研究生: |
吳宛娟 Wan-Chuan Wu |
---|---|
論文名稱: |
社會性群募平台賦能社會包容之研究—以賦權理論為觀點 Exploring the Social Beneficial Crowdfunding Platforms enabled Social Inclusion: An Empowerment Theory Perspective |
指導教授: |
周子銓
Tzu-Chuan Chou |
口試委員: |
李國光
Gwo-Guang Lee 黃世禎 Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 資訊管理系 Department of Information Management |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 中文 |
論文頁數: | 99 |
中文關鍵詞: | 賦權理論 、社會包容 、利社會行為 、資源拼湊 、徵用 |
外文關鍵詞: | Empowerment Theory, Social Inclusion, Prosocial Behavior, Resource Bricolage, Appropriation |
相關次數: | 點閱:295 下載:0 |
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隨著數位時代的發展,資訊科技已成為生活中不可或缺的部分,但對於非營利組織而言卻是項挑戰,許多非營利組織面臨無資源、人力及行銷宣傳的問題,而無法因應網路時代的演進,更需要憑藉外界的幫助。而群眾募資平台的出現成為了一種社會創新的工具,群眾募資應用於社會公益,不僅提供非營利團體募集金錢途徑,更容易匯集群眾力量推動社會問題的解決。
一直以來公益是重要討論的議題,然而在管理實務中,運用賦權理論多維度觀察社會公益領域是較少被探討的,本研究以質化研究為研究方法,以個案研究作為研究思路,探索多個案公司如何藉由社會性群募平台賦予非營利組織不同層面能力與權力,直接與社會互動並能夠參與經濟、文化等相關活動。
本研究以群募平台「度度客」、「紅龜」,以及「flyingV」為主要研究對象,詳細分析多個案公司實踐利社會行為,與其在創立初期解決資源限制的手段,並透過賦權理論探討社會性群眾募資平台達成社會包容;本研究進行個案分析建立一套「社會性群募平台賦權機制」,藉此提供給實行社會責任之企業及非營利組織,作為結合資訊科技與社會公益的策略參考。
With the development of the digital age, information technology has become an indispensable part of life. But for non-profit organizations, this is a challenge, because many of these organizations face insufficient resources, manpower, and marketing capabilities. The crowdfunding platform applied to social benefit not only provides non-profit organizations with a way to raise money, but also makes it easier to gather the power of the masses to promote the solution of social problems.
Although social benefit has always been an important topic, in management practice, the multi-dimensional observation of the field of social benefit with empowerment theory is rarely discussed. This study uses qualitative research as a research method to explore three case companies using crowdfunding platforms to empower non-profit organizations with different dimensions. They can directly interact with the society and participate in related activities, thereby bringing overall inclusion to the society.
In this study, we used social beneficial crowdfunding platforms dodoker, Red Turtle and flyingV as case objects. Using multi case to analyze the prosocial behaviors and methods to solve resource constraints. Ultimately, we show how social beneficial crowdfunding platforms can empower non-profit organizations form three dimensions of empowerment process (resource, psychological, and structural empowerment) to achieve social inclusion, so as to provide a reference for social enterprises and non-profit organizations.
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網站部分
1. 度度客區塊鏈群眾募資官方網站:https://www.dodoker.com/
2. 紅龜官方網站:https://www.redturtle.cc/
3. flyingV群眾募資平台官方網站:https://www.flyingv.cc/
4. 台灣群眾集資報告:https://annual-report.crowdwatch.tw/2015#intro-section