數位時代的來臨，改變了人們的生活方式，網路建構的電子虛擬世界讓傳播媒介不再受到限制，電子書也趁此趨勢應運而生，為了讓電子書能夠廣為消費者接受，硬體、軟體以及內容平台的整合，是創造良好的消費及數位閱讀體驗的重要指標。
本個案描述個案主角面對集團資源重新分配及核心業務轉移、個案公司經營數年的數位內容平台結束服務的困境，為妥善運用研發部門長期累積的資源及獨家技術，透過對外技術移轉商業決策，讓研發資源投入更為有效的應用，進而締造數位內容平台最大的價值。然而，跨組織、跨部門技術移轉過程是否一路順利？還是困難重重呢？一再考驗著個案主角的智慧。
本論文採用哈佛式個案撰寫法，包含個案本文及個案教學指引兩部分，個案教學指引對個案中的討論內容做詳細說明，主要議題有交易成本、資源互補性、跨界知識管理、社會資本，分別就文獻學說及個案分析進行探討，以實務驗證理論，理論引領實務方式，瞭解個案公司如何透過與文化出版產業進行技術移轉的機會，合作雙方建立互信及相互依賴的關係，運用研發部門長期累積的開發經驗及技術優勢，跨越組織疆界以建立跨組織協同合作機制，開發團隊進而學習到寶貴的經驗，建構出更強大的數位內容平台。

The advent of the digital age, changed people's life style, the network constructs the electronic fictitious world to let the media no longer be limited, the ebook also takes advantage of this trend, in order to let the electronic book to be able to accept widely, the hardware, the software and the content platform integration, is creates the good consumer and the digital reading experience important pointer.
This case describes the case lead in the face of the group resources redistribution and core business transfer, the case company operating a number of years of digital content platform to end the service, in order to properly use the long-term accumulation of resources and exclusive technology research and development departments, through foreign technology transfer business decisions, so that research and development resources input more effective And then create the biggest value of digital content platform. However, does the process of transfer across organizational and cross-sectoral technologies go smoothly? Or is it difficult? Have repeatedly tested the intelligence of the protagonist of the case.
This paper adopts the Harvard-style case-writing method, including the case of this article and the case teaching guide two parts, the case teaching guidelines on the case discussed in detail, the main topics are transaction cost theory, resource complementarity, cross-border knowledge management, social capital, respectively on the literature theory and case study, to practice verification theory, Theory leads to practical ways, to understand how case companies can transfer their technology through the cultural publishing industry, establish mutual trust and interdependence between the two parties, use the long-term development experience and technical advantages of the research and development department, cross the organizational boundaries to establish a cross-functional cooperative mechanism, and develop a team to learn valuable experience. Build a more powerful digital content platform.

一、英文部分
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二、中文部分
1.經濟部 (2015)，台灣數位內容產業年鑑，頁164~166。
2.鄭仁偉、黎士群 (2001)，組織公平、信任與知識分享行為之關係性研究，人力資源管理學報(2001)秋季號第一卷第二期，頁69~95。
3.蕭富峰 (2008)，「行銷管理」，智勝出版社。
三、參考網站
1.經濟部工業局網站，網址 https://www.moeaidb.gov.tw
2.經濟部智慧財產局網站，網址 http://pcm.tipo.gov.tw/PCM2010/PCM/02_publish/publish_compete11.aspx
3.MBALib (MBA智庫百科)，網址 http://www.mbalib.com