). Security evaluation of Apple's iPhone.
    8. Chaudhuri, A., & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
    9. Davis, F. D., A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results, Doctoral Dissertation, 1985, MIT Sloan School of Management, Cambridge, MA.
    10. Davis, F. D. (1989). Perceived Usefulness, Perceiv ed Ease Of Use, And User Accep. MIS Quarterly, 13(3), 319.
    11. Davis, F.D., Bagozzi, R.P., Warshaw, P.R.,(1992). “Extrinsic and intrinsic motivation to use computers in the workplace, ” Journal of Applied Social Psychology, Vol. 22 Issue 14, pp.1111-1132, Jul.
    12. Demir, M., & Weitekamp, L. (2007). I am so Happy `cause Today I found my Friend: Friendship and Personality as Predictors of Happiness. Journal of Happiness Studies, 8(2), 213-213. doi: 10.1007/s10902-006-9034-1
    13. Fisher, Richard. (2009a). Case study 1 Search for happiness. [Article]. New Scientist, 203(2722), 32-36.
    14. Fisher, Richard. (2009b). How smartphones are transforming our lives. [Article]. New Scientist, 203(2722), 32-36.
    15. Glatzer, W. (2000). Happiness: Classic Theory in the Light of Current Research. Journal of Happiness Studies, 1(4), 501-511.
    16. Hyun-Hwa, L., Ann Marie, F., & Jihyun, K. (2006). The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses. International Journal of Retail & Distribution Management, 34(8), 621.
    17. Igbaria, M., Iivari, J., & Maragahh, H. (1995). Why do individuals use computer technology? A Finnish case study. Information & Management, 29(5), 227.
    18. Kevin Wang (2012). Chinese Smart Phone Market in 2012. HIS Focus Forum, iSuppli, China Research, May-16
    19. Jiyeon, K., & Sandra, F. (2007). Hedonic usage of product virtualization technologies in online apparel shopping. International Journal of Retail & Distribution Management, 35(6), 502.
    20. Kulbinder Garcha, "Smrta Phone 2012", CREDIT SUISSE, 2012, APR
    21. Kuo, C.-y. (2010). The Design of Xing-Fu on SNS Use. Master, National Taiwan University of Science and Technology, Taipei.
    22. Layard, R. (2005). Happiness: Lessons from a New Science. London: Penguin.
    23. Lee, J., Lee, J., & Feick, L. (2001). The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
    24. Leping Huang, "Truly meeting take-way: Will 2012 be the best and last year for China smartphone story?" , Nomura, 2012, APR
    25. Lu, L. (2001). Understanding Happiness: A Look into the Chinese Folk Psychology. Journal of Happiness Studies, 2(4), 407-432. doi: 10.1023/a:1013944228205
    26. Lyubomirsky, S., Sheldon, K. M., & Schkade, D. (2005). Pursuing happiness: The architecture of sustainable change: EDUCATIONAL PUBLISHING FOUNDATION.
    27. Mahbub, A., & Roy, R. D. (1997). An Emic Towards Wellbeing. Joint Research Project: Dhaka., 1997(20).
    28. N. Banerjee, A. Rahmati, M.D. Corner, S. Rollins, L. Zhong, Users and batteries: Interactions and adaptive energy management in mobile systems, in: Proc. Int. Conf. Ubiquitous Computing, Ubicomp, 2007.
    29. Oliver, R. L. (1999). Whence Consumer Loyalty. Journal of Services Marketing, 63, 33-44.
    30. Ouweneel, P. (2002). Social Security and Well-Being of the Unemployed in 42 Nations. Journal of Happiness Studies, 3(2), 167-192. doi: 10.1023/a:1019619324661
    31. Ramon T. Llamas, William Stofega, Worldwide Smart Phone 2011-2015 Forecast Update_December, 2011, IDC
    32. Ramon T. Llamas, William Stofega, Worldwide Mobile Phone 2011-2015 Forecast Update_December, 2011, IDC
    33. Ramon T. Llamas, William Stofega, Worldwide Mobile Phone 2011-2015 Forecast Update_December, 2011, IDC
    34. Richardson, J. (1979). Wife occupational superiority and marital troubles: An examination of the hypothesis. Journal of Marriage and Family, 41(1).
    35. Schmader, T., Major, B., Eccleston, C. P., & McCoy, S. K. (2001). Devaluing domains in response to threatening intergroup comparisons: Perceived legitimacy and the status value asymmetry. [Article]. Journal of Personality and Social Psychology, 80(5), 782-796.
    36. Seligman, Martin. E.P (2002). Authentic happiness. New York: New York: Free Press.
    37. Selim, S. (2008). Life Satisfaction and Happiness in Turkey. Social Indicators Research, 88(3), 531-562. doi: 10.1007/s11205-007-9218-z
    38. Sonja, L., Laura, K., & Ed, D. (2005). The Benefits of Frequent Positive Affect: Does Happiness Lead to Success? Psychological Bulletin, 131(6), 803.
    39. Tatarkiewicz, W. (1976). Analysis of Happiness. Netherlands: Martinus Nijhoff.
    40. Taylor, T. B. (1998). Better loyalty measurement leads to business solutions. Marketing News, 32(22), 41-42.
    41. Van der Heijden, H. (2004). User acceptance of hedonic information systems. [Article]. MIS Quarterly, 28(4), 695-704.
    42. Venkatesh, V. (2000). Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model. [Article]. Information Systems Research, 11(4), 342.
    43. Zak, P. J., & Fakharb, A. (2006). Neuroactive hormones and interpersonal trust: International evidence. Economics and Human Biology, 4, 412-429.