"2008年微星科技雖已經是全球前三大個人電腦零組件製造商，但在主機板與顯示卡產品的品牌定位與銷售平均單價(ASP)遠遠落後領先群，管理階層要求新成立的板卡行銷部(Component Marketing)並訂出三年內在高階產品市占倍增的行銷計劃。
本論文在探討微星科技在成熟且高度競爭的個人電腦零組件產業之營運困局，並運用開放式創新的模式規劃出符合市場需求的產品，分析微星在高階市場取得銷售成長與提高品牌價值的策略與作法。
研究中發現到，微星科技藉由社群行銷鎖定個人電腦的重度使用者，發展出互動的活動平台，聚集全球超頻的玩家並收集產品使用意見與建議，而後更進一步邀請意見領袖參與新產品的開設計，完全改變了個人電腦零組件標準化的產品開發流程。憑藉著產品開發方式的創新，讓微星科技的產品贏得玩家社群與全球知名媒體的高度評價，充分展現了開放式創新對企業新產品開發的高度影響，藉由本研究所歸納出的建議與結論，提供建議讓資訊產業在面對高度競爭的環境中，增加產品服務之吸引力的參考，並且在重視使用者體驗的市場中提昇品牌的競爭力。"

In 2008, Micro-Star International (MSI) rank as top 3 worldwide manufacturers of PC component, but Mainboard products still far behind the market leader in terms of brand recognition and average selling price. MSI leadership team request newly established Component Marketing team, build up a 3 years plan to double the market share in high end product segment. This article introduce the challenge of highly competitive PC component market, how MSI step into Community Marketing and applied Open Innovation theory to develop new product that meets market demand, furthermore, changing the component new product introduction flow and invite power user’s participation, create the winning product that approved by worldwide overclockers and media editors, demonstrate a successful product strategy and action makes incremental sales and increase brand value.

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