市場行銷已逐漸由產品導向轉變為以顧客為中心、以人為本的模式，且與消費者生活緊密相關。科技與影音的重視更促使品牌行銷成為消費者高強度認同的體驗，尤其α世代更強化此趨勢。行動裝置的普及帶動行動廣告成為市場趨勢，各產業亦積極提升行動廣告投資。
此背景下，Martech行業全球呈現強勁增長勢頭，在台灣的產業規模從2014年的161億成長至2016年的258億左右。愛酷智能科技創辦人林庭箴先生認為行銷科技Martech結合數據與雲端，將是未來行銷趨勢。因此，他在2017年創立愛酷智能科技，加入行銷升級浪潮。
本論文以哈佛教學個案方式撰寫，旨在探討林庭箴先生的創業家精神，如何成功帶領團隊發揮產業生態圈系統思維，訂定公司發展核心戰略與版圖，建立優越地位，並驅動客戶參與價值創造。
研究發現，林庭箴先生運用產業生態系理論建立愛酷智能科技的領先地位，透過有效策略與管理打造公司核心競爭優勢。行銷策略也成功增加品牌知名度、提升市場佔有率，擴大業務版圖。
本研究對行銷相關產業具實務意義，特別是在科技與創新應用下，如何提升品牌價值、成功擴大業務版圖。未來可深入探討行銷策略與實務建議，協助產業競爭激烈的市場中取得更優異成績。

Market marketing has gradually shifted from a product-oriented approach to a customer-centric and people-oriented model, closely related to consumers' lives. The emphasis on technology and multimedia has further made brand marketing a high-intensity experience that consumers strongly identify with, especially for Generation Alpha. The popularization of mobile devices has driven mobile advertising as a market trend, and various industries are actively increasing their investment in mobile advertising.
Against this background, the Martech industry has shown a strong growth trend, from around $24 billion in 2014 to around $39 billion in 2016. Mr. Jason Lin , the founder of AccuHit AI Technology Taiwan Co., Ltd, believes that the combination of marketing technology Martech, data, and the cloud will be the future trend of marketing. Therefore, he founded AccuHit AI Technology Taiwan in 2017 and joined the wave of marketing upgrades.
This thesis is written in the form of a Harvard teaching case, aiming to explore the entrepreneurial spirit of Mr. Jason Lin and how he successfully led the team to implement the industry ecological system thinking, establish the core development strategy and territory of the company, and build a superior position, thereby driving customer value creation.
The research found that Mr. Jason Lin used the industrial ecological system theory to establish AccuHit AI Technology Taiwan 's leading position and created the company's core competitive advantage through effective strategy and management. The marketing strategy also successfully increased brand awareness, market share, and expanded business territory.
This study has practical significance for marketing-related industries, especially in the application of technology and innovation, on how to increase brand value and successfully expand business territory. In the future, in-depth exploration of marketing strategies and practical recommendations can help industries achieve better results in a fiercely competitive market.

中文文獻
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1. Bhuiyan, N. (2019). Agile innovation: the complementarity of flexibility and process control in new product development. Journal of Product Innovation Management, 36(5), 592-612.
2. Henry William Chesbrough(2003). The era of open innovation. Harvard Business Review, 81(2), 35-41.
3. Julian Birkinshaw.(2000). Entrepreneurship in the Global Firm: Enterprise and Renewal. SAGE Publications Ltd,.
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