隨著資訊科技的快速發展，企業在資訊產品發展的過程多採取「IT創新」策略，著重於公司的IT發展，然而新產品開發僅著重資訊科技 (IT) 的創新策略已無法滿足現今科技發達的社會。現今的社會，企業運用IT的能力已成為公司的基本技能。因此，企業必須以資訊科技為基礎發展其他策略，並且運用至未來新產品的開發及推廣上，以追求企業永續經營的目標。

　　本研究提出從社會資本的三大構面（包含結構、認知與關係）探討在新資訊產品發展過程中的影響，並且發展企業獨特的策略以獲得競爭優勢。本研究以一家資訊服務廠商作為個案研究對象，透過個案研究方法與資料的彙整，觀察企業的資訊產品發展歷程，描繪它在新產品－商業智慧 ( Business Intelligence, BI ) 整合平台時期所形成的「關係網絡」，並視「關係網絡」為其發展新資訊產品的策略工具。最終透過社會資本觀點分析企業的「關係網絡」，進而建構其「核心關係網」，作為日後資訊產品發展的企業策略基礎。

With the rapid advancement of information technology (IT), enterprises have moved towards taking an IT innovation strategy when developing information products. However, an innovation strategy that focuses solely on IT can no longer meet the needs of a technology-savvy society, because applying IT has become the basic requirement for any enterprise. Thus, enterprises must generate other strategies from this fundamental application of IT to develop and promote future new products in order to meet the goal of sustainable operation for the enterprise.
This thesis explores – through the three major dimensions of structure, cognition, and relationships in Social Capital Theory –the effects of this new strategy may pose on the process of developing new information products as well as developing the enterprise’s unique strategy to gain competitive advantages. This thesis is a case study of an information service enterprise that produces business intelligence integration platform. The information product development process was observed, especially on how the firm generated a relationship network and then uses this network as a strategy tool for future new products. From the aspect of Social Capital, the author analyzed the firm’s relationship network and constructed a schematic core relationship network of the firm as the foundation of its enterprise product development strategy in the future.

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4. 王茁 (2005)，「商業智慧」，台北，博碩文化出版。

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