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Author: 謝舒評
SHU-PING HSIEH
Thesis Title: 臺灣離岸風電產業的發展契機 - 站在巨人肩上與世界企業接軌
Opportunities for the development of Taiwan's offshore wind power industry- standing on the shoulders of giants and connecting with global enterprises
Advisor: 盧希鵬
Hsi-Peng Lu
鄒仁淳
Jen-Chuen Tzou
Committee: 盧希鵬
Hsi-Peng Lu
鄒仁淳
Jen-Chuen Tzou
羅天一
Tain-Yi Luor
黃世禎
Sun-Jen Huang
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2021
Graduation Academic Year: 109
Language: 中文
Pages: 60
Keywords (in Chinese): 創業家精神PEST理論融資順位理論情境理論離岸風電
Keywords (in other languages): Financing Consequence Theory, Context Theory
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  • 創業這條路是很艱難的,但是現今的社會還是有許多人願意去嘗試,創業會因為有很多不確定的事情發生而讓人感到擔心害怕,但是確讓人不會覺得在浪費生命虛渡光陰。
    世界在變與其停留在原地等待救援,倒不如當機立斷就此轉頭,走向其他新的路。國際海洋股份有限公司成立於2013年,因此世代綠能崛起國際海洋因而走入離岸風電市場,但個案公司獨資資金不足個案主角猶豫是否該引進投資人,此個案目前仍在持續進行中。
    本個案是在探討青創青年蔡明格因發現海事工程的詬病進而創立國際海洋技術股份有限公司進而創立國際海洋這間公司,期間運用競爭情報理論中的PEST分析工具,從政治、經濟、社會以及技術四個方面來分析、思考公司當前所面臨的政經情勢並進而做改變,當公司資金不足時是如何利用融資順位理論做資金上的調度,最後創辦人運用情境理論如分析何在跨入離岸風電市場後資金需求越來越大的情況下站在營運的十字路口上,個案主角該如何做決擇?維持現狀或是引進投資人?


    Entrepreneurship is a difficult road, but there are still many people in today’s society who are willing to try. Entrepreneurship will make people feel worried and afraid because there are so many uncertain things happening, but they do not feel that they are wasting their lives. time.
    The world is changing. Instead of staying in place and waiting for rescue, it is better to turn around immediately and head towards another new path. International Ocean Co., Ltd. was established in 2013. Therefore, the generation of green energy has risen. International Ocean has entered the offshore wind power market. However, the protagonist of the case where the company's wholly-owned funds is insufficient is hesitant to introduce investors. This case is still ongoing.
    This case is discussing the creation of the International Ocean Technology Co., Ltd. by Cai Mingge, a young creative youth who discovered the criticism of maritime engineering, and then established the company International Ocean. During the period, he used the PEST analysis tool in the competitive intelligence theory to analyze the political, economic, social and Four aspects of technology to analyze and think about the current political and economic situation facing the company and make changes. When the company is insufficient in funds, how to use the financing order theory to make capital scheduling, and finally the founder uses the situational theory to analyze why it is entering wind power Standing at the crossroads of operations when the demand for funds after the market is increasing, how should the protagonist make a decision? Maintain the status quo or bring in investors?

    目 錄 摘 要 I ABSTRACT II 誌 謝 III 目 錄 IV 圖目錄 VI 表目錄 VII 第一章 個案本文 1 1.1 開場白 1 1.1.1 創立國際海洋股份有限公司的初心 1 1.2 國際海洋股份有限公司接續而來的決策難題與挑戰 2 1.2.1 風生水起,產業契機 2 1.2.2 槓桿倆邊,以小博大:融資順位理論 4 1.2.3 專注本業或多角經營 6 1.2.4 資金VS 願境: 情境理論 7 1.3 風電相關產業概況與說明 8 1.3.1 風力發電產業現況 8 1.3.2 風力發電產業鍊 9 1.3.3 風力發電相關產業政策 10 1.4 國際海洋股份有限公司的發展沿革歷史 13 第二章 教學指引 21 2.1 個案總覽 21 2.2 教學目標與商用對象 22 2.3 學員課前準備 23 2.4 學員問題討論 24 2.5 適用課程與對象 24 2.6 教學總覽 25 2.7 問題與參考答案 26 2.8 教學建議與時間分配 39 2.9 板書規劃 40 附錄 44 附錄一 44 附錄二 47 參考文獻 48

    一、 英文文獻
    Allini, A., Rakha, S., McMillan, D. G., & Caldarelli, A. (2018). Pecking order and market timing theory in emerging markets: The case of Egyptian firms. Research in international business and finance, 44, 297-308.
    Chirinko, R. S., & Singha, A. R. (2000). Testing static tradeoff against pecking order models of capital structure: a critical comment. Journal of financial economics, 58(3), 417-425.
    Eduardo Luis Rosario Lorenzo. (2020). Analysis of Foreign Direct Investment (FDI) in Latin America: Opportunities and Risks from the PEST Framework Point of View. Department of Business Administration (IMBA) National Yunlin University of Science & Technology.
    Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830.
    Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of financial economics, 3(4), 305-360.
    Myers, S. C. (1984). The capital structure puzzle. The journal of finance, 39(3), 574-592.

    Myers, S. C., & Majluf, N. S. (1984). Corporate financing and investment decisions when firms have information that investors do not have. Journal of financial economics, 13(2), 187-221.
    Myers, S. C., & Majluf, N. S. (1984). Issuance of securities under asymmetric information.
    Porter, M. E. (1985). Competitive Advantage, New York Free Press. PorterCompetitive Advantage1985.
    Ross, L. (1977). The intuitive psychologist and his shortcomings: Distortions in the attribution process. Advances in experimental social psychology, 10, 173-220.
    Sahlman, W. A. (1997). How to write a great business plan. Harvard business review, 75(4), 98-109.
    二、 中文文獻
    王元章(2011)。「資金缺口對檢驗融資順位理論之影響性」。國立中正大學財務研究所碩士論文。
    徐茂練(2007)。「創業家之特質與認知」。2007創業教育學術研討會,逢甲大學。
    徐啟昌(2014)。「員工人格特質、工作特性、主管社會企業家精神與工作滿意度之相關性研究-以台中身心障礙福利組織為例」。國立東海大學工業工程與經營資訊學系。
    張莞若(2014)。「女性創業家的人格特質與創業成功之關鍵因素探討」。國立臺灣科技大學管理研究所EMBA碩士在職專班碩士論文,台北市。
    許美秀(2017)。「富貴在眼前-轉身過雲煙:V連接器公司之再造」。國立臺灣大學管理研究所EMBA碩士論文,台北市。
    陳明安(2015)。「中小型建商之藍海策略-長安建設創業歷程的故事」。國立臺灣科技大學管理研究所EMBA碩士論文,台北市
    陳建元(2010)。「企業家精神與產業群聚關係研究-以臺灣百和與台明將公司為例」。逄甲大學土地管理學系碩士班碩士論文。
    盧希鵬(2020)。「為什麼員工都是哈士奇,狼呢?」盧希鵬X隨經濟下的大創新與創業家精神。台北市:天下雜誌。
    羅天一、盧希鵬(2009)。“創業家與非創業家在創業認知之差異”。2009管理績效與策略研討會,文化大學。

    三、 網站資源
    The New Lens關鍵評論(2019)。三分鐘了解臺灣「離岸風電」、的過去現在與未來,擷取自:http://www.thenewslens.com/article/127841。
    The New Lens關鍵評論(2019)。台灣首座離岸風場Formosa 1正式啟動——全球看好的離岸風電,台灣萬中選一,擷取自:https://www.thenewslens.com/article/129242。
    Wind.TAIWAN 離岸風電(2019)。臺英風電運輸船(CTV) Resolution 抵達台灣。擷取自:https://www.facebook.com/WindTAIWAN/photos/a.2085708941517760/2341466172608701/?type=3。
    每日頭條(2017)。什麼是風電安裝船?來看這篇入門科普文。擷取自:https://kknews.cc/news/62kkqbp.html。
    產業價值鏈資訊平台(2020),風力發電相關產業政策,擷取自:Ic.tpex.orgtw/policy.php?ic=AB20。

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